Yo soy Betty, la fea

Yo soy Betty, la fea (English: I am Betty, the Ugly one), often referred to simply as Betty, la fea, is a Colombian telenovela created by Fernando Gaitán. It aired from 25 October 1999 to 8 May 2001 on RCN. Ana María Orozco stars as the titular character, alongside Jorge Enrique Abello, Natalia Ramírez, Lorna Cepeda, Luis Mesa and Julián Arango.

Yo soy Betty, la fea is one of the world's most acclaimed and popular television shows and is considered the most famous Latin American telenovela in history. It is the first telenovela to have been remade worldwide and has been regarded as bringing the telenovela to new levels of success. The story's appeal to global audiences has been credited to it being centered around the life of an unattractive character rather than that of a typical attractive character.

Plot
Taking place mainly in Bogotá, Colombia, Yo soy Betty, la fea is essentially a Cinderella comedy about the rise of poor, ugly 'Betty' Beatriz Pinzón Solano and the fall of rich, handsome Armando Mendoza. Armando is a very incompetent playboy with a scheme to turn a huge profit as the new president of Eco Moda, a famous clothing manufacturing company, alongside the new vice-president Mario Calderon. However, his scheme is doomed for his faulty mathematics. Betty, his secretary (and economics wizard), is in love with him despite his engagement to Marcela Valencia. She helps Armando deceive the board of directors as he loses money and brings the company to ruin. The story has three movements: 1) Armando's foolish destruction of Eco Moda, 2) Betty's flight from the disgrace and her temporary new job in Cartagena where she undergoes an emotional and physical transformation, and 3) Betty's return to Eco Moda, where she is installed as new president.

