Wikipedia:University of Edinburgh/Edinburgh Award/the field of Marketing

This is my project page. I plan to focus on areas that are related to marketing and bring about some latest findings in this field from all forms of literature.

a) Potential Topic Areas: -sustainable consumer behavior -digital marketing -brands and branding -marketing communications/IMC(Integrated)

b) Worklist: -sustainable consumer behavior(needs improvement) -the SHIFT framework (White et al.) (maybe adding) -digital marketing(needs improvement)

c) Link to Dashboard: https://outreachdashboard.wmflabs.org/courses/University_of_Edinburgh/Edinburgh_Award-the_field_of_Marketing