Draft:Ali Ekeroma Cowley

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Ali Ekeroma-Cowley
Born1960s
New Zealand
NationalitySamoan
Occupation(s)Creative Director, Artist, Animator, Teacher

Ali Ekeroma Cowley is a creative director, animator, illustrator, artist and teacher of Samoan descent from the villages of Vaimoso and Vaigaga based in South Auckland, New Zealand.[1][2][3] He has 28+ years of experience within the animation industry.[3][4] Cowley is most known for his work on the award-winning New Zealand animated show Bro'Town.[4][5] Within animation Cowley has provided work for both international and local production companies. He has worked with Warner Bros. and Disney Television Animation as well as Firehorse Films Ltd and Tairawhiti Productions House.

In 2019 Cowley directed, wrote and animated in his short documentary Meet Munch Jr for Loading Docs. 2019 "Power Collection."[6][7][8] The film speaks to Cowley's unconditional love for his first-born son who is an aspiring puppeteer and neurodivergent on the autism spectrum.[6] Cowley and his family have been active members of the Pasifika Autism Support Group since 2009.[9][1]

The film won Best Short Documentary at the Top Shorts Film Festival 2019 and was selected for the Entr'2 Marches International Film Festival in Cannes, France in 2020.[3]

Early Life[edit]

Cowley was born in Auckland, New Zealand. Both of his parents are Samoan, from the villages of Vaimoso and Vaigaga on the island of Upolu, Samoa. His parents migrated individually to Auckland, New Zealand in the early 1960s. His mother worked as a maternity nurse at Middlemore Hospital and his father worked in construction. They had met, married and had started a family by the late 1960s.[1]

The family lived in Mangere, South Auckland where he grew up with his siblings. His parents were supportive of Cowley's artistic expression as a child. His interest in drawing began in when he was 5 years old his father showed him how to draw a cowboy with pen and paper. His keen interest in drawing developed into a talent for illustration.[1][10][11]

Biography[edit]

After graduating from Mangere College,[12] Cowley went to Auckland Technical Institute to do a Foundation Studies in Art and Design Certificate. After gaining his Art and Design Certificate Cowley did a year of O.E (Overseas Education) in Melbourne, Australia. He spent a year moonlighting as a podium hip hop dancer with his close friends at various Melbourne night clubs before his grooup of friends formed "You got it" an R&B dance review group as well as working on a chicken farm.[11] Cowley returned to New Zealand and went on the benefit seeking art jobs.[1][10]

In 1992 Cowley was a Body Double for Jimmy Smits on the television adaptation of Stephen King's novel The Tommyknockers. Cowley also worked as an extra on various projects as well as having small acting parts in between his art contracts. He also trained under Dayna Grant of New Zealand Stunt School. Cowley has also offered his stunt skills to a short film as well as a Netflix series.[13][10]

He would eventually sign up for the Taskforce Green initiative WINZ ran in the 1990s[1] Through this initiative Cowley painted murals for the Robertson Road beautification project. While painting a mural, a fellow artist noticed his natural talent for cartoon character design and illustration, he suggested he apply for an animation course.[11][1] Inspired by this, Cowley attended the Freelance Animation School Ltd (1994–1996) in Auckland, New Zealand. Graduating with a Diploma in 2D character animation & classical 2D animation.[13] During this time Cowley also teamed up with Johnny Sagala and joined his brother Dei Hamo's group named the Pacifikan Descendants (1993)[14][15] Their group consisting of three MC's, one DJ, two keyboard players and four dancers were an integral part of the 90s New Zealand Underground Hip Hop scene. The group was involved with Voodoo Rhyme Syndicate and Urban Pasifika Music at the time.[16][14]

