Wikipedia:Wikimedia Strategy 2017/Cycle 2/A Truly Global Movement



 Theme: A truly global movement By 2030, we will be a truly global movement. In particular, we will turn our attention toward regions we have not yet served well enough: Asia, the Middle East, Africa, and Latin America. We will work with communities of readers, contributors, and partners in these parts of the world. We will make space for new forms of contributions that reflect these regions (references, citations, and more). We will build awareness of the power of free knowledge and overcome barriers to access. We will build products adapted to the needs of these new members of our movement.

Insights from the Wikimedia community (from first discussion)

 * Week 1 summary
 * Week 2 summary
 * Week 3 summary
 * Week 4 summary

Insights from partners and experts

 * Summary of 20 expert interviews from India, Indonesia, Nigeria, Egypt, Brazil and Mexico (2017)
 * Summaries of salons, meetings, and interviews with experts and partners

Insights from user (readers and contributors) research

 * Generative research in Mexico, Nigeria, and India (2016)

New Readers generative research (2016)
Research was done in 2016 in three countries: India, Mexico, and Nigeria: https://meta.wikimedia.org/wiki/File:New_Readers_research_findings_presentation,_September_2016.pdf

Five takeaways
 * 1) Awareness: as a brand, Wikipedia is not widely recognized or understood. People are Wikipedia readers without realizing it.
 * 2) Usage: Wikipedia readers are generally task-oriented, not exploration-oriented.
 * 3) Trust: Wikipedia’s content model can arouse suspicion. Despite this, there was no observed relationship between trust in and reading of Wikipedia.
 * 4) Affordability: Cost of mobile data remains a barrier to widespread internet penetration.
 * 5) Offline: People are increasingly getting information online, then consuming or sharing it offline.

Adoption of mainstream technology globally

 * 1) Euro Monitor: 53% of the world’s global population will be online by 2030: http://blog.euromonitor.com/2015/04/half-the-worlds-population-will-be-online-by-2030.html
 * 2) Cisco: For the first time, nearly everyone in the world will have a smartphone – with internet and a camera: http://www.cisco.com/c/en/us/solutions/collateral/service-provider/visual-networking-index-vni/complete-white-paper-c11-481360.pdf
 * 3) Kleiner Perkins Caufield Beyer: Over 3B photos shared per day: http://www.kpcb.com/internet-trends

Population changes

 * 1) United Nations: Between 2015 and 2030, the vast majority of the world’s population growth will be in Africa (42%) and Asia (12%): https://esa.un.org/unpd/wpp/Download/Probabilistic/Population

Contribution of knowledge world-wide

 * 1) Annals of the Association of American Geographers: Much of the world’s digital knowledge is contributed by only part of the world. As more people come online, addressing representation will be even more urgent: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=2382617
 * 2) Freedom House: 48 countries lack free, open internet: https://freedomhouse.org/report/freedom-net/freedom-net-2016

Building inclusive knowledge societies

 * 1) "Keystones to Foster Inclusive Knowledge Societies: Access to information and knowledge, freedom of expression, privacy, and ethics on a global internet," UNESCO: http://www.unesco.org/new/fileadmin/MULTIMEDIA/HQ/CI/CI/pdf/internet_draft_study.pdf
 * 2) "Recognizing Enablers of Inclusive Knowledge Societies," CIPESA (Promoting Effective and Inclusive ICT Policy in Africa): http://cipesa.org/2015/03/recognising-the-enablers-of-inclusive-knowledge-societies/
 * 3) Mozilla Internet Health Report / Section on digital inclusion: https://d20x8vt12bnfa2.cloudfront.net/InternetHealthReport_v01.pdf

Questions
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