Yves Veggie Cuisine

Yves Veggie Cuisine is an alternative meat brand owned by Hain Celestial Group.

History
Yves Veggie Cuisine was founded in 1985 by Yves Potvin as a healthy alternative to conventional fast foods. Originally named Yves Fine Foods, it was rebranded as Yves Veggie Cuisine in 1992. The first product was a meatless hotdog, and by 1999 it produced approximately 500,000 packages of meat-substitute products per week which included products such as veggie bacon, veggie pizza, and veggie ground round. Company revenue was approximately $35 million by the year 2000.

Potvin sold the brand to Hain Celestial in 2002. The same year it supplied a soy-based burger to McDonald's Canada as a product test for the market.

Products
Yves Veggie Cuisine is an alternative meat brand with products that include ground round, burgers, deli meats, hotdogs, sausages, and bologna,