Wikipedia talk:Articles for deletion/Search engine marketing

The difference between SEO and SEM
Let's not fill the entire AfD page with long discussions, but I think we do need to discuss this issue. I just returned from SMX Advanced, and was at SES New York. These are the two leading conferences for search engine marketing. I am pretty confident about the definition of SEO and SEM. As commonly used by people attending and speaking at these conferences:


 * Search engine optimization is about natural search listings.
 * Search engine marketing is about pay per click, paid inclusion and any other way you can pay a search engine to list your results.
 * Some SEO's, like myself, also do SEM. However, there are SEOs and SEMs who strictly do one or the other.

The above points can be put in the article to explain things to the reader. I believe references can be found. I'd like to keep the two articles separate because: (1) SEO is already long, and (2) they really are different topics. In present form search engine marketing is just a stub. It needs a lot of work. Rather than spend effort discussing deletion, I wish editors would help research the topic and expand the article. Jehochman Talk 13:10, 8 June 2007 (UTC)
 * Agreed I agree with Jehochman and feel that his descriptions are an accurate assessment of the industries questioned. Jasonmurphy 20:27, 8 June 2007 (UTC)
 * I think I touched that in my comments, which might be in part useful for the SEM article. The problem is that Wikipedia is not the place to show trends and developments. It shows (or should show) information frozen in time. However, the trend started long ago enough and did not change to be able to make such statements, since it can not be considered a short term and temporary thing. It's not going to change back to what it used to be.--roy&lt;sac&gt; Talk! .oOo. 23:34, 10 June 2007 (UTC)