Wikipedia:Articles for deletion/Zego (company)


 * The following discussion is an archived debate of the proposed deletion of the article below. Please do not modify it. Subsequent comments should be made on the appropriate discussion page (such as the article's talk page or in a deletion review).  No further edits should be made to this page.

The result was delete. Liz Read! Talk! 22:52, 6 December 2022 (UTC)

Zego (company)

 * – ( View AfD View log | edits since nomination)

Fails WP:NCORP. Generic. Refs are routine business news, profiles, PR, funding news and routine annoucements.  scope_creep Talk  18:17, 28 November 2022 (UTC)
 * Note: This discussion has been included in the deletion sorting lists for the following topics: Companies and England.  Spiderone (Talk to Spider) 21:17, 28 November 2022 (UTC)
 * This is a legitimate company with over 400 members of staff based in London, who provide insurance service alongside the likes of admiral, and Aviva in the UK. The wiki page should exist.It is not promotional, the references include some large publications and are not all PR if it all. It is overly harsh to continuously remove the wiki page, wikipedia should exist to service web users. 2A02:C7C:6E04:A700:1C7B:A47D:2210:4AE5 (talk) 16:47, 1 December 2022 (UTC)
 * Welcome to Wikipedia. I understand your concerns but Wikipedia has guidelines on what subjects merit an article and which ones don't. This is to make sure that all articles comply with the key policies: No Original Research, Verifiability, and Neutral point of view. I advise you to take some time to familiarise yourself with these policies. If you don't agree with the deletion, you can cast a keep vote. Note: your keep vote will have more value if you give a reason as to why it should not be deleted from the policies that I just mentioned. ProofRobust  16:54, 1 December 2022 (UTC)
 * Zego is also the largest company in the UK for taxi insurance and private hire insurance services. Please consider this before just deleting what you deem to be promotional. 2A02:C7C:6E04:A700:1C7B:A47D:2210:4AE5 (talk) 16:50, 1 December 2022 (UTC)
 * So what. Wikipedia is not a webhost nor an advertising platform.   scope_creep Talk  17:08, 1 December 2022 (UTC)
 * Delete This is a company therefore WP:NCORP guidelines apply. We require each reference to contain in-depth information *on the company* and "Independent Content". None of the references in the article or that I can find meet the criteria for establishing notability of the company, most are regurgitated PR/announcements in one for or another, the odd quote and a couple of industry prizes that are not considered significant for our purposes, topic therefore fails WP:NCORP.  HighKing++ 11:51, 3 December 2022 (UTC)
 * I believe you are taking wikipedias rules too literally. Wikipedia is a source of information to help people. Zego is insuring the vast majority of Uber eats and Uber drivers in the UK. How can a wikipedia page which gives insight into the company not be an asset to people? There are far smaller and companies with wikipedia pages.
 * A quick search on google for food delivery insurance or private hire insurance will show Zego is competing with Admiral, Churchill and AXA who are large insurance companies in the UK who all have wikipedia pages. Rather than just deleting the page please advise on how zego can maintain a presence on wikipedia, which is designed to help users. Not for moderators to overly police. Zego does not want to promote itself by wikiapedia but just have a page to show who it is, as with any other wiki page.
 * Rather than deleting a page, please look into the company its staff, its insurance polices and where Zego sits in the UK insurance market and reconsider the choice to delete.
 * I want the page to exist to serve users and Zego is not interested in promoting itself, as a moderator please can you advise how we this can be worked out. 2A02:C7C:6E04:A700:7CD9:BA82:8ADD:5766 (talk) 11:11, 4 December 2022 (UTC)
 * here is a link from the financial times listing zego as the 14th fastest growing company in Europe. I do not believe it is correct that all the sources are promotional.
 * https://www.ft.com/ft1000-2022 2A02:C7C:6E04:A700:7CD9:BA82:8ADD:5766 (talk) 11:13, 4 December 2022 (UTC)
 * Here is a link with Amazon's domain, linking to Zego as an insurance partner, under 'How do I get commercial vehicle insurance?'
 * https://flex.amazon.co.uk/faq
 * Here is a link from Uber's domain, linking to Zego under (NEW) Insurance offers for Uber EV drivers)
 * https://www.uber.com/gb/en/u/drive-journey-to-electric/
 * There is also countless links from some of the most authoritative websites referencing Zego. Including the financial times linked above.
 * Zego is not wanting to promote, but to have a page for Wikipedia's users. I believe Zego deserves a page and I just act how we can adjust the page to please make this possible. 2A02:C7C:6E04:A700:7CD9:BA82:8ADD:5766 (talk) 11:21, 4 December 2022 (UTC)
 * https://www.cbinsights.com/company/zego
 * https://www.crunchbase.com/acquisition/zegocover-acquires-drivit--a89f37c6 2A02:C7C:6E04:A700:7CD9:BA82:8ADD:5766 (talk) 11:24, 4 December 2022 (UTC)
 * Response Lets unpack the above. First, the criteria for establishing notability of a company is a rather simple test and is based on the premise that if a company is really notable, then somebody unaffiliated with the company will have (independently) written an in-depth article about it. Coverage is largely prompted by PR or an announcement or a report and usually repeats information provided by the company. That doesn't count - unless the journalist provided in-depth information as a result of their own research or investigation. All of the information should be contained in the source. For example, you've pointed to a link from FT which ranks Zego as the 14th fastest growing company in Europe .... but trying to draw any inferences from a mere mention and inclusion in a list is not what we do here. If being ranked 14th, etc, is notable, then somebody else, somewhere, will have written an in-depth article. Where is it? That's the real source. While you can use the FT article to support adding this information to the article, it doesn't meet our criteria for establishing notability. Your other sources suffer from similar issues - none meet NCORP criteria for establishing notability.  HighKing++ 11:55, 5 December 2022 (UTC)