Main

 * Ana María Orozco as Beatriz "Betty" Aurora Pinzón Solano; A rather uncouth woman but very skilled in economics with a good CV. Later becomes a CEO assistant and economist. She is the pride of her parents. She is in love with Armando Mendoza.
 * Jorge Enrique Abello as Armando Mendoza Sáenz; Eco Moda's CEO. A somewhat irresponsible playboy with only basic knowledge in industrial engineering who presents a risky and ambitious proposal with which he wins the presidency of Eco Moda. When he manages it, it brings the company to the brink of bankruptcy, thus Betty steps in to help.
 * Natalia Ramírez as Marcela Valencia; Armando's fiancée and Eco Moda's stockholder and retail manager. Despite her dislike of Betty, she is not actually a bad person, but a woman full of pride, classism and lacks dignity, and she loves Armando. She later willingly gives up on him as she discovers he actually loves Betty.
 * Lorna Cepeda as Patricia Fernández; Marcela's best friend and secretary. A divorced woman, refined and superficial, as well as materialist, she is looking for a rich husband. Armando hates her because she is a dumb blonde and knows that Marcela wants her as Armando's secretary to watch over his infidelities.
 * Luis Mesa as Daniel Valencia; Marcela's brother. Male chauvinist and arrogant, shareholder of Eco Moda. He rivals and dislikes Armando and unlike him, he is realistic and the only one worried about his company. He has an affair with Patricia.
 * Julián Arango as Hugo Lombardi; Eco Moda's fashion designer. Openly gay and arrogant, who despises ugliness. He dislikes almost everyone at Eco Moda and especially hates Eco Moda's secretaries, whom he nicknames 'The Ugly Cartel', with the exception of Inesita who is perhaps the only person he actually cares for. Interesting, Arango was in real life married to Ana María Orozco.
 * Ricardo Vélez as Mario Calderón; Armando's best friend and Eco Moda's commercial vice president. A staunch playboy, inveterate enemy of commitments and fatherhood, he is strangely enough a rather neutral figure.
 * Mario Duarte as Nicolás Mora Cifuentes; Betty's best friend and economist. Like Betty, he is unattractive and highly intelligent. He is in love with Patricia and boasts of his position as president of Terramoda. Patricia softens to him but only because of his newfound wealth.
 * Kepa Amuchastegui as Roberto Mendoza; Armando's father, founder of the company. Kind hearted and intelligent.
 * Talú Quintero as Margarita Sáenz de Mendoza; Armando's mother.
 * Adriana Franco as Julia Solano Galindo de Pinzón; Betty's mother. Loves her daughter dearly.
 * Jorge Herrera as Hermes Pinzón Galarza; Betty's father and accountant.
 * Pilar Uribe as María Beatriz Valencia; Marcela's and Daniel's sister. Carefree woman who loves opulence.
 * Julio César Herrera as Freddy Stewart Contreras; messenger, infatuated with Aura Maria and also in love of Jenny. Flamboyant but not gay, he is a very happy man.
 * Dora Cadavid as Inés "Inesita" Ramírez de Muriel; seamstress, member of the cartel. Kind and wise, she is the elderly assistant to Hugo Lombardi who loves her like a mother. She is the voice of reason and is as sane as Betty in the cartel.
 * Estefanía Gómez as Aura María Fuentes Rico; receptionist, member of the cartel. Single mother looking for a husband and stepfather for her son. Beautiful and voluptuous, she is usually promiscuous but with a big heart.
 * Paula Peña as Sofía López de Rodríguez; secretary, member of the cartel. Divorced woman who constantly fights with her ex-husband Efraín over their children's pension. She has a feud with Jenny, the current romantic partner of her ex-husband. Formerly Gustavo Olarte's secretary and after his dismissal, she temporarily becomes Betty's secretary.
 * Luces Velásquez as Bertha Muñoz de González; Gutiérrez' secretary, somewhat gluttonous, member of the cartel. She is married with children and deeply loves her husband. She occasionally imitates Patricia's way of dressing.
 * Marcela Posada as Sandra Patiño; Calderón's secretary, member of the cartel. Known for her height. She is usually aggressive with whoever is the enemy of the cartel.
 * María Eugenía Arboleda as Mariana Valdés; Marcela's secretary, member of the cartel. Known for reading tarot, she is very optimistic and a lover of rumba.
 * Celmira Luzardo as Catalina Ángel; Betty's "fairy godmother" and public relationist. A dignified, loquacious, eloquent and recognized woman.
 * Alberto León Jaramillo as Saúl Gutiérrez; Eco Moda's Director of Human Resources. Pedantic and smug man who also despises ugliness and is known for his "Spanglish". He usually sides with whoever is in charge.
 * Marta Isabel Bolaños as Jenny García; Efraín's younger girlfriend. Attractive but quite dimwitted and materialistic, she rivals Sofía for Efraín's money. She calls Efraín "pupuchurro".
 * David Ramírez as Wilson Sastoque Mejía; Eco Moda's security guard and friend to Betty and her friends.
 * Raúl Santa as Efraín Rodríguez Merchán "El Cheque"; Sofia's ex-husband and Jenny's boyfriend.
 * Patrick Delmas as Michel Doinel; Betty's handsome friend and suitor. He is in love with Betty, to whom he offers a stable relationship without caring that she is virtually ugly.
 * Diego Cadavid as Román; a street rat.

