Wikipedia:GLAM/NHMandSM/booklet

To do

 * Add info from German booklet about copyright
 * something about loss of control of information,
 * Attribution, does not allow users of the content to misrepresent them
 * Look at Glamwiki for examples of organisations, also glamorous
 * Pick images as backgrounds for each page or double page
 * Wikipedia is at the top of most Google results
 * All images in this guide are taken from Wikimedia Commons
 * Credits for images
 * Every organisation has a unique contribution to make: Whilst the images in this booklet show what is possible, there are many parts of Wikipedia that lack good quality or even any content,
 * People finding information relies on the person knowing who has the content
 * Wikipedia has the largest audience
 * Wikipedia acts as an aggregator of open licence content
 * Put your content where people are looking for it

Image index
All images in this guide are available under a Creative Commons Attribution license

Welcome
Page 1 (right)

This document outlines the benefits of releasing content of content under Creative Commons Attribution Share Alike license for educational organisations including schools, universities, galleries, libraries, archives, museums and charities. Every educational organisation and individual have a unique contribution to make to free and open knowledge.

The images used in this guide are wonderful examples of open license content and are available to freely reuse, images and their licenses are detailed on the opposite page.

Content refers to anything the organisation produces it owns the copyright of including:


 * Images
 * Videos
 * Text
 * Audio
 * 3D models

Traditional Copyright
Page 2 (left)

The work of educational organisations is directly obstructed by the lack of open access and a non-free license for its content. Traditional copyright licensing severely restricts the huge potential for educational outreach to the wider world. Releasing content under a Creative Commons Attribution Share Alike license is the largest contribution an educational organisation can make to public understanding of it's areas of ????interest????.

As an example NASA, who have an open license on their images, have just over 55,000 files on Wikimedia Commons, they are used on over 120,000 distinct pages on Wikimedia projects including Wikipedia in over 100 languages, they receive over 171 million page views per month.

The Creative Commons Share Alike license allows others to reuse and change the content


 * Reuse allows everyone to share your content helping to reach the widest audience possible.


 * Allowing others to alter and add to content makes it easy for several organisations and individuals to work together

refs Number of images found using http://toolserver.org/~magnus/ts2/glamorous/ Number of image views found using http://toolserver.org/~magnus/baglama.php

The License
Page 3 (right)

The license

You are free: to Share—to copy, 	distribute and transmit the work, and to Remix—to adapt 	the work Under the following conditions: Attribution—You must 	attribute 	the work in the manner specified by the author or licensor 	(but not in any way that suggests that they endorse you or your use 	of the work.) Share Alike—If you alter, transform, or build upon 	this work, you may distribute the resulting work only under the 	same, similar or a compatible license. With the understanding that: Waiver—Any of the above 	conditions can be waived 	if you get permission from the copyright holder. Other Rights—In no way 	are any of the following rights affected by the license: your fair 		dealing or fair 		use rights; the author's moral 		rights; and rights other persons may have 		either in the work itself or in how the work is used, such as 		publicity 		or privacy 		rights. Notice—For any reuse or distribution, you must make 	clear to others the license terms of this work. The best way to do 	that is with a link to 	http://creativecommons.org/licenses/by-sa/3.0/

Commercial reuse
Page 5 (left)

A Creative Commons Attribution Share Alike license allows commercial reuse of content, there are several reasons for allowing commercial reuse:


 * Only 40% of the world’s population currently has internet access, most ways of getting information to the other 60% of people are commercial: newspapers, magazines, TV and photocopy shops (a common practice in developing countries due 	to cost of transporting books).


 * Private schools, after school clubs,	trade schools and university can be classified as commercial organisation and so not able to use the content.


 * The commercial value of museum images is often lower than the resources needed to exploit it and continues to fall due to the shrinking of the customers of these service i.e 	print media.


 * Restricting educational access to content for commercial gain is directly obstructing the work of organisational organisations.


 * Wikipedia requires a commercial license, it offers the largest audience in the world.

