Gladys Tamez

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Gladys Tamez
Gladys Tamez
Born
McAllen, Texas
NationalityMexican, American
OccupationMilliner
OrganizationCouncil of Fashion Designers of America
Known forFashion design
Notable workLady Gaga's Joanne hat, Taylor Swift's "22" fedora
Websitegladystamez.com
Lady Gaga in a custom Gladys Tamez Millinery bedazzled hat

Gladys Tamez (born in McAllen, Texas) is a Mexican-American haute couture milliner or hat designer. She founded her eponymously named Gladys Tamez Millinery or "GTM" in Los Angeles in 2012.[1] Tamez is listed in Forbes magazine in 2015 as one of the most creative Mexicans in the world.[2] Her sculptural hats have graced the covers of Assouline, and she is a member of the Council of Fashion Designers of America.[3]

Early life[edit]

Born in McAllen, Texas, Tamez was raised inside of Reynosa, Tamaulipas, Mexico, and Monterrey, Mexico, in a family of Taurina bullfighters. Her mother, Elizabeth Tamez, owned a local bookstore called Tivoli, and at 10, she was reading Vogue. Tamez attended art school in Florence, Italy, where her initial designs were created. While traveling in Vitoria-Gasteiz, Spain, Tamez discovered a small hat shop run by four generations of milliners that inspired her to focus on hat design.[4]

Hat design inspiration[edit]

Her creations are inspired by a range of sources from the Studio 54 era in New York City with Bianca Jagger and Cher, the architecture of John Lautner, and Mexican film stars Dolores del Río and María Félix.[5] In an interview with Purple, she states, "Everything is handmade. I don't have machines to make four or five at once. I still make them with woodblocks. Handmade is an old tradition that I want to keep alive."[6] Regarding her creations, Tamez told Flaunt Magazine, “You wonder who's going to wear it. It's the fantasy of imagining the life it will have. I always say, pick the hat that goes with you and not with your clothing. You wear the hat, the hat doesn't wear you.”[7] ¡Hola! named her in the list of the Top 100 Latina Powerhouse creatives.[8]

Career[edit]

Custom hats[edit]

Lady Gaga Joanne Hat[edit]

Tamez is best known for her work with Lady Gaga, for whom she created the famous Joanne pink hat for the Joanne World Tour.[9][10][11] Gaga personally called Tamez hours before the launch of her fifth studio album to share the news that Tamez's design made the album cover. Gaga also wore GTM's "Lady Bianca" and "Lady Marianne" hats, inspired by Bianca Jagger and English singer Marianne Faithfull.[12] Tamez also spoke to Vogue about how she designed a "Gypsy Rose Lee meets Bob Mackie" Swarovski crystal hat worth one million dollars for Gaga's performance on the Victoria's Secret Fashion Show.[13] Gaga wore Tamez's designs for performances on Saturday Night Live (accompanied by Mark Ronson, BloodPop, and Hillary Lindsey, and hosted by Tom Hanks), The Late Late Show with James Corden, The X Factor UK, Alan Carr's Happy Hour, SMAP×SMAP, and Royal Variety Performance.[14][15][16]

Taylor Swift "22" Fedora Hat[edit]

Tamez designed the fedora worn by Taylor Swift during the song "22" in The Eras Tour.[17] Swift gives out the hat to a fan every night of her tour.[18] Tamez shared with Access Hollywood that Swifties send her letters about how much they love Swift's hat.[19][20][21]

Taylor Swift in her custom Gladys Tamez "22" fedora

Beyoncé "Houston" Hat[edit]

Beyoncé wore Tamez's "Houston" design in Country music singles "16 Carriages" and "Texas Hold 'Em" released following her Verizon commercial announcement during Super Bowl LVIII.[22] Beyoncé also used Tamez's hat designs for her Super Bowl XLVII halftime show.[23]

Celebrity hats[edit]

Kendall Jenner has a GTM hat named and designed for her called the "Kenny", which has become a cult favorite.[24] Notable rapper Future was deemed "Lord of the Brim" on the cover of GQ for his wide array of GTM hats, which he also used in his "Stick Talk" music video and throughout his album DS2.[25][26] Katy Perry wore a bespoke GTM pillbox hat when meeting Pope Francis at the Vatican with her husband Orlando Bloom.[27] Pop star Dua Lipa featured Tamez's cowboy hats prominently in her "Love Again" music video.[28] Becky G performed with Peso Pluma at Coachella in a bespoke cowboy hat in 2023.[29] Sia uses GTM hats as a signature over her iconic split blonde and black wigs for performances.[30] Anahí from RBD wore a custom sparkly pink cowboy from the group's sold-out tour for her iconic "Sálvame" song.[31] Shakira wore Tamez's custom designs in her music video for "El Jefe" with Fuerza Regida.[32]