Recurring

 * Alberto Valdiri as "Gordito" González, Bertha's husband.
 * Angeline Moncayo as Karina Larson. Formerly a model and Armando's ex-mistress.
 * Carlos Serrato as Gustavo Olarte, Eco Moda's ex-financial vice president. Daniel's right hand.
 * César Mora as Antonio Sánchez, Betty's lawyer.
 * Claudia Becerra as Mónica Agudelo.
 * Diego Vivanco as Rolando "el Chesito su mercé", Hugo's boyfriend. Is bisexual.
 * Germán Tóvar as José Ambrosio Rosales; lawyer, Antonio's colleague.
 * Hugo Perez as Rafael Muriel, Inesita's ex-husband.
 * Iván Piñeros as Jimmy Fuentes (Aura María's son).
 * Lorena McAllister as Diana Medina.
 * Luis Enrique Roldán as Juan Manuel Santamaría, penalist Eco Moda's lawyer.
 * Miguel Ángel Báes as a 2nd systems engineer.
 * Paulo Sánchez Neira as Miguel Ortíz, Eco Moda's ex-systems engineer at the service of Olarte.
 * Rubén Óliver as Miguel Robles, corrupt president of Rag Tela.
 * Sebastián Sánchez as Miguel. (2001)
 * Scarlet Ortiz as Alejandra Zingg.
 * Yesenia Valencia as Susi.
 * Verónica Ocampo as Claudia Bosch, an attractive model obsessed with Armando since both had an affair.
 * Vilma Vera as Maruja Bravo de Gutiérrez, Saul Gutiérrez's wife.

Special guest stars

 * Adriana Arboleda as herself
 * Anasol as herself
 * Andrea Serna as herself
 * Andrés Pastrana Arango as himself
 * Armando Manzanero as himself
 * Bettina Spitz as herself
 * Catalina Acosta as herself
 * Catalina Maya as herself
 * Cecilia Bolocco as herself
 * Charlie Zaa as himself
 * Claudia Elena Vásquez as herself
 * Fanny Kertzmann (head of DIAN) as herself
 * Franco De Vita as himself
 * Gino Molinari as himself
 * Gisela Valcárcel as herself
 * Gloria Calzada as herself
 * Karoll Márquez as himself
 * Kike Santander as himself
 * Laura Flores as herself
 * Lina Marulanda as herself
 * Olga Tañón as herself
 * Patricia Velásquez as herself
 * Paula Andrea Betancourt as herself
 * Ricardo Montaner as himself
 * Santiago Cruz as himself
 * Silvia Tcherassi as herself
 * Taís Araújo as herself
 * Valeria Mazza as herself

Production
One year after being released as a private channel, RCN had disastrous results against Caracol TV, so Carlos Ardila Lulle took direct control of the channel. The usual director and writer Fernando Gaitán was used, who prepared the telenovela, which would be low-budget; since it was shot in the industrial zone of Bogotá near the RCN studios where some scenes were also shot. The Pinzón Solano residence was filmed in a house in the Teusaquillo neighborhood of Bogotá.

Natalia Ramírez originally cast for the lead role, but she lost to Ana María Orozco, but because of Ramírez's career she was given the role of Marcela Valencia.

Awards
In 2001, Yo soy Betty, la fea won the New York Latin ACE Award for the Best Scenic Program (Mejor programa escénico) and International Female Personality of the Year (Figura internacional femenina del año) to Ana María Orozco, and, also in 2002, the TP de Oro for Best Soap Opera (Mejor telenovela), and the INTE Award for Best Soap Opera and Actress of the Year (Actriz del año) to Ana María Orozco.

Syndication
In the United States, the telenovela aired on Telemundo in 2000, and on TeleFutura nine years later. During its run on Telefutura, Yo Soy Betty, La Fea delivered impressive ratings for the network, attracting over one million viewers, more than half a million of which were adults aged 18–49. In addition, the premiere episode doubled and in some cases nearly tripled its prior audience among all key demographics.

Ecomoda
The success of Yo soy Betty, la fea led to its first sequel titled Ecomoda. It premiered first on Univision on 2 December 2001, concluding on 2 June 2002. Some scenes from the first episode were filmed in Buenos Aires, and some scenes for the opening sequence were filmed in Miami, Florida. In Colombia, the series premiered on 21 May 2002.

Betty Toons
Betty Toons is an animated television series that features Betty as a child with her friends. It aired on RCN Televisión between 2002 and 2003. In the U.S., Betty Toons previously aired Saturday mornings on most affiliates of Telefutura (now UniMás), as part of the Toonturama block from 2006 to 2008.

