Clorets

Clorets is a line of chewing gum and mints made by Cadbury Adams. It was introduced in 1951. Clorets gum and candy contain Actizol, a proprietary ingredient that contains chlorophyll, which purportedly acts as an active ingredient to eliminate mouth odors.^[1] Clorets was originally owned by American Chicle, then by Warner-Lambert in 1962 under its Adams division until Pfizer took over in 2000.^[2] The Adams division was sold to Cadbury-Schweppes in 2002, which is now known as Cadbury Adams (later acquired by Kraft Foods).

Clorets is widely available in South America, Central America, South Africa, West Asia and South-East Asia. The largest markets for Clorets are Mexico, Thailand, Egypt, Morocco and Japan.^{[citation needed]}

Packaging and flavor varieties[edit]

Packaging sizes

Gum in 2s carton
Gum in 12s carton
Small mints (in a pack of 50)
Candy-style mints (in a pack of 6)
Tablet mints (in a pack of 35)
Val-U-Pak (in a pack of 30)

Flavors

Original/Cool Mint
Arctic/Ocean Mint
Orange Mint
Dark Secret Mint (Thailand)
Cinnamon (Japan and Morocco)
Cool Berry Mint
Pink Grapefruit Mint
Broccoli

Clorets Infinity

Peppermint
Spearmint

References[edit]

^ Elliott, Stuart (April 28, 1994). "The Media Business: Advertising; Marketers revive an old formula for cachet: the secret ingredient". The New York Times. Retrieved February 22, 2013.
^ "2000: Pfizer joins forces with Warner-Lambert". Retrieved 2023-07-14.

Further reading[edit]

Bhushan, Ratna (January 18, 2001). "Money is where the mouth is". The Hindu Business Line. Retrieved February 22, 2013.
Singh, Namrata (2000). "Warner-Lambert's 50p strategy for Clorets extended to Halls". Indian Express. Archived from the original on March 5, 2016. Retrieved February 22, 2013.
"Cadbury looks to boost presence in mouth freshener category". The Hindu Business Line. May 26, 2005. Retrieved February 22, 2013.
"Clorets takes on Smint with 'mini mint' brand". Marketing Week. June 18, 1998. Retrieved February 22, 2013.

[1] Elliott, Stuart (April 28, 1994). "The Media Business: Advertising; Marketers revive an old formula for cachet: the secret ingredient". The New York Times. Retrieved February 22, 2013.

[pfizer-2] "2000: Pfizer joins forces with Warner-Lambert". Retrieved 2023-07-14.

[1]

[2]

Packaging and flavor varieties[edit]

See also[edit]

References[edit]

Further reading[edit]