Wikipedia:Wiki Ed/University of New Mexico/Language in Advertising (Spring 2023)

Language in Advertising (LING 2151) satisfies a humanities general education requirement at the University of New Mexico, and the course provides a survey of linguistics topics in the context of language in advertising (broadly construed). The course is also an ECURE (expanded course-based undergraduate research experience), and research appears in the course in three ways: (1) Students acquire knowledge of the scientific process through conducting mini research projects; (2) Students use existing research to develop a client pitch which is evidence-based; and (3) Students use existing research to represent knowledge through Wikipedia contributions.

Students will learn to read linguistics research articles and apply the content towards smaller and larger class assignments throughout the semester. The mini research projects are scaffolded replications of three of the linguistics studies. Students also choose from a subset of the assigned studies to develop an evidence-based client pitch which outlines how they recommend the client address various linguistic advertising needs. Finally, the assigned linguistics articles serve as resources for in-class demonstrations of how to contribute to Wikipedia. Students first learn how to contribute visual components to Wikipedia articles. Students then learn how to improve a Wikipedia article and support it with content from the course. By the end of the semester, students should have the skills to contribute to Wikipedia on a topic that has professional or educational value to them, allowing students to develop and demonstrate their digital literacy.

Week 1
Welcome to your Wikipedia assignment's course timeline. This page guides you through the steps you'll need to complete for your Wikipedia assignment, with links to training modules and your classmates' work spaces.

Your course has been assigned a Wikipedia Expert. You can reach them through the Get Help button at the top of this page.

Resources:


 * Editing Wikipedia, pages 1–5
 * Evaluating Wikipedia

AFTER you have read these articles, respond in Canvas to the discussion board prompt and respond to another student's prompt as a way of introducing yourself.

Week 2
Create an account and join this course page, using the enrollment link your instructor sent you or see below. (Because of Wikipedia's technical restraints, you may receive a message that you cannot create an account. To resolve this, please try again off campus or the next day.)

Week 3
This week, everyone should have a Wikipedia account.

Week 4
In lieu of any new trainings due on 2/14, we will instead do an in-class assignment on 2/14 to practice what you have learned so far. If you are present for the assignment and contribute during the session, you will receive a grade of &quot;complete.&quot;  If you are absent or do not contribute to the in-class assignment, you will receive a grade of &quot;incomplete.&quot;  Review the syllabus for how complete/incomplete grades contribute to your overall grade in the class.

Therefore, if you are caught up, congratulations! If you are not caught up, please use this week to return to Weeks 1-3 and complete any outstanding trainings you need to do to prepare for our in-class activity on 2/14.

Week 7
Read the assigned article and take any notes. This assignment helps to prepare you for your final reflective piece.

Resource: Editing Wikipedia, page 6

Week 8
This week you don't have any online trainings due. Instead, on Tuesday, we will do an in-class assignment to practice what you have learned so far. If you are present for the assignment and contribute during the session, you will receive a grade of &quot;complete.&quot;  If you are absent or do not contribute to the in-class assignment, you will receive a grade of &quot;incomplete.&quot;  Review the syllabus for how complete/incomplete grades contribute to your overall grade in the class.

Week 10
Reach out to your Wikipedia Expert if you have questions using the Get Help button at the top of this page.

Resource: Editing Wikipedia, pages 7–9

Read the assigned article and take notes. This assignment helps to prepare you for your final reflective piece.

Week 11
Everyone has begun writing their article drafts.

Week 12
You probably have some feedback from other students and possibly other Wikipedians. Consider their suggestions, decide whether it makes your work more accurate and complete, and edit your draft to make those changes.

Resources:


 * Editing Wikipedia, pages 12 and 14
 * Reach out to your Wikipedia Expert if you have any questions.

Week 13
Read the assigned article and take notes. This assignment helps to prepare you for your final reflective piece.

Every student has finished reviewing their assigned articles, making sure that every article has been reviewed.

Week 14
Now's the time to revisit your text and refine your work. You may do more research and find missing information; rewrite the lead section to represent all major points; reorganize the text to communicate the information better; or add images and other media.


 * Don't forget that you can ask for help from your Wikipedia Expert at any time!

Week 15
Now that you've improved your draft based on others' feedback, it's time to move your work live - to the &quot;mainspace.&quot;

Resource: Editing Wikipedia, page 13

Reminder: You should have contributed a minimum of 1 citation to a wikipedia page by this due date.

Reminder: You must also respond in Canvas by uploading your Wikipedia Project Reflective response.