Betty, la fea: la historia continúa
In July 2023, it was announced that Amazon Prime Video had ordered a second sequel series. The series, titled Betty, la fea: la historia continúa is set to premiere on 19 July 2024.

El amor no es como lo pintan
(Love is not as it looks) (2000, Azteca Uno, Mexico): Vanessa Acosta as Alicia "Licha" Ramírez Campos. El amor no es como lo pintan concluded in 2001.

Jassi Jaissi Koi Nahin
(There is No One Like Jassi) (2003, SET, India): Mona Singh as Jasmeet Walia. The Indian version is not so much about beauty and ugliness, as about a simple middle-class girl with strong family values being catapulted into the amoral world of high fashion upper society, although Jassi was made to appear ugly by having on thick rimmed glasses, braces and an unsightly hairstyle. Jassi Jaissi Koi Nahin concluded in 2006.

Sensiz Olmuyor
Turkey's Sensiz Olmuyor (It Doesn't Happen Without You) tells the story of Gönül and Arda on two separate TV networks, with each channel showing thirteen episodes. When the weekly series debuted on Show TV in January 2005, Özlem Conker played Gönül (which means 'heart' in Turkish), the intelligent swan in ugly duckling clothing, and pop star Emre Altuğ appeared as her boss and love interest, Arda. The show did not go on hiatus when it was moved from Show TV to rival network Kanal D, but there was one big change: Yeliz Şar took over the role of Gönül, but the rest of the original cast remained intact.

Verliebt in Berlin
In February 2005, the German TV network, SAT 1, began airing a version called Verliebt in Berlin (The title is a word-play and can mean either In Love in Berlin or In Love with Berlin), starring local soap opera star Alexandra Neldel as Lisa Plenske and Swiss actor Mathis Künzler as David. The show had 5 million viewers daily and was extended beyond its initial 250-episode run in early 2006.

A few weeks later it was announced that the show would be renewed for a second season, but without Neldel and Künzler. The focus shifted onto a male lead character named Bruno Plenske (Lisa's half-brother, played by Tim Sander). Without Alexandra Neldel, however, the show lost much of its original appeal and dwindling ratings led to its cancellation in 2007. Verliebt in Berlin has also been broadcast in dubbed versions in Hungary (as Lisa csak egy van) and France (as Le destin de Lisa). Although Verliebt in Berlin continued with new featured characters and original storylines, it is still credited as "based on Yo Soy Betty La Fea".

Ne Rodis' Krasivoy
(Be Not Born Beautiful, from the Russian phrase, "be not born beautiful, but be born happy", "Ne Rodis' Krasivoy, Rodis' Shchastlivoy")

In 2005, STS broadcasting in Russia created a version of the show called Ne Rodis' Krasivoy starring Nelly Uvarova in the title role of Katya. This version was also broadcast throughout the former Soviet Union.

La Fea Más Bella
(The Most Beautiful Ugly Woman) (2006–2007, Televisa, Mexico): Angélica Vale as Leticia Padilla Solis.

The Mexican Televisa television network, produced its version La Fea Más Bella ("The Prettiest Ugly"), which debuted on 23 January 2006 and ended on 25 February 2007. In the United States, the series aired on Univision, and in the Philippines it was broadcast on ABC 5, where it debuted on 24 April 2006 and concluded on 25 June 2007. It was also aired in Lebanon on the Lebanese MTV network from 2009 to 2010. In both these versions, the protagonist's nickname is "Lety", which is also the name of the show in Lebanon.

Lotte
(2006, Talpa, Netherlands): Nyncke Beekhuyzen as Lotte Pronk. In 2006, the Dutch TV network Talpa began airing Lotte, starring Nyncke Beekhuyzen as the main character and Lars Oostveen as Vico Maesland.

