Wikipedia:Today's featured article/September 7, 2022

"Daisy" is a controversial political advertisement that aired on television as part of Lyndon B. Johnson's 1964 presidential campaign against Republican Barry Goldwater. Though officially aired only once, on September 7, 1964, it is considered a turning point in political and advertising history. It was designed to broadcast Johnson's anti-nuclear positions, contrary to Goldwater's stance. The commercial begins with Monique Corzilius picking petals of a daisy, while counting from one to ten incorrectly. After she reaches "nine", a booming male voice is heard counting the numbers backward from "ten", similar to the start of a missile launch countdown. The scene is replaced by a nuclear explosion, with Johnson's voice-over stating: "We must either love each other, or we must die." Although the Johnson campaign was criticized for frightening the voters by implying that Goldwater would wage a nuclear war, various other campaigns since have adopted and used the "Daisy" advertisement.