As a freelance animator Cowley got his first animation jobs in his first year out of Freelance Animation School Ltd with Flux Animation as an Animator/Animation Assistant (1997).[13] His work included animation, layout and clean up. That same year Cowley was hired by Slightly Off-Beat Productions where he worked first as a storyboard revisionist on the DIC Entertainment Show, Madeline (1997), from there he became a 2D animator on the Warner Bros. show Static Shock as well as Bounty Hamster for Silver Fox Studios (1997 – 1998).[13] Cowley also worked as a freelance animator with Anim8 (1998 – 2004). During his time there he worked on Nelvana's, The Manly Bee and Disney Television's, Dave the Barbarian.[13]

In 2004 Cowley began his work with the critically acclaimed and award-winning New Zealand animated TV show Bro'Town created by the Naked Samoans and produced by Firehorse Films Ltd.[17] Bro'Town was a landmark moment for Samoan and Pasifika representation as well as visibility within New Zealand's mainstream media.[1] His journey started as an assistant animator (2004) under established Niuean animator Maka Makatoa.[1][4][10] As Assistant Animator his jobs included 2D character animation, storyboarding, layout and key clean-up.[13] Cowley became Assistant Animation Director on the show in 2005. From 2006 – 2008 Cowley became Animator Director, directing 6 episodes. The episodes include: "Touched by a Teacher" (2006) which won a New Zealand Screen Award, "A Chicken Roll at my Table" (2006), "Zeelander" (2006).[17][5][13]

In 2007 Cowley established Ali Ekeroma Cowley Illustration / Pop Islander Culture (2007 – Present) for his growing catalog of work as an artist and creative director.[13][18]

In 2008 Cowley, alongside several other animators, participated in a NZTE mentorship program facilitated by Radar Cartoons Ltd. Radar Cartoons Ltd is a consulting agency to US production companies wanting to buy original independent projects for animated television shows.[13] Cowley was able to share his ideas for television with Disney Television Animation, Porchlight Entertainment, Frederator and The Jim Henson Company.[13]

Cowley was creative director on the Play Kindly App (2018–2020), an app based on the PhD thesis of Samoan educator and academic Tafa Esther Cowley-Malcolm.[19] Cowley lent his creative direction to the project working in collaboration with Tafa Esther Cowley-Malcolm and Oscar Kightley to create an educational tool for their community.[20][21]

Cowley has supported many community projects over the years with his skill and experience. Lending his expertise to local community projects and national productions houses such as: Panuku Development (2016), Dayna Stunts (2018), Kingston productions (2020),[22] The Rebel Collective (2020), Tusitala Media Ltd (2021) and Tairawhiti Production House Ltd (2021.)[13] Cowley has had diverse roles within these projects from a freelancer animator to concept and storyboard artist to VFX animator to animation specialist. [13][23]

Cowley's teaching journey parallels his animation journey in that he has worked with both international and local institutions to teach the art of animation, concept art and traditional illustration.[13][10] In 2013 Cowley was invited to Santa Fe University of Arts and Design Artsfest as part of their summer workshops programme teaching Concept Art for Games. Being well received he was asked back to deliver the same summer workshop the following year.[13] That same year Cowley began working at the Media Design School tutoring Traditional Art for the Bachelor of Creative Technologies (2013).[24][25][26] He was in that role until 2022 when the Media Design School contracted Cowley to be their Māori and Pasifika Community Engagement Consultant. He is still in this role to the present day.[13]

In 2019 Cowley directed, wrote, animated and starred in his first short film documentary, Meet Munch Jr (2019), to much praise and acclaim.[25][6] The short documentary film features his first-born son, Nikau, who is an aspiring puppeteer that is also neurodivergent living with Aspergers Syndrome, a neurodevelopmental condition that is a part of the autism spectrum.[27] Being active members of The Pasifika Autism Support Group since 2009[28] Cowley and his wife Donna (Ngatiwai)[1] found a group of parents with a similar struggle of trying to raise neurodivergent children on the autism spectrum in a Pasifika context. Cowley took his opportunity with Loading Docs. to create a short film that can also be used as a resource for the Pasifika Autism support Group and the wider Pasifika community.[6][27] The short documentary was the winner of Best Short Documentary at the Top Shorts Film Festival 2019 as well as being accepted into Entr'2 Marches International Film Festival in Cannes, France in 2020.[3]