Yo soy Bea
Despite the original Colombian production already being in Spanish, Telecinco launched an adaptation in Spain called Yo soy Bea in July 2006. The Spanish version title (which translates to "I am Bea") is a pun, with "Bea" sounding like both fea ("ugly") and bella ("beautiful"), and being the short version of the protagonist name, Beatriz. Ruth Núñez played Beatriz "Bea" Pérez Pinzón and Alejandro Tous was Álvaro Aguilar, the company boss.

The Spanish adaptation screens weekdays at 6:00 pm and pulls in an average of more than four million viewers (more than +35% share of the audience). The series' record is a 42,1% of share. It has become Spain's top-rated daytime programme. Ruth Núñez, known to Spanish viewers for her portrayal of a Yugoslav student in teen soap, Compañeros, plays the heroine.

In this version, Beatriz Pérez Pinzón (Núñez) is an unattractive 26-year-old economist whose looks are not important to her. She is intelligent and kind, and one day, after having cared for her widower father for two years, she decides to look for a job. Although she is very well educated, she gets only a secretary job at the magazine "Bulevar 21". She becomes the secretary of Álvaro Aguilar (Alejandro Tous), the company boss. In the company, Bea will be against Cayetana (Mónica Estarreado), Álvaro's fiancée, and her friend Bárbara (Norma Ruiz), who is also Álvaro's secretary. The Spanish Version won a TP de Oro to "La mejor telenovela" in 2007.

Ugly Betty
The American production was broadcast on ABC in the United States from 28 September 2006 to 14 April 2010. This production also aired internationally on Citytv and Radio-Canada (as Chère Betty) in Canada, Channel 4 in the United Kingdom; 2007, RTÉ Two in Ireland, TV2 in New Zealand, Seven Network/7Two in Australia, TVB Pearl in Hong Kong, Nova Television in Bulgaria, 8TV in Malaysia, Studio 23 in the Philippines and STAR World in Asia (Southeast Asia, India, Philippines and Middle East feeds).

In 2004, actress Salma Hayek's production company, Ventanarosa, in a joint venture with Reveille Productions and ABC Television Studio bought the rights to Yo soy Betty, la fea, converting it to an English-language seriocomedy series. ABC would acquire the series under the title Ugly Betty, and initially slated the program for broadcasting in summer of 2006 as a daily series, but its success led to ABC slating it as a weekly series. The hour-long program aired Fridays at 9:00 pm (Eastern time); the first episode was broadcast 28 September 2006. Actress America Ferrera portrayed the title character Betty Suarez – an unattractive, but efficient editorial assistant at a fashion magazine. The show has received a Golden Globe and Peabody Award.

Maria, i Aschimi
Mega Channel in Greece is airing its own version titled Maria, i Aschimi (Μαρία, Η Άσχημη – Maria, The Ugly One) starring Aggeliki Daliani and Anthimos Ananiadis. Maria exudes intelligence, humor, and kindness, but what she is missing is conventional beauty. She considers her appearance to be an obstacle in her search for employment, despite her collection of degrees, which are displayed proudly by her parents, Kaiti and Irakles. Having no luck in her job search, Maria decides to try for a job for which she is overqualified, secretary to Alexis Mantas, the director of a noted fashion house called Ecomoda. Alexis is the most coveted bachelor in Athens, but he has recently gotten engaged to Markella, who tries to get him to choose her best friend, Lilian, to be his secretary and to keep an eye on him. Lilian does not have Maria's natural intelligence or fine education, but she has a beautiful appearance, which makes her a better superficial fit at the fashion house.

This adaptation was originally supposed to start airing on 1 November 2006, but within two weeks of that date the show was removed from Mega Channel's schedule. Finally, it began on 1 January 2007 at 21:00 and although it was scheduled to move at 18:15 two weeks later, due to its high ratings (± 45% according to Agb Hellas and more than 2 million viewers) finally remained in the prime-time slot of the channel.

