Devon Lee Carlson
Devon Lee Carlson | |
|---|---|
| Born | Devon Lee Carlson August 3, 1994 Los Angeles County, U.S. |
| Occupation(s) | Social media influencer and founder of Wildflower Cases |
| Website | wildflowercases |
Devon Lee Carlson (born August 3, 1994) is a fashion influencer and founder of the phone case company Wildflower Cases. She is from Southern California.
Early life and career[edit]
Devon Lee Carlson grew up near Los Angeles, California and enjoyed playing dress-up and taking pictures with her sister.[1] She trained to be a competitive dancer for fourteen years, stepping back to create a phone case company called Wildflower Cases.[1]
Wildflower Cases[edit]
When she was 17, she met Miley Cyrus at a restaurant and asked for a selfie. Carlson gave Cyrus a customized phone case. Cyrus posted a note of thanks on Twitter, and Carlson was flooded with requests for custom phone cases. By the next day, Devon and her family had a website and were fulfilling orders from their home.[1]
Along with her 14-year-old sister, Sydney, and mother, Michelle, she started a business called Wildflower Cases selling custom phone cases. To fund the company, the Carlson family sold the family home to fund the company and moved into a rental house owned by Devon and Sydney's grandparents. Devon worked on the business full time after graduating high school and she jokingly calls the company “Wildflower University.”[1]
They marketed the company with YouTube and Instagram and were noted for their success in social media marketing.[1][2][3] The cases were popular among celebrities, including Bella Hadid, Dua Lipa, Halsey, and Lana Del Rey.[4][5] Wildflower Cases did collaborations with popular YouTubers, social media influencers, and fashion brands.[5][6] One of Wildflower's phone cases was featured on a runway for the first time at a Sandy Liang show in 2021.[6]
As a social media influencer, Carlson does paid promotions.[7] Devon and Sydney's Instagrams are associated with the Tumblr girl aesthetic.[8]
Fashion design and modeling[edit]
Carlson has worked on campaigns with Louis Vuitton on a campaign and Marc Jacobs.[4] In May 2021, she styled Olivia Rodrigo's Good 4 U music video[9] and in 2023, she appeared in the music video for Speed Drive.
Carlson's first time designing apparel was in 2020 and 2021, when she and Marc Jacobs designed a seven-piece collection. The clothing, including a graphic sweat suit, T-shirt, handbag, and a ruffled slip dress with charms, was released in August 2021.[9] Carlson included the silhouette of her dog Martin in some of the designs.[9]
Personal life[edit]
Carlson likes dogs.[4] From 2015 to 2021, she was in a relationship with Jesse Rutherford.[10][11] In 2022, Carlson revealed on the Call Her Daddy podcast that she had a new partner. She later confirmed she is dating Duke Nicholson, the grandson of Jack Nicholson.[12][13]
References[edit]
- ^ a b c d e Mayer, Josephine (2024-03-05). "L.A. Woman 2024: Sydney and Devon Carlson Redefine Their Social Status". LAmag - Culture, Food, Fashion, News & Los Angeles. Retrieved 2024-03-26.
- ^ Nieves, Bianca (2020-04-03). "These Bella Hadid-Approved Phone Cases Will Change Your Selfie Game". Teen Vogue. Retrieved 2024-03-27.
- ^ "How influencer-approved Wildflower iPhone cases came to dominate Instagram". CNET. 2019-09-19. Retrieved 2024-03-27.
- ^ a b c "Dazed100 — Devon Lee Carlson". Dazed. 2020-04-28. Retrieved 2024-03-26.
- ^ a b Okwodu, Janelle (2020-09-18). "Devon Lee Carlson's Work-From-Home Look Is All About It Girl Ease". Vogue. Retrieved 2024-03-26.
- ^ a b Satenstein, Liana (2022-09-12). "Devon Lee and Sydney Carlson's Viral Phone Cases Made Their Runway Debut at Sandy Liang". Vogue. Retrieved 2024-03-27.
- ^ "Lack of Color Collaborates With Devon Lee Carlson on the Perfect Hats for Summer". Grazia USA. 2021-07-14. Retrieved 2024-03-26.
- ^ "The 2013 Tumblr Girl Has Reentered The Chat—Here's Why The Aesthetic Is More Relevant Than Ever". ELLE. 2022-07-15. Retrieved 2024-03-26.
- ^ a b c Sidell, Misty White (2021-08-03). "Influencer Devon Lee Carlson Designs Collection for Marc Jacobs". WWD. Retrieved 2024-03-26.
- ^ Dazed (2020-05-01). "Devon Lee Carlson and Jesse Rutherford are 2020's couple". Dazed. Retrieved 2024-03-26.
- ^ "Rumour Has It, Billie Eilish Is Dating 31-Year-Old Jesse Rutherford & The Internet Is Divided". ELLE. 2022-11-01. Retrieved 2024-03-26.
- ^ Nevins, Jake (2024-02-21). "Devon Lee Carlson Wants to Dress Her Boyfriend in Burberry FW24". Interview Magazine. Retrieved 2024-03-26.
- ^ "Devon Lee Carlson Is Reportedly Dating Duke Nicholson & Alexa Play 'Happiness Is A Butterfly'". ELLE. 2022-10-17. Retrieved 2024-03-26.