Cowley was a member of the Pacific Island Film and Television's Board of Advisors from 2016 – 2017.[13]

As an established artist Cowley has given back to his community by giving fundamental animation workshops with Maka Makatoa for Auckland's youth.[13] He also was Co-Curator and a speaker alongside other prominent Pasifika digital artists atOtara 4.0 – a series of talanoa sessions given by established Pasifika artists.[4] Cowley co-curated this event alongside Ikopeta Magele-Suamasi and Andrew Tui.[2][29][30][31] Cowley also curated an exhibition named Altered Egos that featured 5 other Polynesian digital artists with different digital art skill backgrounds.[13] The exhibition was a part of the Pop Culture Art Exhibition at Mangere Arts Centre for the Urbanesia Festival 2016. He exhibited his work here alongside his curated artists.[32][33][34][35]

Cowley is currently self-directed in writing, directing and animating an original animated short film.[2][13]

Work Catalogue[edit]

Filmography
Year Company Role Work
1997 Flux Animation[13] Animator / Animation assistant Animation, Layout, clean up
1997–1998 Slightly Off-Beat Productions 2D Animator Static Shock for Warner Bros. & Bounty Hamster for Silver Fox Studios[13]
1998–2004 Anim8 Animator Nelvana's The Manly Bee & Disney Television's: Dave the Barbarian [13]
2004 Firehorse Films Ltd Assistant Animator Bro'Town – 2D character animation, storyboarding, layout, key clean up[4][13]
2005 Firehorse Films Ltd Assistant Animation Director Bro'Town[13]
2006–2008 Firehorse Films Ltd Animation Director[13][17][4] Bro'Town episodes:

Zeelander

Touched by a Teacher

A Chicken Roll at my Table

In my Mothers Den

Go Ask Agnes

So You Think You Can Dance Near the Star?

Jul – Aug 2016 Panuku Developement Animation Specialist Matariki Star Child and Manta ray animation projected onto the Manukau Civic Building [13]
2018 Dayna Stunts Freelance Storyboard Artist Reigns of War – proof of concept[13]
2019 Loading Docs Power Collection Director & Writer Meet Munch Jr Short Film[6][7][8][25][27]
2018–2020 Ali Ekeroma Cowley Illustrations Creative Director Development for the Play Kindly App, funded research by Cure Kids[21]
Mar – May 2020 Kingston Productions Freelance Motion Graphics Titles Creating opening titles for web series based on Tongan folklore[13]
Jul – Sep 2020 The Rebel Film Collective Freelance Animator Creating main water animation, stylised titles for the opening titles and header titles throughout the film & animated sequences throughout the film as well as the TRFC animated logo[13]
Apr – May 2021 Tusitala Media Ltd Concept and Storyboard artist Character concept design & storyboarding[13]
Aug – Dec 2021 Tairafiti Production House Ltd VFX animator Developing & Integrating VFX elements to footage using Unread Engine, Blender & After Effects for the Manalagi Documentary[13]
2007 – Present Ali Ekeroma Cowley Illustrations / Pop Islander Culture Director Direction, Concepts, Illustrations, Storyboarding, Character Design, Animation[13][11]
Music
Year Name Genre Members
1993 Pacifikan Descendants[14][15][16] NZ Underground Hip-Hop Lead MC - Sani Sagala (Dei Hamo)