Sara
The Flemish adaptation is called Sara, starring Veerle Baetens as Sara De Roose. The show was first broadcast on 25 September 2007 by VTM, a Flemish commercial TV-station. Sara was broadcast daily (except weekends) at 6:25 pm. On Sunday, VTM aired 'the week of Sara' at 9:25 pm, containing all the episodes of that week. Sara had a weekly audience between 650,000 and 750,000 viewers. The show ended in June 2008.

Sara works for 'Presence', where she falls in love with her boss Simon Van Wyck (Gert Winckelmans). Actors such as like Veerle Baetens, Sandrine André, Kürt Rogiers, Gert Winckelmans and Bieke Ilegems appeared on the show.

On 13 February 2008, the nominees of the Flemish TV-stars were announced. 'Sara' was nominated for 3 awards. Veerle Baetens, who plays Sara, and Sandrine Andre, who plays Britt, were both nominated in the category Best Actor or Actress. The show was nominated in the category Best Fiction programme. Veerle Baetens won in her category and also won the award as 'Most popular TV personality'. The show won the award for 'Most Popular TV Programme'.

Ne daj se, Nina
A version of Yo soy Betty, la fea made by Croatian RTL Televizija and Serbian Fox Televizija begins production in October 2007. The working title of the show is "Ne daj se, Nina" ( "Don't give up, Nina"). After a long audition, newcomer Lana Gojak has been cast in the role of Nina (Betty). Other reported cast members include established actors such as Robert Kurbaša, Edvin Livarić, Bojana Ordinačev, Petar Ćiritović, Andrija Milošević, Kristina Krepela and Sloboda Mićalović.

Ošklivka Katka
(Ugly Kate) (2008, TV Prima, Czech Republic): Kateřina Janečková as Kateřina Bertoldová. The series debuted on 3 March 2008 and it airs Mondays and Wednesdays at prime time.

Cô gái xấu xí
The Vietnamese version of Yo soy Betty, fea premiered on 11 February 2008. The series stars Ngọc Hiệp as Huyền Diệu and Chi Bảo as An Đông, the new president of SB Brands Trading J.S.C.. A number of real-life models co-starred in prominent roles, such as Nguyễn Bình Minh (who plays Tiến Mạnh), who competed in the 2002/03 Manhunt International competition and finished in the top ten; Phi Thanh Vân (as Phương Trinh), who worked as a top model and has freely admitted that she owes her beauty to the wonders of plastic surgery; Lý Anh Tuấn (Đăng Dương); and Trịnh Kim Chi (Huyền Thư). This adaptation is one of the most faithful remakes of the Colombian original so far, with episodes being recreated practically scene for scene, with only minor adjustments to account for cultural differences.

I Love Betty La Fea
Filipina actress Bea Alonzo was chosen to play the title role of Betty Pengson and actor John Lloyd Cruz to play Armando Solis in the Philippine adaptation of the famous Colombian telenovela. The series started airing on 8 September 2008 on ABS-CBN network in primetime. Former beauty queen and actress Ruffa Gutierrez, plays the role of Daniela, the female version of Daniel from the original series. In this version, they are working for an advertising agency. This is the only version where Betty refused to have a makeover. She accepted herself in the end.

Chou Nü Wu Di
This soap opera, Ugly Wudi (literally "The Ugly Without Rival" for the name Wudi means Non-Rival, unconquerable, unbeatable or matchless), is a co-production of Mexico's Televisa, China's Hunan Satellite TV, the independent producer Nesound, and the Colombian network RCN Televisión. The program began broadcasting on 28 September 2008 and will be divided into five seasons of 80 half-hour chapters. The show has received some criticism via 3,300 comments on Baidu and newspaper articles stating the actress who plays Wudi is not ugly enough, despite gaining weight and exhibiting glasses, braces and tan skin which is considered unattractive in China. Some even suggested that the name of the show be changed to Pretty Wudi.