Editor is a WP:SPA who has made no other edits to Wikipedia. Editor has stated on their talk page that they are an employee of the company.  scope_creep Talk  10:31, 5 December 2022 (UTC)

Please add new comments below this notice. Thanks, Legoktm (talk) 04:23, 6 December 2022 (UTC)
 * Comment Crunchbase is Non-RS, the Amazon ref is non-rs, the uber is a company FAQ page and is primary, cbinsights is a business profile information listing page and WP:PRIMARY and the FT is a profiles listing that fact that is growing quickly. None of the pass WP:NCORP.   scope_creep Talk  11:32, 4 December 2022 (UTC)
 *  Relisted to generate a more thorough discussion and clearer consensus.


 * Comment: Note that a previous article instance under a variant title was deleted at AfD in July 2020: Wikipedia:Articles for deletion/Zego (insurance). AllyD (talk) 13:59, 6 December 2022 (UTC)
 * Delete: The references provided, like those discussed in the previous AfD, predominantly concern partnership and funding announcements and inclusion in fastest-growing-company lists, which all fall under trivial coverage at WP:CORPDEPTH, plus industry awards which do not appear to be inherently notable here. Searches for Zego / Extracover Ltd. also find recent industry press items "Zego to make 17% of staff redundant due to economic ‘headwinds’ " (July 2022) and "Insurtech  Unicorns Zego and Marshmallow reveal large losses" (October 2022), but while these might be used to deepen the information in the article text, they are also insufficient for WP:CORPDEPTH. All in all, while this is clearly a firm going about its business, I am not seeing enough to negate the previous AfD decision and demonstrate attained notability. AllyD (talk) 21:55, 6 December 2022 (UTC)


 * The above discussion is preserved as an archive of the debate. Please do not modify it. Subsequent comments should be made on the appropriate discussion page (such as the article's talk page or in a deletion review). No further edits should be made to this page.