Will Dean (entrepreneur)

Will Dean (born 1980) is an entrepreneur who founded and served as the CEO of endurance event company Tough Mudder and co-founded Immersive Gamebox (previously Electric Gamebox), where he currently holds the position of CEO.



Biography
Born in Sheffield in 1980, Dean is a native of Nottinghamshire, located in England's East Midlands. He studied at the University of Bristol in the UK.

Dean completed an MBA at Harvard Business School. During his time at Harvard, he founded obstacle course racing company Tough Mudder. He left Tough Mudder in 2019 to focus full-time on Electric Gamebox. Dean published a book about his time at Tough Mudder, It Takes a Tribe, in 2017. Dean is an advocate for 'simplifying the process' in business practices, by 'arriving at the essence of an issue'.

He was named on Crain's annual "40 Under 40" list in 2012, ranked number 2 in Fortune's '40 Under 40: Ones to Watch' list, received the US National EY Entrepreneur Of The Year Emerging Award, was on the Sports Business Journal 40 under 40 in 2017, and received an MBE in 2017.