Zen (department store)

ZEN (เซน ดีพาร์ทเมนท์ สโตร์; Simplified Chinese: 先; Pinyin: Xiān) was a chain of two Thai luxury department stores owned by the Central Group, with branches in Thailand and China. The final store was re-branded as Central Department Store in 2019.

Overview
ZEN was launched in 1989 as an anchor tenant of the Central World shopping mall in the Pathum Wan District of Bangkok, Thailand.

A second branch was opened in April 2011 in Shenyang, China as part of the Central Group's planned 18 billion baht expansion into the country. It was later closed in 2013.

In 2018, three floors of the Zen Department Store in Bangkok were renovated in the hope of bringing more business to the store. A new beauty zone was introduced on the first floor. The fourth and fifth floors, encompassing 11,000 square meters, were remodeled to accommodate 300 new brands and fashion shops.

In 2019, the remaining ZEN location in Bangkok was re-branded, bringing an end to the brand.

Bangkok Metropolitan Area

 * Ratchaprasong (CentralWorld) – rebranded in 2019.
 * Srinagarindra (Seacon Square) – rebranded to Robinson.

China

 * Shenyang – Opened 2011, closed 2013