Holiday Inn Express

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This article is about the express hotel chain. For the sister full service IHG chain, see Holiday Inn. For the film, see Holiday Inn (film).

Holiday Inn Express
Company typeSubsidiary
IndustryHotels
Founded1990; 34 years ago (1990)
Number of locations
2,826 (2019)
Area served
Worldwide
OwnerIHG Hotels & Resorts
ParentHoliday Inn
Websitewww.hiexpress.com

Holiday Inn Express is an American-based mid-priced hotel chain within the IHG Hotels & Resorts family of brands. Originally founded as an "express" hotel, their focus is on offering limited services at a reasonable price. Standard amenities lean toward the convenient and practical which cater to business travelers and short-term stays. As of September 2019, there are 2,826 Holiday Inn Express hotels featuring over 292,000 rooms worldwide.[1] The chain's concept was intended to target the "upper economy" market segment.[2][3][4][5]

In Europe, the hotels were known as Express by Holiday Inn,[6] but this variation was phased out during a rebranding which was announced in 2006.

History[edit]

Holiday Inn Express in Onalaska
Holiday Inn Express in London

Holiday Inn Express was founded in 1990 under the ownership of Bass.[7] Plans at the time called for 250 locations to be open by 1995.[8] The first three hotels under the Holiday Inn Express name all opened in 1990. These were located in Nashville, Tennessee; Abilene, Texas; and Poughkeepsie, New York. All three were converted from existing Holiday Inn properties.[9]

In 1996, the brand's first European location opened in Scotland.[8]

Starting in 1998, Holiday Inn Express started an ad campaign that featured ordinary people achieving superior feats, such as averting a nuclear disaster or performing like rock stars. When questioned on whether or not they are professionals, they would attribute their skills to their stay there with the reply: "No, but I did stay at a Holiday Inn Express last night!" The commercials originally ended with the tag line "It won't make you smarter. But you'll feel smarter." which was changed to "Stay smart, Stay at Holiday Inn Express." in 2000. The ads were created by Fallon Minneapolis, a unit of the French Publicis Group.[7] These ads have received positive reviews, and have been so successful they have crossed over into popular culture, having been featured in late night comedian jokes and political cartoons.[10] The ad campaign continued to air until 2009. It was revived in 2014 with new ads featuring comedian Jim Gaffigan.[11] In 2015, ads featuring comedian Rob Riggle were produced.[12]

Properties[edit]

Typical Holiday Inn Express hotels are built from corporate architectural prototypes, and tend to consist of 60–80 rooms, with a mix of suites and standard rooms in North American properties. Because the chain has been undergoing tremendous growth, the majority of Holiday Inn Express hotels are brand new or newly renovated.[13][14][15]

The original Holiday Inn Express properties were no-frills hotels with rooms comparable in quality to those of an upscale hotel, but there would be no room service, swimming pool, restaurant, bar, health club, meeting facilities or other on-site amenities, offering only continental breakfast and an exercise room. Newer Holiday Inn Express locations feature most amenities from the higher-end Holiday Inn brand, such as a restaurant and bar, conference rooms, and even a full fitness center with a swimming pool. A major differentiation is location, with Express properties typically found in suburbs and along freeways, while the upmarket Holiday Inns have been placed in urban areas (including downtown) and often near tourist attractions. Some Holiday Inn Express properties, such as Holiday Inn Express Banjara Hills, Hyderabad, India, offer 24-hour room service as well.[citation needed]

Accommodations[edit]

2003-2010[edit]

Americas Europe,
Middle East,
& Africa		 Asia-Pacific Total
2003[16] Properties 1,321 132 2 1,455
Rooms 106,796 13,270 232 120,298
2004[17] Properties 1,357 153 2 1,512
Rooms 109,882 15,921 232 126,035
2005[18] Properties 1,425 161 4 1,590
Rooms 115,810 16,971 773 133,554
2006[19] Properties 1,506 172 8 1,686
Rooms 123,718 18,109 1,755 143,582
2007[20] Properties 1,615 182 11 1,808
Rooms 134,551 19,380 2,600 156,531
2008[21] Properties 1,722 186 24 1,932
Rooms 146,024 21,564 6,206 173,794
2009[22] Properties 1,846 197 26 2,069
Rooms 158,284 23,259 6,464 188,007
2010[23] Properties 1,847 198 30 2,075
Rooms 159,867 23,706 7,655 191,228

2011-2017[edit]

Americas Europe Asia,
Middle East,
& Africa		 Greater China Total
2011[24] Properties 1,874 198 8 34 2,114
Rooms 162,935 23,181 1,857 8,693 196,666
2012[25] Properties 1,931 212 12 37 2,192
Rooms 168,398 24,903 2,877 9,453 205,631
2013[26] Properties 1,985 215 16 42 2,258
Rooms 174,431 25,371 3,500 11,295 214,597
2014[27] Properties 2,060 226 24 55 2,365
Rooms 182,601 27,138 5,295 14,076 229,110
2015[28] Properties 2,106 228 27 64 2,425
Rooms 186,972 27,525 5,886 16,023 236,406
2016[29] Properties 2,154 234 34 75 2,497
Rooms 192,371 28,578 7,583 18,477 247,009
2017[30] Properties 2,217 244 38 101 2,600
Rooms 199,410 30,508 8,667 23,813 262,398