Link to German CC booklet

Examples of organisations that use the Creative Commons Attribution Share Alike License
Page 6 (right)


 * infographic of number of images and views per month

Number of images, number of views

104,000 files on Wikimedia Commons distinct pages on Wikimedia projects including Wikipedia in over 100 languages over 171 million page views per month.
 * NASA


 * Reyjksmuseum

2,200 files 450 pages content appears on 2,000,000 page views per month
 * Al Jazeera


 * British Library


 * British Museum

4,000 files used 4,9000 pages content appears on 7,000,000 page views per month
 * Deutsche Fotothek

83,000 files 130,000,000 page views per month
 * German Federal Archive


 * New York Public Library

pages content appears on

pages content appears on 21,000,000 page views per month
 * Media from PLOS journals

About Wikipedia
Page 8 (left)

Wikipedia is the largest encyclopedia ever written, available in 285 languages and is the 6th most visited website. Wikimedia serves around 500 million people and receives around 21 billion page views each month, around 1/2 million views a minute12. Wikipedia Zero is an initiative of the Wikimedia Foundation to enable mobile access, free of data charges, to Wikipedia in developing countries to 330 million people who may not be an accessible audience in any other way.

Wikipedia is where the most people are looking for the information educational organisations want to provide them and acts as an aggregator of open licence content.

Wikipedia embodies the general principles of collaborative education which many projects that specialise on specific areas use.

Wikipedia is created by 100,000 regular contributors and hosted by the Wikimedia Foundation, a charity based San Fransisco, there are also Wikimedia chapters in several countries. Wikimedia UK is the largest English language chapter.

“Imagine a world in which every single person on the planet is given free access to the sum of all human knowledge. That's what we're doing.” Jimmy Wales, Co Founder of Wikipedia

How many views does a Wikipedia article get? Wikipedia articles on popular subjects get many 1000s of page views per day, you can find out how many page views an article gets by going to stats.grok.se and typing in the name of the article as it's written at the top of a Wikipedia page (it's case sensitive) and simply click Go

Additional benefits
page 8 and 9 (left and right)

In addition to a massively increased audience with credit in all reuse of content there are other benefits:

Adding ????
 * Linked data and added context

By allowing other organisations and individuals to reuse and combine information several institutions and individuals can collaborate to create resources they could not have done individually.
 * Collaboration

A combination of ease of access to images and other content, and an easy to understand and compatible license will allow content to be used more widely in research.
 * Potential for increased use in research

The Creative Commons Attribution License is an easy to understand license that clearly defines usage, this will encourage reuse by people with potentially little understanding of copyright e.g teachers.
 * Ease of Understanding of the license

Releasing content under an open license will show the museum's commitment to open access education and encourage organisations to work with the museum.
 * Kudos from open knowledge community and the rest of the world

By making a commitment to free and open education through releasing content under an open license it may attract more volunteers to work with educational organisations both in person and virtually. Many people care passionately about open access to information, one of the reasons there are 100,000 regular contributors to Wikipedia. Releasing content may may attract specialist volunteers, especially people with skills in digitising, social media and online education.
 * Possibilities for volunteers

Many organisations face significant challenges in digitising and transcribing collections, translation. Crowdsourcing offers the opportunity for organisations to collaborate with people all over the world.
 * Crowdsourcing

Measuring outreach on Wikimedia projects is a simple process using publicly available tools like GLAMorous and Wikipedia page views to track usage of content over all language Wikimedia projects and number of page views.
 * Easy tracking of educational outreach

Uploading content to other services offer an offsite backup of images independent of organisation’s systems for free. There is continuous development of new features by the Wikimedia community and paid staff members at the Wikimedia Foundation.
 * Sustainability of digital content

How to release content under a Creative Commons license
page 10 - 11 (left and right)

Process The process may be quite different for different sizes of organisation and different volumes and types of content.

Flickr etc

An easy solution is to use Flickr and Vimeo or Youtube. Tools are available to easily move images from these sites to Wikimedia Commons. Wikimedia UK or other local chapters are often able to advise and assist with upload of content and transfer to Wikimedia Commons.

Add a notification to your website stating which content is under the Creative Commons Attribution Share Alike license.

Getting help from Wikimedians

contact Wikimedia UK

An example of an organisation that has a well developed Flickr account is the Biodiversity Heritage Library

No watermark should be applied to any content, most open knowledge projects including Wikipedia do not allow watermarks. The content should include as much metadata as possible, especially if it has value in research. New content could be specially created for open license sites like Wikipedia, video should include no copyrighted music and hardcoded subtitles should be avoided to allow other language users to translate subtitles.

Page 12 - 13 FAQ (left and right)
Licensing questions

Wikipedia Isn't Wikipedia full of errors? Wikipedia is where the majority of people are looking for information make it as good as possible

Can I use Wikipedia to advertise my organisation

Page 14 (left)
About the authors:

John Cummings is currently the Wikimedian in residence for the Natural History Museum and Science Museum in London

Possible images to use
Tried to get one at least from each of the main Wikipedia catgories