Wikipedia:Reference desk/Archives/Humanities/2022 January 12

= January 12 =

Mau Bast!
In the comments to a friend's post about the death of their cat, someone commented


 * Mau Bast! Mau Bast! A Basti, per em setat, erta-na chu em asui neter sentra semu hena net'emmit, hetep ab em asui tau heqt.

which they translated as


 * Hail Bast! Hail Bast! Hail Bast, coming forth from the secret place, may there be given to me splendor in the place of incense, herbs, and love-joys, peace of heart in the place of bread and beer.

Is this a genuine hymn to Bastet? When I search, all I find is new religious movements talking about cannabis. Marnanel (talk) 15:19, 12 January 2022 (UTC)


 * A search of Google Books brings up a result (but no preview) in a 1990 edition of The Maxims of Ptahhotep. Alansplodge (talk) 16:53, 12 January 2022 (UTC)
 * However, a quick scan through the full text draws a blank. Alansplodge (talk) 17:05, 12 January 2022 (UTC)

Looks like a combination of two phrases from the Papyrus of Ani translated by E. A. Wallis Budge, "Hail, Bast, coming forth from the secret place"(Plate XXXI) and "May there be given to me splendour in the place of water and air and love joys, peace of heart in the place of bread and beer."(Plate XXIX). fiveby(zero) 19:29, 12 January 2022 (UTC)

Sponsored video advertisement quality control
This is about those social media video presenters who get paid to plug products and services. While my favourite presenters are always clear about who is paying and what they are advertising, they are still basically just blending in an advertising spiel in a pretty unsophisticated way. How do the sponsors evaluate whether the presenter has done a good enough job? Are there any metrics, like length of the speech? Do the scripts have to be approved? Or does it just come down to the sponsor deciding they are somehow satisfied? Or is payment related to linked sales, which would provide the incentive to the presenter? Hayttom (talk) 17:10, 12 January 2022 (UTC)

It is usually hashed out in contract negotiations by Solicitors. The shorter the advert the less viewers will switch off, versus the longer the advert the more money paid to the channel (a youtube channel is often a team of people). — Preceding unsigned comment added by 109.151.74.56 (talk) 11:32, 13 January 2022 (UTC)


 * I see, thank you! Hayttom (talk) 15:44, 13 January 2022 (UTC)