XOXO (brand)

XOXO is an American clothing brand of apparel and accessories (handbags, sunglasses, belts, jewelry) owned by Kellwood Company.

History
XOXO was started by Gregg and Lynne Fiene in 1991 along with their partners, Marc and Michelle Bohbot (owners of Bisou Bisou). In 1999, annual sales reached $100 million but the company struggled financially. Gregg Fiene bought the Bohbot's shares and put the company on sale. XOXO was sold to Aris Industries in 1999 for $25 million. Aris cut costs down and moved the brand's production to Asia. Unable to turn a profit, Aris Industries sold XOXO to Global Brand Holding in 2003 for $43 million. Global Brand licensed the sportswear, dresses and intimate apparel to Kellwood. The equity firm Sun Capital Partners acquired Kellwood (and XOXO) in 2008, and sold it to a group of investors based in Hong Kong in December 2016.