X (Xbox show)

X (sometimes called the X0 events) is an annually held trade show hosted by Microsoft Gaming, showcasing its Xbox portfolio of hardware, software, and services.

Microsoft Canada also organised an X0 event every year to present its games primarily for the Canadian press, rather than an international audience. This show first started in 2002 and was open to the public in 2006. The last Canadian event, X13 Media Preview was held in Toronto in 2013.