Wikipedia:Peer review/Lumen (branding agency)/archive1

Lumen (branding agency)
This peer review discussion has been closed. I've listed this article for peer review because… it has been newly created because I think it will be useful and give hints for students of design faculties that needs an help to get oriented in the working sphere, by knowing branding/design agencies and the specializations offered. I came to this conclusion after I talked with some people that would like to know more about companies from an external point of view, other than the companies' websites. I tried to be as more neutral as possible, putting all the references I could find, and I'll gladly accept help into getting the article into a more "encyclopedic" style.

Thank you very much, Chimechords (talk) 08:22, 13 July 2011 (UTC)


 * Comments by Bradley0110


 * Considering you created this article as a means for people to learn about the company from "an external point of view", a lot of your sources are from Lumen's website. You should work to find more third-party sources that can offer more objective analyses of the company and its work. If these are truly all the references you could find, you may want to consider whether the article meets the general notability guidelines.
 * Of the third-party sources you do cite, vital bibliographic information is missing; Refs 2, 5, 6, 8 require author, article title, page numbers at the least. At least two of those sources I can identify as daily publications, yet only the month and year is cited.
 * Layout is a bit of a problem: I would personally put History first, followed by the Organization & Services (which I would rename Corporate structure). Follow this with a Clients section that describes not only those companies who have engaged Lumen's services but includes information about notable works. Then follow with a tabulated Awards section.
 * Ensure spelling and grammar is of encyclopedic standard; "it's" should be "it is", "Canadian" has a capital "C" and the passive voice should not be used without an agent phrase ("considered [by whoever] to be one of the foremost experts in consumer branding and packaging").

Bradley0110 (talk) 10:58, 23 July 2011 (UTC)