From 2018[edit]

Americas Europe,
Middle East,
Asia,
& Africa		 Greater China Total
2018[31] Properties 2,289 304 133 2,726
Rooms 206,620 43,732 29,164 279,516
2019[32] Properties 2,368 324 183 2,875
Rooms 214,993 46,454 37,787 299,234
2020[33] Properties 2,425 329 212 2,966
Rooms 220,342 47,356 41,789 309,487
2021[34] Properties 2,436 333 247 3,016
Rooms 221,727 48,548 47,054 317,329
2022[35] Properties 2,472 341 278 3,091
Rooms 225,084 49,875 51,943 326,902
2023[36] Properties 2,509 349 313 3,171
Rooms 228,753 51,488 56,076 336,317

References[edit]

  1. ^ "Holiday Inn Express". development.ihg.com. Retrieved 10 November 2019.
  2. ^ "Our History". InterContinental Hotels Group. 8 June 2010. Retrieved 10 February 2011.
  3. ^ Wade, Betsy (16 December 1990). "On the Road, Sleeping for Less". The New York Times.
  4. ^ "You get what you pay for in economy motels". The News and Courier/Evening Post, Charleston, SC. 11 November 1990.
  5. ^ "Holiday Inn enters new market area". Daily News, Bowling Green, Kentucky. 8 October 1990.
  6. ^ "InterContinental's UK arm boosted by business travel upturn". Scotsman. Johnston Publishing Ltd. 27 May 2005. Retrieved 14 December 2011.
  7. ^ a b StreetJournal, Motoko RichStaff Reporter of The Wall (24 July 2000). "Holiday Inn Express Aims to Hone Image With Nontraditional New Ad Campaign". Wall Street Journal. Retrieved 1 May 2021.
  8. ^ a b "Holiday Inn Express factsheet" (PDF). InterContinental. Retrieved 8 May 2015.
  9. ^ "Holiday Inn unveils plans to strengthen lodging chain". The Commercial Appeal. 5 October 1990. pp. B3. Retrieved 14 January 2023.
  10. ^ Howard, Theresa (16 July 2001). "Slogan's buzz fuels hotel's biz". USA Today. Retrieved 13 June 2012.
  11. ^ Levere, Jane L. (3 September 2014). "Holiday Inn Express Tries Funny to Sell Free Breakfast". The New York Times. Retrieved 1 May 2021.
  12. ^ "Holiday Inn Express® Brand Hires Actor/Comedian Rob Riggle as Creative Director and Breakfast Excellence Honcho". InterContinental Hotels Group PLC. Retrieved 1 May 2021.
  13. ^ "Hotel owner adds 2 properties from defunct chain". The Daytona Beach News-Journal. 10 August 2010. Archived from the original on 25 January 2011. Retrieved 11 February 2011.
  14. ^ "New owner seeks to return hotel to prominence". The Daytona Beach News-Journal. 24 January 2011. Archived from the original on 21 February 2011. Retrieved 11 February 2011.
  15. ^ "Holiday Inn tweaks its brand to lure guests". Orlando Sentinel. 26 September 2010.
  16. ^ "IHG Annual Report and Financial Statements 2003" (PDF). www.annualreports.com.
  17. ^ "IHG Annual Report and Financial Statements 2004" (PDF). www.annualreports.com.
  18. ^ "IHG Annual Report and Financial Statements 2005" (PDF). www.annualreports.com.
  19. ^ "IHG Annual Report and Financial Statements 2006" (PDF). www.annualreports.com.
  20. ^ "IHG Annual Report and Financial Statements 2007" (PDF). www.annualreports.com.
  21. ^ "IHG Annual Report and Financial Statements 2008" (PDF). www.annualreports.com.
  22. ^ "IHG Annual Report and Financial Statements 2009" (PDF). www.annualreports.com.
  23. ^ "IHG Annual Report and Financial Statements 2010" (PDF). www.annualreports.com.
  24. ^ "IHG Annual Report and Financial Statements 2011" (PDF). www.annualreports.com.
  25. ^ "IHG Annual Report and Financial Statements 2012" (PDF). www.annualreports.com.
  26. ^ "IHG Annual Report and Financial Statements 2013" (PDF). www.annualreports.com.
  27. ^ "IHG Annual Report and Financial Statements 2014" (PDF). www.annualreports.com.
  28. ^ "IHG Annual Report and Financial Statements 2015" (PDF). www.annualreports.com.
  29. ^ "IHG Annual Report and Financial Statements 2016" (PDF). www.annualreports.com.
  30. ^ "IHG Annual Report and Financial Statements 2017" (PDF). www.annualreports.com.
  31. ^ "IHG Annual Report and Financial Statements 2018" (PDF). www.annualreports.com.
  32. ^ "IHG Annual Report and Financial Statements 2019" (PDF). www.annualreports.com.
  33. ^ "IHG Annual Report and Financial Statements 2020" (PDF). www.annualreports.com.
  34. ^ "IHG Annual Report and Financial Statements 2021" (PDF). www.annualreports.com.
  35. ^ "IHG Annual Report and Financial Statements 2022" (PDF). www.annualreports.com.
  36. ^ "IHG Annual Report and Financial Statements 2023" (PDF). www.ihgplc.com.

External links[edit]

Media related to Holiday Inn Express at Wikimedia Commons

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