Wikipedia talk:Articles for deletion/Jessie Stricchiola

I'm modifying this page despite the big warning not to modify it because, as the article was already deleted with a "consensus" of 7 against 6, there's no way to add further comments on the original talk page.

I'm a notable person on Wikipedia, as well as an expert in search marketing. So for what it's worth, you're seriously questioning whether Jessie should have her own page? That's just crazy. The page should be restored, and immediately. She's clearly notable.

First, I don't see how Mkativerata starts off saying that 7-6 is not a consensus, but then concludes that it is. Clearly, it is not. When in doubt, err on caution.

Jessie was a founding member (not just a board member) and driving force behind the creation of the SEMPO organization, the search marketing industry's largest trade group. That alone should make her notable. This is an easily verified fact: http://www.sempo.org/?page=pr_20030820

Here's what I wrote about the group when it was founded in 2003, where Jessie is cited at the beginning: http://searchenginewatch.com/article/2064338/SEMPO-Search-Engine-Marketing-Professional-Organization-Opens-To-Members

"I think a testimonial at the SEMPO launch meeting last month by one of SEMPO's board members Jessie Chase-Stricchiola put it best: 'When I tell people that I'm a search engine marketer, I want them to know what that means," she said -- or words similar to that effect'."

Jessie was one of the first search marketers that highlighted the issue of click fraud. She was a pioneer in that space, and would be notable for her teachings and writings on that subject alone. I don't know anyone who spoke on this topic before her in 2002 -- her pitch to cover it was one of the reasons I invited her in 2002 to participate in what became the first of many conference appearances: http://searchenginewatch.com/article/2065421/Perfecting-Paid-Search-Engine-Listings

I'm hard pressed to think if there was anyone else with near her stature in this area, from as far back. As I wrote in 2006: http://searchenginewatch.com/article/2048086/The-Latest-Click-Fraud-Roundup

"Alchemist is headed up by Jessie Stricchiola, one of our long time SES speakers on the subject and a true pioneer in raising alarm over the issue"

That was referencing a BusinessWeek article that was also citing her company and work it did on research in the area with Fair Issac. Got it? When the credit card fraud spotting people wanted to understand click fraud better, they turned to Jessie:

http://www.businessweek.com/technology/content/feb2006/tc20060227_930506.htm

Jessie was an expert witness in a landmark case about click fraud that was settled with with Google. Wikipedia itself finds it notable to cite her for this on its own click fraud page: http://en.wikipedia.org/wiki/Click_fraud

As a long-standing leader in the search marketing space, she also co-authored a popular book on the topic. But wait, WorldCat only shows 12 copies holding in libraries or whatever.

Perhaps being #7 in the internet searching category on Amazon helps? Or #22 in web services? http://www.amazon.com/gp/bestsellers/books/69771/ref=pd_zg_hrsr_b_1_5_last http://www.amazon.com/gp/bestsellers/books/377886011/ref=pd_zg_hrsr_b_2_4_last

Reading some of the debate on this is laughable. You want to figure out what makes a search marketer notable based on what you think makes an astrophysicist notable? In the search marketing space, speaking at conferences is indeed one way that search marketers are validated -- it's a type of peer review, because if you're a bad speaker, you don't get called back. Being referenced by other SEOs is a huge measure of respect, because marketers can be loathe to point people to other marketers. Someone should restore this page. Moreover, you ought to expand it and do Wikipedia's proper job of documenting notable people like Jessie, rather than relying on guesswork and whatever you think you can discover by just by searching the web for information on subjects you're not expert in.

Dannysullivan (talk) 22:11, 10 November 2011 (UTC)
 * note: comment moved here from closed AfD discussion. ▫  Johnny Mr Nin ja  00:40, 11 August 2012 (UTC)