Despite criticisms, the debut episode was watched by 73 million viewers. The show is sponsored by Unilever's Dove brand, which is woven into the plot as Wudi works on a Dove advertising campaign. The show has also been used as a way to launch Dove's Campaign for Real Beauty in China.

Four seasons of Chounu Wudi have been aired in China. The 4th season started on 20 February 2010. It was named as the final season of Chounu Wudi.

BrzydUla
Poland's adaptation of the Betty story, BrzydUla (play on words: Brzydula means ugly girl but Ula is a reference to main character's name), premiered on 6 October 2008 on the TVN network. This version stars Julia Kamińska as Ula Cieplak and Marek Włodarczyk as her father, Józef. Ula works for Marek Dobrzański (played by Filip Bobek) at a prestigious Warsaw fashion house called Dom Mody Febo & Dobrzański.

Bela, a Feia
After months of speculation, the Brazilian TV network Record officially announced on 22 May 2009 that Mexican-Brazilian actress Giselle Itié would portray Bela, the protagonist of the Brazilian version of Yo soy Betty, la Fea. The extensive cast included Ana Roberta Gualda, André Mattos, André Segatti, Angela Leal, Aracy Cardoso, Bemvindo Sequeira, Bia Montez, Bruno Ferrari, Bárbara Borges, Carla Regina, Cláudio Gabriel, Daniel Erthal, Denise Del Vecchio, Esther Góes, Gabriela Moreira, Henri Pagnocelli, Ildi Silva, Iran Malfitano, Jonas Bloch, João Camargo, Laila Zaid, Luiza Thomé, Marcela Barrozo, Natália Guimarães, Pérola Faria, Raul Gazolla, Simone Spoladore, Sérgio Hondjakoff, Sérgio Menezes, Sílvia Pfeifer, and Thierry Figueira, with guest appearances by Babi Xavier, Gracyanne Barbosa, Rogério Fróes, Sérgio Mallandro, and Viviane Araújo. The series was produced by Record in partnership with Mexico's Televisa, which produced La Fea más bella. The story was adapted by scribe Gisele Joras and the series was directed by Edson Spinello. The novela premiered on 4 August 2009, and ended on 2 June 2010.

Gogona Gareubnidan
Georgia's version of the Betty story began on 24 May 2010, about one month after the U.S.A.'s Ugly Betty ended. The first episode was a pretty faithful remake of the pilot episode for Ugly Betty, with only minor changes, making this the first series to be adapted directly from the American Ugly Betty and not the Colombian Yo soy Betty, la fea. The series stars Tina Makharadze as Tamuna and takes place in Tbilisi, the Georgian capital (Tamuna lives in the outskirts, hence the show's title, which translates as "Girl from the Suburbs"). The first season consisted of 10 episodes and concluded on 26 July 2010. The second ran from 8 October 2010 through 31 December 2010, and consisted of 13 episodes. The second season diverged even farther from the story lines of Ugly Betty than the first season had, but many details within various episodes were directly or loosely based on details from second, third, and fourth season episodes of Ugly Betty. The third season began on 11 February 2011 without the show's leading man, Tornike Gogrichiani, who played Tamuna's boss, Nika Kekelidze. Gogrichiani was absent from the season's first four episodes and it was rumored online that he may be leaving the series altogether.

ยัยเป็ดขี้เหร่ (Ugly Betty Thailand)
A story of Pet (Thai: เป็ด; meaning 'Duck') (Pratchayanan "Babymind" Suwanmani), a young girl who looks ugly but is very capable. She works as a secretary for Danai (Wasin "Ko" Atsawanaruenat), who is a young playboy and the son of CEO of POSH Inc., a high-end cosmetics company and Ngamkhae (Nicole Theriault). Danai is the new CEO but things are not as they seem, because Danai has competition from the managing director Alisa "Alice" Phalakon (Sonia Couling) and the Phalakon family who holds shares of his company, Pet also has problems resulting from Danai's previous secretary, a young and beautiful woman.