MC - Johnny Sagala

MC - Mark Aiava

DJ Fingaz - Jim Makai

DJ Tender C - Chris Halavaka

Keyboard - Bernie

Keyboard - Chirs

Dancer - Enasi Tokelau

Dancer - Fatu Sua

Dancer - William Boaza

Dancer - Ali Ekeroma-Cowley

Manager - Andy Vann

Arts Tutoring
Year Subject Institution Work
Jan – Apr 2004 Animation Production South Seas Film and Television School[13] Animation Production course facilitator, foundation year
July 2013 Artfest13: Concept Art for Games Santa Fe University of Art and Design [13] Concept Art for Games Summer workshop
July 2014 Artfest14: Concept Art for Games Santa Fe University of Art and Design[13] Concept Art for Games Summer workshop
2013–2022 Traditional Art Media Design School [24] Traditional Art Tutor for the Bachelor of Creative Technologies Course
2022 – Present Day Maori and Pasifika Community Engagement Media Design School[24][26] Contracted by the Media Design School to be their Maori and Pasifika Community Engagement Consultant
Exhibitions
Year Event Work
2016 Urbanesia Festival – Pop Culture Art Exhibition, Mangere Town Centre[33][35][32] "Altered Egos" group showing as part of the Pop Culture Art Exhibition in Mangere Arts Centre for the 2016 Urbanesia Festival
2019 Melborne IndigiCon[13] Exhibitor at IndigiCon 2019 which was the 1st Indigenous Comic Book Convention in Melborne
Boards & Advisory Groups
Year Role Association Name
2016–2017 Board of Advisors Member[13] Pacific Island Film and Television
2009 – Present Day Parent Liasion[9][28] Pasifika Autism Support Group
Curator
Year Event Work
Aug – Dec 2016 Pop Culture Art Exhibtition at Mangere Arts Centre for the 2016 Urbanesia Festival[33] "The Exhibition named ‘Altered Egos’ was a unique look into the Pop Culture phenomenon that is very common with our Pasifika Community through movies, games, e-learning, graphic novels and comic books. The Artwork exhibtied the different styles, mentioned above, from 5 Polynesian Artists and reflects their Urban Polynesian flare." – Ali Ekeroma Cowley
2022 Otara 4.0[2][29][30][31] Talanoa session given by prominent Pasifika digital artists. Co-curated alongside Ikopeta Magele-Suamasi and Andrew Tui. Cowley was also a talanoa speaker.

References[edit]

