Curry Up Now

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Curry Up Now
Company typeFast casual restaurant
IndustryFood
Founded2009; 15 years ago (2009)
Headquarters
California
,
USA
Area served
United States
Key people
Rana Kapoor, Akash Kapoor, Amir Hosseini
Websitecurryupnow.com

Curry Up Now is an Indian fast casual food brand based in San Francisco, California, United States.[1] It was founded by Rana Kapoor and Akash Kapoor in 2009.[2][3]

History[edit]

Rana Kapoor and Akash Kapoor, the husband-wife duo, founded Curry Up Now in 2009 as a food truck in Burlingame, California. The first brick and mortar retail store was opened in 2011 in San Mateo, followed by Palo Alto, San Francisco, San Jose, Oakland and Alameda.[4] Curry Up Now is a fast-casual Indian street food chain; their signature popular dishes are the tikka masala burritos and the naughty naan. Their centralized kitchen is located in the San Francisco Bay area.[5][3][6]

Curry Up Now uses franchising model of operations; outside the San Francisco Bay area, it is located in Hoboken (New Jersey), Sacramento (California), Decatur (Georgia, Atlanta), Fort Union (Utah), and Irvine (California). Amir Hosseini is the co-founder and vice-president of Operations.[7] It was a 2018 Breakout Brand of Nation's Restaurant News[8] and acquired Tava Kitchen in 2017.[4][9] Curry Up Now received investments from Kitchen Fund in 2017 and from Joe Montana backed Liquid 2 Ventures in 2020.[2][10] It was in the 2019 list of Inc 5000 Fastest Growing Private Companies[11] and appeared in basketball player Stephen Curry's 5 Minutes from Home YouTube series the same year.[12] It was also featured in season 2 of the TV show Ugly Delicious in 2020.[13]

References[edit]

  1. ^ "Curry Up Now". Wall Street Journal. 2010-09-30. ISSN 0099-9660. Retrieved 2020-04-23.
  2. ^ a b Lalley, Heather (January 21, 2020). "Curry Up Now plots expansion with latest cash infusion". Restaurant Business. Retrieved 2020-04-18.
  3. ^ a b Stern, Gary. "Indian Fast-Casual Chain Curry Up Now Is In A Hurry To Expand And Franchise". Forbes. Retrieved 2020-04-18.
  4. ^ a b Pershan, Caleb (2017-05-18). "Curry Up Now Acquires Fellow Fast-Casual Indian Chain Tava Kitchen". Eater SF. Retrieved 2020-04-23.
  5. ^ "Curry Up Now brings its 'disruptive' Indian street food to Irvine". Daily Pilot. 2020-01-31. Retrieved 2020-04-22.
  6. ^ Ramachandran, Vignesh (2016-10-05). "Why Indian Cuisine Is Having a Fast-Casual Moment Right Now". Eater. Retrieved 2020-04-23.
  7. ^ "From Mortgage Sales to Indian-Fusion Cuisine: Bay Area Restaurateur Named in Forbes' '30 Under 30′". NBC Bay Area. Retrieved 2020-04-23.
  8. ^ "Breakout Brands 2018: Curry Up Now". Nation's Restaurant News. 2018-03-22. Retrieved 2020-04-23.
  9. ^ "San Francisco's Curry Up Now, Tava Kitchen merge". www.fastcasual.com. 2017-05-19. Retrieved 2020-04-23.
  10. ^ Curry Up Now nabs investment from legendary quarterback's firm for major expansion
  11. ^ 2019 Inc. 5000: The Most Successful Companies in America
  12. ^ "Twice the Curry: Warriors star chows down for YouTube series". Times-Standard. 2019-04-04. Retrieved 2020-04-27.
  13. ^ Tsai, Luke (2020-03-06). "Bay Area Fast Casual Breakout Curry Up Now Featured in 'Ugly Delicious' Season 2". Eater SF. Retrieved 2020-04-22.

External links[edit]