Clean Air India Movement
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| Date | 5 May 2015 |
|---|---|
| Location | New Delhi, India |
| Organized by | Vijay Kannan, head of Blueair India |
| Website | Official website |
Clean Air India Movement (CLAIM) was a nationwide campaign by Blueair in India on 5 May 2015. The campaign was initiated by the premium air purifier brand Blueair and the key role was played by Vijay Kannan, the India head of Blueair. The ceremonial event took place at the monumental Purana Qila by planting a tree by Kautilya Pandit[1] and Vijay Kannan himself. The Clean Air India Movement is a campaign aimed at encouraging and educating Indian citizens to adopt air-friendly measures. Kannan says that:[2]
Our campaign aim is to tell people that we are not helpless individuals when it comes to challenging air pollution. Even simple acts by individuals or sole companies such as Blueair can make a difference when it comes to showing responsibility and care, which is why we have taken the initiative to make the call and mobilisation for action.
The campaign was launched on World Asthma Day and apparently, reached over 500 million people across the nation through a mix of online and offline activities during the course of the campaign.[citation needed]
There is also Share to Aware, wherein people were asked to share on their profile pages of various social networking sites an educational image that was shared with them. It also included the Clean Air Plantation Appeal, Spot the Kilvish, Make the Red Light Blue Light, etc.[3][4][5][6]
Developments[edit]
2015[edit]
In light of the campaign, the Central and state governments have taken some initiatives as well. The Union Minister of State for Environment and Forest Prakash Javadekar vowed to hold tougher pollution laws soon, including the Centre rolling out air index in 11 cities of the nation. Along with this, there is a ban on diesel vehicles older than 10 years in the national capital. The office of the Lieutenant Governor of Delhi gave a nod to the cycling policy for the city.[citation needed] The Prime Minister Narendra Modi initiated a plantation drive, followed by an appeal by the Delhi Government to all the MLAs to plant 2,000 saplings each in their constituencies. This was followed by the Delhi government hardening its stance against the open burning of trash.
In unison with the Transport and Rural Development Minister of Delhi, Gopal Rai, Vijay Kannan supports Car Free Day on 22 November 2015, in district Dwarka, Delhi. The Clean Air India Movement, initiated by Blueair, has been associated with support for Car Free Day's in Delhi and in the national capital region.
In 2015, Blueair launched an air monitoring app.[7] Blueair said in a statement that the app gathers real-time air pollution information from a host of monitoring stations in Indian cities, including Delhi, Mumbai, Hyderabad, Chennai and Kolkata, and warns users of air pollution.[8][9]
2016[edit]
See Your Lung Campaign: Kannan is also the founder of the Clean India Air Movement (CLAIM) under which free car pool service was offered to around 10,000 citizens of New Delhi.[10][11]
Save Your Lung Campaign: On the eve of World Asthma Day, Clean Air India Movement launched the "Save Your Lungs" campaign to increase awareness of the ill-effects of rising air-pollution levels. Clean Air India Movement has started from Gurgaon. The campaign was taken to Delhi, Mumbai, Bengaluru and Kolkata.[12]
Plantation Drive On World Environment Day: Over 200 people participated in a plantation drive on the occasion of World Environment Day. The drive was organised as part of the Clean Air India Movement (CLAIM). The participants marched from India Gate to Guru Harikrishna Public School at Purana Quila Road, where the saplings were planted.
Awards[edit]
Clean Air India Movement (CLAIM) has been honoured with the "Energy and Environment Foundation Global Award 2016" by the Energy and Environment Foundation (EEF).
Vijay Kannan, head of Blueair India, said that "It is a great honour to be recognized for initiating and purseing positive steps to address the grave problem of air pollution that threatens human health and wellness in most urban environments across our country". He said that Blueair's ambition with CLAIM is to drive a non-partisan program geared to raise awareness among women, children and men about the need to take control over the 'alarming levels of air pollution'.[13][14]
Gallery[edit]
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World Environment Day -
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References[edit]
- ^ "A seven-year old Kautilya Pandit, child prodigy launched the Clean..." Getty Images (in French). 5 May 2015. Retrieved 13 April 2023.
- ^ "Our campaign aim is to tell people that we are not helpless individuals when it comes to challenging air pollution. Even simple acts by individuals or sole companies such as Blueaircan make a difference when it comes to showing responsibility and care, which is why we have taken the initiative to make the call and mobilisation for action: Vijay Kannan". The Hans India. Retrieved 16 May 2014.
- ^ "Share To Aware".
- ^ "Clean Air Plantation Challenge".
- ^ "Spot The Kilvish".
- ^ "Make The Red Light Blue Light".
- ^ "Air Quality Monitoring App". The Hindu. 21 July 2015.
- ^ Hunny, Hny (18 October 2021). "Emirates Draw Results Today Winning Numbers [Live Update]". Emirates Draw Results Today Live Update Winners List. Retrieved 27 June 2022.
- ^ "Blueair launches air pollution warning App on Android". The Zee News. 20 July 2015. Retrieved 20 July 2015.
- ^ "See Your Lung Campaign". TheTimes Of India. Retrieved 15 April 2016.
- ^ "Campaign by Clean Air India Movement". Business Standard. Retrieved 15 April 2016.
- ^ "Save Your Lung Campaign". The Times Of India. Retrieved 2 May 2016.
- ^ "Clean Air India Movement won Energy and Environment Foundation Global Environment Award 2016". 23 August 2016.
- ^ "Anti-pollution campaign bags global environment award 2016".