Jessica Senra

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Jessica Senra
Born (1983-06-12) June 12, 1983 (age 40)
Salvador, Bahia, Brazil
NationalityBrazilian
Occupation(s)Journalist and TV host

Jessica Bouzas Senra de Souza, best known as Jessica Senra (born June 12, 1983), is a Brazilian journalist and TV host. Since May 7, 2018, she has been the anchor and executive editor of Bahia Meio Dia, the highest-rating noon newscast in Salvador, which airs on TV Bahia, a television station owned by Rede Bahia and affiliated to TV Globo in the capital of Bahia.

Biography[edit]

Born on June 12, 1983, in Salvador, capital of Bahia,[1] Senra began her studies at Colégio Antônio Vieira, obtaining a partial scholarship with the support of her grandmother, who worked at the institution.[2] At the age of 13, she began acting as a model.[3] In 2000, she used her Exame Nacional do Ensino Médio score to join the Faculdade de Tecnologia e Ciências, where she began studying journalism.[4]

In 2007, a year after graduating in journalism, she went on exchange to Orlando, in the United States, where she worked as a receptionist at a restaurant to support herself, while practicing English.[5] After six months, she went to Barcelona, Spain, where she lived with her mother and completed a master's degree in journalism at the University of Barcelona.[6] She returned to Salvador in 2010.[4]

On September 17, 2016, Senra married businessman Cyro Freitas.[7] The marriage ended on September 24, 2018,[8] and a month later, Jessica began dating lawyer Daniel Keller.[9] The relationship continued until October 2021,[10] and almost a year later, on September 4, 2022, Jessica announced the beginning of her relationship with businessman Yuri Smarcevscki, owner of the Saveiro and Yacht Club da Bahia restaurants in the capital of Bahia.[11]

In 2017, Jessica began making jewelry as a hobby.[12] Her work in goldsmithing gained national attention during her participation in the 50 years of Jornal Nacional project in September 2019, when she presented the anchors of Jornal Nacional, Renata Vasconcellos and William Bonner, with exclusive themed jewelry for the television news program's 50th anniversary.[13]

On December 6, 2019, the Federal University of Bahia released the list of those approved for the postgraduate program in Interdisciplinary Studies on Women, Gender and Feminism, which included Jessica Senra's approval.[14] She was ranked fifth among the candidates, having started her master's degree the following year.[15] In September 2021, Jessica signed up for the Bahia Karate Championship.[16] At the end of the championship, on October 30, she was runner-up.[17]

On April 11, 2024, Senra received from the Salvador City Council the Maria Quitéria Commendation, that recognizes the services provided by her to the community of Bahia.[18] The honor was granted to the presenter in a solemn session at the Cosme de Farias Plenary, with the presence of her family and her colleagues from TV Bahia.[19]

Career[edit]

Jessica began working in journalism on February 8, 2003, when she joined an internship at Rádio Metrópole in Salvador after being invited to a test by the station's owner, Mário Kértesz.[20] She began her career on the radio participating in the programs Jornal do Meio Dia and Jornal da Cidade 2ª Edição, both presented by Mário. Afterwards, she took over ownership of a classifieds newsletter.[4] After four months at the station, she created and presented the music program Punkada Rock, shown on Saturday afternoons.[21]

Jessica's performance at Rádio Metrópole began to take breaks in 2007, when she went to live abroad.[2] Upon returning, in 2010, she officially left the station and was invited to a test at Band Bahia, when she was hired to present Jornal da Bahia, the station's new morning newscast launched as part of Band's national standard for on-time local television journalism, in addition to act as a reporter.[4] In the same year, in October, Senra left Band Bahia and returned to Rádio Metrópole as editor-in-chief of Portal da Metrópole, the station's news website.[22]

In May 2011, she left Rádio Metrópole and was hired by TV Record Bahia, continuing with reporting, but covering presenter Carolina Lima's vacation at Bahia Record.[4] In September, after Daniela Prata left the station, she officially took over Bahia no Ar.[23] On December 13, 2012, she was awarded by the Bahia Advertising Market Association as the best press professional of the year.[24]

