World View Multicultural

World View Multicultural was a Canadian regional premium television service based in British Columbia licensed by the CRTC in 1982.

World View Multicultural was launched on February 1, 1983 like the rest of the Canadian pay-TV channels.

In August 1985, World View Multicultural was acquired by Cathay International Television and subsequently the channels license was amended to provide 96% of programming in Chinese and 4% in English.

Ownership
90% was owned by a company controlled by Frank Zimmer and George Spracklin.

They held $15.8 million in equity at the time of license.

They promised to spend $46.3 million on Canadian content over 5 years (1983–88), and would make a $6.4 million profit by 1988.

Management

 * Justine Bizzocchi, programming director

Programming
Besides movies, programming on AIM/World View included Italian soccer, sumo wrestling, and the Asian Games in New Delhi.

It broadcast a total of 90 hours per week in several languages: English, French, German, Swedish, Danish, Norwegian, Finnish, Icelandic, Japanese, Chinese, Italian, Hindi, Punjabi, and Urdu.

Pricing
The wholesale price would be $7/month.