Zenobia pulverulenta

Zenobia pulverulenta, the honeycup, is a North American species of shrubs, in the genus Zenobia, in the family Ericaceae. It is native to coastal plain of the Southeastern United States, in North Carolina, South Carolina, and Virginia.

Description
Zenobia pulverulenta is a deciduous or semi-evergreen shrub growing to 0.5–1.8 m tall. The leaves are spirally arranged, ovate to elliptic, 2 - 7 cm long.

The flowers are white, bell-shaped, 12 mm long and 10 mm broad, and sweetly scented. The fruit is a dry five-valved capsule.