On April 28, 2014, presented by Senra, Bahia no Ar reached the audience leadership for the first time in the Brazilian Institute of Public Opinion and Statistics measurement, in comparison with Bom Dia Brasil and Mais Você, from TV Globo.[25] On June 29, Senra joined the fixed rotation of presenters for the Saturday edition of the national news program Fala Brasil, on Rede Record.[26] Between 2015 and 2017, comparing national programs in its time slot, Bahia no Ar managed to consolidate itself in the audience leadership.[27]

On March 12, 2018, Jessica Senra left RecordTV Itapoan and signed a contract with TV Bahia, affiliated with TV Globo.[28] Her hiring was part of the beginning of a reformulation of the broadcaster's journalism, aiming to increase the audience and reposition the format of Bahia Meio Dia, which would now be presented by her.[29] Her debut in the newscast presentation was officially announced on April 20.[30]

Jessica debuted on TV Bahia's afternoon news program on May 7, 2018, when several changes to the format were also initiated.[31] In the week of its premiere, the news led Bahia Meio Dia to grow 25% in audience and reach the isolated leadership, beating Balanço Geral BA, a program presented by José Eduardo on RecordTV Itapoan, by a distance of three points.[32] On July 1, 2019, Senra debuted as an occasional presenter on BATV, the state's highest-rated news program.[33] On July 24, Rede Globo announced, in an email sent to all the network's stations, that Senra had been the journalist selected to represent TV Bahia in the rotation of presenters from all states in celebrations for the 50th anniversary of Jornal Nacional.[34]

Senra presented Jornal Nacional for the first time on September 7, 2019, alongside journalist Ayres Rocha, from Rede Amazônica Rio Branco, generating great repercussions on the internet.[35] Jessica was also the first Bahian woman to present the news program.[36] On December 5, she was the only journalist from a Globo affiliate to be hired in the program's fixed rotation, along with Márcio Bonfim, from TV Globo Pernambuco, and Aline Aguiar, from TV Globo Minas.[37] On February 8, 2020, she returned to presenting Jornal Nacional, alongside Heraldo Pereira.[38] Jessica would return to the newspaper's bench on June 27, but her participation did not take place due to the COVID-19 pandemic, which led Globo to suspend the rotation.[39]

On January 7, 2020, Senra received repercussions in the national and international press after criticizing live, during Bahia Meio Dia, the possibility of hiring former goalkeeper Bruno, convicted of the death of Eliza Samúdio, by Fluminense de Feira.[40][41] The comment caused the club to give up hiring the criminal on the same day.[42] After the case, Globo's director of journalism, Ali Kamel, confirmed that both Jessica and other news anchors at Globo and its affiliates have the right to express opinions during the news programs.[43]

In June 2021, Jessica left TV Bahia due to medical advice following the onset of burnout syndrome.[44] Although her return was initially announced for June 28, she remained away until August 16, when she returned to the presentation of Bahia Meio Dia.[45] A month later, on September 2, she became involved in a controversy with competitor RecordTV Itapoan, after reporter Camila Oliveira was interrupted during an interview with delegate Simone Moutinho by reporter Marcelo Castro, who was live on Balanço Geral BA and invaded the TV Bahia link shouting. On air, Jessica stated: "we need respect to be able to work."[46]

On September 27, 2023, Jessica debuted as a columnist for the iBahia portal, which is part of Rede Bahia.[47] The first text published in the column, which was called O Olhar Dela, had as its theme the impostor syndrome.[48] A day later, at an event, TV Bahia announced that Jessica would be the host of the talk show Diga Aí, shown after Fantástico. The program has an auditorium and premiered on November 26.[49]

Awards and nominations[edit]

Year Award Category Result Ref.
2012 Prêmio ABMP Press Professional Won [24]
2020 Melhores do Ano NaTelinha Best Local Presenter Won [50]
2023 Nominated [51]

References[edit]