Gladys Tamez Millinery's flagship bespoke atelier is located in Downtown Los Angeles in the Arts District, where Kendall Jenner and Gigi Hadid are known to frequent.[33][34]

Notable clients[edit]

Tamez is also associated with celebrities including Madonna, Shakira, Johnny Depp, Jay-Z, David Bowie, Kim Kardashian, Alicia Keys, Cher, Janet Jackson, Salma Hayek, Jennifer Lopez, Cindy Crawford, Travis Barker, Jane Fonda, Demi Lovato, Future, Lil Nas X, Ariana Grande, Sia, Kylie Jenner, Kourtney Kardashian, Khloé Kardashian, Erin Wasson, Kate Upton, DeAndre Jordan, Joe Perry, Neil Young, Beck, Emily Ratajkowski, Nicole Trunfio, Queen Latifah, Neil Young, Hailey Bieber, Nathalie Kelley, LeBron James, Vanessa Hudgens, Kelly Wearstler, Blue Ivy Carter, Rosalía, Maluma, Ringo Starr, Beck, Megan Thee Stallion, and Cardi B.[35][36][37][38][39][40][41][42][43]

Lady Gaga in her signature rose Gladys Tamez Joanne hat
Lady Gaga in a custom "Lady Bianca" hat by Gladys Tamez
Lady Gaga in a "Lady Marianne" hat Gladys Tamez design
Lady Gaga on her Joanne World Tour wearing a Gladys Tamez design

Personal life[edit]

Tamez resides in Los Angeles.

References[edit]