  1. ^ a b c d e f g h i j "HUMANS OF THE ISLANDS – ALI COWLEY — thecoconet.tv – The world's largest hub of Pacific Island content.uu". www.thecoconet.tv. Retrieved 9 July 2023.
  2. ^ a b c d "Ōtara 4.0 – Māori & Pasifika Creative Tech Speaker Series – Techweek". 2022.techweek.co.nz. Retrieved 12 July 2023.
  3. ^ a b c d "Ali Cowley". FilmFreeway. Retrieved 12 July 2023.
  4. ^ a b c d e f Bhatia, Ripu (18 May 2022). "Bro'Town animator encourages Māori and Pasifika into the creative tech industry". Stuff. Retrieved 12 July 2023.
  5. ^ a b "Ali Cowley | Animation Department, Director, Art Department". IMDb. Retrieved 12 July 2023.
  6. ^ a b c d e Docs, Loading. "Meet Munch Jr". Loading Docs. Retrieved 12 July 2023.
  7. ^ a b "Meet Munch Jr". Meet Munch Jr. Retrieved 12 July 2023.
  8. ^ a b Screen, NZ On. "Loading Docs 2019 – Meet Munch Jr | Web | NZ On Screen". www.nzonscreen.com. Retrieved 12 July 2023.
  9. ^ a b Pasifika Autism Support Group, retrieved 12 July 2023
  10. ^ a b c d e Tui, Andrew (9 August 2021). "Ali Cowley: BAM! Creativity as a Superpower". Career Coffee Chats. Retrieved 12 July 2023.
  11. ^ a b c d "ALI COWLEY – Animator, Illustrator & Director | Samoan-Kiwi Ali Cowley is an animator who used his first documentary he focuses on his teenage son Nikau's desire to turn his drawings of character... | By 531 | Facebook". www.facebook.com. Retrieved 12 July 2023.
  12. ^ "Mangere College Alumni | Grateful to Ali Cowley for taking the time to talk to some of our Mangere College students about his journey as an artist and for inspiring them to se..." www.facebook.com. Retrieved 12 July 2023.
  13. ^ a b c d e f g h i j k l m n o p q r s t u v w x y z aa ab ac ad ae af ag ah ai aj ak "Ali Ekeroma Cowley Linkdin". Retrieved 12 July 2023.
  14. ^ a b c Mclennan, Peter (2010-04-19). "Dub dot dash: Video - Pacifican Descendants". Dub dot dash. Retrieved 2024-01-18.
  15. ^ a b "PROUD: AN URBAN-PACIFIC STREETSOUL COMPILATION TO BE REISSUED ON VINYL". Flying Nun. 2023-04-28. Retrieved 2024-01-18.
  16. ^ a b "Proud: An Urban-Pacific Streetsoul Compilation", Wikipedia, 2023-05-26, retrieved 2024-01-18
  17. ^ a b c Bro'Town (TV Series 2004–2009) – IMDb, retrieved 12 July 2023
  18. ^ "Ali Cowley Illustrations aka "Pop Island Culture"". www.facebook.com. Retrieved 12 July 2023.
  19. ^ Wellington, Victoria University of (26 November 2015). "Thesis turns into fun new app | News | Victoria University of Wellington". www.wgtn.ac.nz. Retrieved 12 July 2023.
  20. ^ "Facing up to challenges with an app-solutely great resource | Pasefika Proud". www.pasefikaproud.co.nz. Retrieved 12 July 2023.
  21. ^ a b Tayler, Michael (16 December 2015). "Play kindly app". Le Va. Retrieved 12 July 2023.
  22. ^ "Super proud of Ali Cowley and... – Kingston Productions NZ". www.facebook.com. Retrieved 12 July 2023.
  23. ^ "Paving the Digital Path for Māori and Pasifika Talent – Techweek". 2021.techweek.co.nz. Retrieved 12 July 2023.
  24. ^ a b c Phillips, Nicole Arnett (5 July 2020). "By Day By Night, Ali Cowley – Media Design School". Design Assembly. Retrieved 12 July 2023.
  25. ^ a b c Meet Game Art Lecturer Ali Cowley and his son Nikau | One Torrens Summit 2020, retrieved 12 July 2023
  26. ^ a b "Media Design School Animation Film Festival | Te Oro". teoro.org.nz. Retrieved 12 July 2023.
  27. ^ a b c "Loading Docs: Meet Munch Jr". RNZ. 14 September 2019. Retrieved 12 July 2023.
  28. ^ a b "Pasifika Autism Support Group". Pasifika Autism Support Group. Retrieved 12 July 2023.
  29. ^ a b "Ōtara 4.0 – Māori and Pasifika Creative Tech Speaker Series". FintechNZ. Retrieved 12 July 2023.
  30. ^ a b "INFINITY: Exploring NFTs and Beyond – Depot". depot.org.nz. Retrieved 12 July 2023.
  31. ^ a b Lowcher, Jess (2022-06-12). "Ōtara 4.0: a Māori and Pasifika Creative Tech Speaker Series by Media Design School". Design Assembly. Retrieved 2024-01-18.
  32. ^ a b "what's on". Māngere-Ōtāhuhu Arts. Retrieved 12 July 2023.
  33. ^ a b c "Altered Egos Exhibition — thecoconet.tv – The world's largest hub of Pacific Island content.uu". www.thecoconet.tv. Retrieved 12 July 2023.
  34. ^ Ford, Emily (12 December 2016). "Polynesian artists showcase work at Mangere Arts Centre". Stuff. Retrieved 12 July 2023.
  35. ^ a b Kinnaird, Adrian (12 November 2016). "From Earth's End – a New Zealand Comics Blog: EVENT: Altered Egos Exhibition". From Earth's End – a New Zealand Comics Blog. Retrieved 12 July 2023.