  1. ^ Redation (June 12, 2023). "Jessica Senra celebra 40 anos no Vale do Capão com o namorado: 'Só tenho a agradecer'" [Jessica Senra celebrates 40 years in Vale do Capão with her boyfriend: 'I just have to say thank you']. Correio (in Brazilian Portuguese). Retrieved December 1, 2023.
  2. ^ a b Padiglione, Cristina (March 3, 2023). "Quem é a jornalista baiana que viralizou ao repudiar xenofobia de vereador gaúcho?" [Who is the Bahian journalist who went viral after repudiating the xenophobia of a city councilor from Rio Grande do Sul?]. F5 (in Brazilian Portuguese). Retrieved December 1, 2023.
  3. ^ Redation (October 17, 2019). "Jessica Senra desabafa sobre pressão estética: 'Não tenho uma boa relação com meu corpo'" [Jessica Senra opens up about aesthetic pressure: 'I don't have a good relationship with my body']. Correio (in Brazilian Portuguese). Retrieved December 1, 2023.
  4. ^ a b c d e Lyrio, Alexandre (May 5, 2018). "'Não sou bibelô', diz Jéssica Senra, nova apresentadora do Bahia Meio Dia" ['I'm not a bibelot', says Jéssica Senra, new presenter of Bahia Meio Dia]. Correio (in Brazilian Portuguese). Retrieved December 1, 2023.
  5. ^ Redation (February 18, 2023). "Documento NaTelinha: "Bahia no Ar" com Jéssica Senra" [NaTelinha Document: "Bahia no Ar" with Jéssica Senra]. NaTelinha (in Brazilian Portuguese). Retrieved December 1, 2023.
  6. ^ Redation (March 8, 2023). "Quem é Jéssica Senra, apresentadora da Globo com discursos impactantes" [Who is Jéssica Senra, Globo presenter with impactful speeches]. Portal iG (in Brazilian Portuguese). Retrieved 2023-12-01.
  7. ^ Redation (September 25, 2016). "Jéssica Senra tem casamento muito badalado nas redes sociais" [Jéssica Senra's wedding is very popular on social media]. Jornal da Mídia (in Brazilian Portuguese). Retrieved December 1, 2023.
  8. ^ Andrade de Salles Brasil, Maurício (September 24, 2018). "RELAÇÃO Nº 0848/2018". Diário de Justiça da Bahia. Court of Justice of Bahia: 45. Retrieved December 1, 2023.
  9. ^ Fernandez, Luiz Felipe (October 26, 2018). "Jéssica Senra assume namoro com advogado Daniel Keller: 'Ladrão de coração'" [Jéssica Senra starts dating lawyer Daniel Keller: ‘Thief of heart’]. Bahia.Ba (in Brazilian Portuguese). Retrieved December 1, 2023.
  10. ^ "Jessica Senra apaga fotos com o namorado das redes sociais e levanta suspeita de término - Bahia Notícias". www.bahianoticias.com.br (in Brazilian Portuguese). 2021-10-13. Retrieved 2023-12-01.
  11. ^ Redation (September 4, 2022). "Conheça o novo namorado de Jéssica Senra" [Meet Jéssica Senra's new boyfriend]. O Povo (in Portuguese). Retrieved December 1, 2023.
  12. ^ Vaquer, Gabriel (September 12, 2019). "Âncora da Bahia confeccionou joias e deu presente exclusivo para dupla do Jornal Nacional" [Anchor from Bahia made jewelry and gave an exclusive gift to the Jornal Nacional duo]. Observatório da TV (in Brazilian Portuguese). Retrieved December 1, 2023.
  13. ^ Redation (September 12, 2019). "Apresentadora baiana do Jornal Nacional, Jessica Senra, confecciona joias para Bonner e Renata" [Bahian presenter for Jornal Nacional, Jessica Senra, makes jewelry for Bonner and Renata]. Caras (in Brazilian Portuguese). Retrieved December 1, 2023.
  14. ^ Moreira Bordalo, Júnior (December 7, 2019). "Além do 'JN': Jessica Senra é aprovada em mestrado na UFBA sobre feminismo" [Beyond 'Jornal Nacional': Jessica Senra is approved for a master's degree at UFBA on feminism]. Bahia Notícias (in Brazilian Portuguese). Retrieved December 1, 2023.
