Wikipedia:Loughborough University/Events and Workshops/Digital Marketing

Folder of resources
Look on Learn for resources

Dashboard showing students, articles and pictures

About the course
Wikipedia editing training will be given. Thereafter the assignments will focus on creating & improving the quality of articles about digital marketing.



How do I prepare?

 * Sign in
 * Create a Wikipedia account
 * Bring a laptop
 * Learn about editing if you like: Tutorial, or Getting started on Wikipedia for more information
 * Think about what you would like to edit - please prepare some materials to bring with you

Programme
See Learn

Trainers
Roger Bamkin, University Teacher

Helpful links
Once you've learned the basics of editing using Wikipedia’s Editor, I hope that you'll stay logged in and edit or create more articles. We've added some booklets and some links below that you may find useful. As a first step you may like to check out what What Wikipedia is not along with its 5 guiding principles: The 5 pillars.


 * The Wikipedia Adventure Start Page - a fun tutorial introducing new editors to Wikipedia
 * Visual Editor user guide
 * Questions – a guide on where to ask questions
 * The Teahouse new editor help space
 * Wikipedia Help pages
 * Article wizard – a Wizard to help you create articles
 * The simplified ruleset – a summary of Wikipedia's most important rules
 * Guide to Wikipedia – a thorough step-by-step guide to Wikipedia
 * Is your topic notable enough for an article?
 * Be Bold!
 * Don't let grumpy users scare you off.
 * Learn from others
 * How to write a great article
 * A simplified manual of style


 * Please sign your messages on talk pages with four tildes ( ~ ). This will automatically insert your "signature" (your username and a date stamp). The [[File:Button sig.png]] or [[File:Insert-signature.png]] button, on the tool bar above Wikipedia's text editing window, also does this.
 * If you would like to play around with your new Wiki skills without changing the mainspace, the Sandbox is for you.

Hit list of articles to be created or improved
Helpful updates could be as simple as: Making sure reference links are still appropriate and functional; Adding new inline citations/references; Adding a photo; Adding an infobox; Adding data to more fields in an existing infobox; Creating headings; Adding categories; etc.

The following is a small sample of topics to work on. Feel free to come up with your own ideas!

All are welcome to add names to the list which is intended to serve as a basis for creating new articles in this important but somewhat neglected sector on the English Wikipedia.

Articles to be created

 * History of Digital Marketing
 * Ying Ke
 * Ying Ke

Example articles to be improved

 * Estate agent p.99 - explain about on-line v. offline?
 * Ecomom p.107 look at version one of the company and version two
 * boo.com p.106 look at failure and link to theory
 * p.106
 * Jody Sherman p.107
 * Ofo_(bike_sharing)
 * TopMan - no references and no marketing strategy discussed
 * Blackcircles - out of date and no link to Digital Marketing
 * p.58
 * Customer experience
 * p.59
 * Microenvironment (business)
 * p.59
 * Moment of truth (marketing)
 * create diagram and more explanation p.62
 * Clickstream
 * more recent references required - its 6-7 years old p.70
 * ofo founder 戴威
 * ASOS.com p. 614-615
 * Zopa p.168
 * Checkbox p.163
 * more recent references required - its 6-7 years old p.70
 * ofo founder 戴威
 * ASOS.com p. 614-615
 * Zopa p.168
 * Checkbox p.163
 * Zopa p.168
 * Checkbox p.163
 * Checkbox p.163

Articles created

 * Dai Wei - new article about the ofo founder

Video guides to editing Wikipedia (from Univ. of Edinburgh)
2.1 Adding citations and references ]
 * Wikipedia - It's main policies & guidelines
 * Navigating Wikipedia's front page
 * How to structure an article on Wikipedia: the Featured Article
 * Wikipedia editing in under 25 mins
 * How to edit using with Visual Editor Part 1: Creating an Account
 * Editing Wikipedia using Visual Editor: Part 1.1 Adding Headings
 * Editing Wikipedia using Visual Editor: Part 1.2 Adding bold & italics
 * Editing Wikipedia using Visual Editor: Part 1.3 Adding bullet points
 * Editing Wikipedia using Visual Editor: Part 1.4 Adding links
 * [https://media.ed.ac.uk/media/Editing+Wikipedia+using+Visual+EditorA+Part+2.1+Adding+citations+and+references/1_g2688jqs/51020161 Editing Wikipedia using Visual Editor: Part
 * Editing Wikipedia using Visual Editor: Part 2.2 Further practice with citations (DOI and Pubmed IDs)
 * Editing Wikipedia using Visual Editor:Part 2.3 Adding an image
 * Editing Wikipedia using Visual Editor: Part 2.4 Adding categories
 * Editing Wikipedia using Visual Editor: Part 3 Creating a new article in the Sandbox
 * Editing Wikipedia: Communicating with others using the Talk page and Help Desk

Tutorials on Wikipedia editing

 * Visual Editor User Guide
 * manual of style
 * Wikipedia cheat sheet (Bookshelf), another markup cheatsheet
 * Training for students, a tutorial for beginners
 * Beginners' guide to Wikipedia (account creation, article editing)
 * Five pillars of Wikipedia, philosophical guidelines and best practices for editing
 * Tutorial
 * How to edit a page
 * Wiki markup quick reference, PDF version of printed handout
 * Article development
 * Your first article (using the Article Wizard, if you wish)
 * Bookshelf, additional "getting started" resources
 * Biographies of Living Persons

Further Video tutorials

 * Beginner Training Video: Basic Rules of Wikipedia Editing
 * Beginner Training Video: Anatomy of a Page
 * Beginner Training Video: Userpages and the Sandbox
 * Beginner Training Video: Adding Citations
 * Beginner Training Video: Adding Images to Articles
 * Beginner Training Video: Creating New Articles
 * Intermediate Training Video: Adding Images to Wikimedia Commons
 * Intermediate Training Video: Adding Infoboxes to Wikipedia Articles

Articles created

 * add new articles here

Articles improved

 * add improved articles here

Can I find out more?
You may find these useful if you want to learn further about editing:
 * Video tutorials
 * Instructional videos on using Wikipedia

Wikipedia as a trusted source?

 * New York Times article: "Wikipedia is emerging as trusted internet source for information on Ebola"

Students sign up here!
Prior to the event: Don't worry! Wikipedia is not that tricky and you are allowed to make mistakes. We tell users to Be Bold and remember to have fun!
 * 1) Do you have a Wikipedia User Name?
 * No? Create a Wikipedia account
 * Yes? Go to Step #2
 * 1) Sign up! Add your Wikipedia User Name to this section by clicking the blue button below (follow instructions). Your name will be added to the bottom of this page


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 * Sjxyzxy (talk) 11:13, 1 March 2018 (UTC)I'm a student at Loughborough University and I am a newbie.
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Hansonshao
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