  1. ^ Troeller, Melissa (2021-03-19). "Meet Gladys Tamez". sblifeandstyle. Retrieved 2022-03-11.
  2. ^ "Los 50 mexicanos más creativos en el mundo" [The 50 most creative Mexicans in the world]. Forbes Mexico (in Mexican Spanish). 2015-12-18. Retrieved 2023-12-08.
  3. ^ "Gladys Tamez". CFDA. Retrieved 2022-03-10.
  4. ^ Zelevansky, Nora (2015-04-28). "Hats Off to Modern Milliners". T Magazine. Retrieved 2022-03-11.
  5. ^ Nelson, Steffie (2022-09-26). "Lady Gaga's Favorite Hatmaker". Alta Online. Retrieved 2023-04-14.
  6. ^ "Tamez gladys - purple MAGAZINE". Purple (in French). Retrieved 2023-04-14.
  7. ^ "GLADYS TAMEZ | It's Said the Top of Your Head Is Where Fantasy Is Exhausted and Obtained". flaunt.com. Retrieved 2023-06-04.
  8. ^ "Gladys Tamez". HOLA. 2022-10-05. Retrieved 2023-04-14.
  9. ^ "Lady Gaga's Million-Dollar Hat Designer on the Victoria's Secret Fashion Show Topper Everyone Is Talking About". Vogue. 2016-12-05. Retrieved 2022-03-10.
  10. ^ McKenzie, Lesley (2021-09-30). "From Lady Gaga to Lil Nas X, Celebs Tip Their Hats to Milliner Gladys Tamez". Variety. Retrieved 2022-03-10.
  11. ^ "Lady Gaga Wore a $1 Million Hat to the Victoria's Secret Fashion Show". Teen Vogue. 2016-12-02. Retrieved 2022-03-10.
  12. ^ Saunders, Nicole (2017-09-27). "Lady Gaga's 'Joanne' Hat Has a Story to Tell". Billboard. Retrieved 2023-08-10.
  13. ^ "Lady Gaga's Million-Dollar Hat Designer on the Victoria's Secret Fashion Show Topper Everyone Is Talking About". Vogue. 2016-12-05. Retrieved 2023-08-10.
  14. ^ "Saturday Night Live: Watch Lady Gaga Slay "A-Yo" and "Million Reasons"". Vanity Fair. 2016-10-23. Retrieved 2023-08-25.
  15. ^ "Watch Lady Gaga Perform "A-Yo," "Million Reasons" on "SNL"". Pitchfork. 2016-10-23. Retrieved 2023-08-25.
  16. ^ October 23, Joey Nolfi Updated; EDT, 2016 at 03:40 PM. "Watch Lady Gaga Rock Through 'A-YO,' 'Million Reasons' on 'SNL'". EW.com. Retrieved 2023-08-25.{{cite web}}: CS1 maint: numeric names: authors list (link)
  17. ^ "Taylor Swift Kicks Off Eras Tour with Career-Spanning 44-Song Setlist". People. Retrieved 2023-04-04.
  18. ^ "Meet the LA designer behind Taylor Swift's '22' hat that's changing lives: 'It's been beautiful'". ABC7 Los Angeles. 2023-08-05. Retrieved 2023-08-06.
  19. ^ Access (2023-08-09), Taylor Swift's '22' Hatmaker Gladys Tamez Shares Behind-The-Scenes Look At Making Of Iconic Fedora | Access, retrieved 2023-08-10
  20. ^ Chuck Schilken (2023-08-04). "A perfect night? Kobe Bryant's daughter gets Taylor Swift's '22' hat during L.A. concert". Los Angeles Times. Retrieved 2023-08-10.
  21. ^ Blistein, Jon (2023-08-04). "Taylor Swift Gave Kobe and Vanessa Bryant's Daughter Her 'Red'-Era Fedora". Rolling Stone. Retrieved 2023-08-10.
  22. ^ "Houston". Gladys Tamez Millinery. Retrieved 2024-02-14.
  23. ^ "Lady Gaga's Joanne Hats: Meet the Designer, Gladys Tamez". Peoplemag. Retrieved 2023-06-04.
  24. ^ "Kendall Jenner channels early 00s popstar with her seriously nostalgic summer accessory". HELLO!. 2022-07-26. Retrieved 2023-06-04.
  25. ^ "Proof That Future is the Best Accessorized Man in the World Right Now". GQ. 2016-04-18. Retrieved 2023-08-07.
  26. ^ "gladys tamez millinery — Fashion". fashionado. 2016-07-09. Retrieved 2023-08-07.
  27. ^ "Katy Perry and Orlando Bloom Reunite with a Couples Style Moment in Rome". Vogue. 2018-05-01. Retrieved 2023-06-04.
  28. ^ "Every Fashion Detail You Missed in Dua Lipa's 'Love Again' Music Video". Grazia USA. 2021-06-04. Retrieved 2023-06-04.
  29. ^ Ayoud, Amina (2023-04-15). "Becky G Goes Western for Coachella 2023 Performance in Rhinestoned Bra, Cowboy Hat & Nike Air Force 1 Sneakers". Footwear News. Retrieved 2023-05-10.
  30. ^ "Sia Reveals the Unexpected Reason Behind Her Wigs". Glamour. 2016-02-17. Retrieved 2023-08-07.
  31. ^ Sánchez, Anna Brenda (2023-08-29). "Taylor Swift y Anahí usaron la misma marca mexicana de sombreros". Marie Claire México (in Spanish). Retrieved 2023-09-12.
  32. ^ Mier, Tomás (2023-09-21). "Shakira Enters Her Corrido Era With the Help of Fuerza Régida on 'El Jefe'". Rolling Stone. Retrieved 2023-10-19.
  33. ^ "Here's What It's Like To Make Couture Hats For Lady Gaga". Bravo TV Official Site. 2017-02-01. Retrieved 2023-04-14.
  34. ^ "Kendall Jenner & Gigi Hadid's appointment at Gladys Tamez Millinery — Fashion". fashionado. 2016-06-10. Retrieved 2023-08-07.
  35. ^ "Katy Perry and Orlando Bloom Reunite with a Couples Style Moment in Rome". Vogue. 2018-05-01. Retrieved 2022-03-11.
  36. ^ "61 Latino-owned small businesses in L.A. to celebrate all year round". Los Angeles Times. 2021-09-09. Retrieved 2022-03-10.
  37. ^ Elgart, Olivia (2022-02-24). "Kendall Jenner Shows Off Incredibly Toned Abs In Sexy Cutout Swimsuit For Cover Of 'i-D'". Hollywood Life. Retrieved 2022-03-10.
  38. ^ "Nobody Had More Fun at Paris Fashion Week Than Cardi B". Vogue. 2021-10-04. Retrieved 2022-03-11.
  39. ^ Wasilak, Sarah (2021-08-23). "Demi Lovato's "Melon Cake" Video Is a Burst of Energy and Colorful Designer Looks to Match". POPSUGAR Fashion. Retrieved 2022-03-11.
  40. ^ Vingan, Alyssa (8 September 2021). "Travis Barker Is The Pop-Punk Patriarch Of SoCal". Nylon. Retrieved 2022-03-11.
  41. ^ "Ariana Grande's Winning The Voice Style Includes a Vintage Score". Vogue. 2021-10-20. Retrieved 2022-03-11.
  42. ^ ElHorizonte. "Gladys Tamez orgullo mexicano". elhorizonte (in Mexican Spanish). Retrieved 2022-03-11.
  43. ^ "Mexican Hat Maker Designs Iconic Hats for Celebrities". La Prensa. 2018-04-19. Retrieved 2023-06-04.

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