  15. ^ Redation (December 17, 2019). "Jéssica Senra revela planos para o ano novo. Vem saber!" [Jéssica Senra reveals plans for the new year. Come find out!]. Alô Alô Bahia (in Brazilian Portuguese). Retrieved December 1, 2023.
  16. ^ Redation (September 2, 2021). "Âncora da Globo entra em torneio de caratê e avisa: 'Não sei quem é mais doido'" [Globo anchor enters karate tournament and warns: 'I don't know who's crazier']. Notícias da TV (in Brazilian Portuguese). Retrieved December 1, 2023.
  17. ^ Redation (October 31, 2021). "Faixa roxa de karatê, apresentadora Jessica Senra é vice-campeã baiana" [Purple belt in karate, presenter Jessica Senra is runner-up in Bahia]. Alô Alô Bahia (in Brazilian Portuguese). Retrieved December 1, 2023.
  18. ^ Redation (April 11, 2024). "Apresentadora Jéssica Senra recebe Comenda Maria Quitéria na Câmara Municipal de Salvador: 'Sempre quis fazer a diferença'" [Presenter Jéssica Senra receives Maria Quitéria Commendation in the Salvador City Council: 'I wanted always make the difference']. G1 (in Brazilian Portuguese). Archived from the original on April 11, 2024. Retrieved April 13, 2024.
  19. ^ Dilson, Antonio (April 12, 2024). "Jéssica Senra recebe comenda Maria Quitéria em sessão especial na CMS. Veja fotos" [Jéssica Senra receives Maria Quitéria Commendation in special session in the Salvador City Council. See photos]. Alô Alô Bahia (in Brazilian Portuguese). Retrieved April 13, 2024.
  20. ^ Redation (February 8, 2023). "Referência no jornalismo baiano, Jessica Senra completa 20 anos de carreira" [Reference in Bahian journalism, Jessica Senra completes 20 years of career]. Bahia Notícias (in Brazilian Portuguese). Retrieved December 1, 2023.
  21. ^ "Programação FM" [Programming FM]. Rádio Metrópole (in Brazilian Portuguese). Archived from the original on June 9, 2003. Retrieved December 1, 2023.
  22. ^ Redation (February 8, 2023). "Jéssica Senra completa 20 anos de jornalismo, relembra trajetória e recebe homenagem de MK" [Jéssica Senra completes 20 years of journalism, remembers her career and receives tribute from MK]. Metro 1 (in Brazilian Portuguese). Retrieved 2023-12-01.
  23. ^ Redation (September 2, 2011). "Daniela Prata deixa comando do Bahia no Ar, da Record Bahia" [Daniela Prata leaves command of Bahia no Ar, from Record Bahia]. Bahia Notícias (in Brazilian Portuguese). Retrieved December 1, 2023.
  24. ^ a b Redation (December 15, 2012). "Jornalista Jéssica Senra é premiada no Profissionais do Ano 2012" [Journalist Jéssica Senra is awarded Professionals of the Year 2012]. BNews (in Brazilian Portuguese). Retrieved 2023-12-01.
  25. ^ Redation (April 30, 2014). "Jéssica Senra é líder de audiência com o Bahia no Ar" [Jéssica Senra is audience leader with Bahia no Ar]. R7.com (in Brazilian Portuguese). Retrieved December 1, 2023.
  26. ^ Redation (June 27, 2014). "Jéssica Senra entra no rodízio fixo do "Fala Brasil" de sábado" [Jéssica Senra joins the fixed rotation of Saturday's "Fala Brasil"]. NaTelinha (in Brazilian Portuguese). Retrieved December 1, 2023.
  27. ^ Redation (November 10, 2016). "Bahia no Ar é líder, na média, desde maio/2016" [Bahia no Ar has been the leader, on average, since May 2016]. R7.com (in Brazilian Portuguese). Retrieved December 1, 2023.
  28. ^ Redation (March 14, 2018). "Jéssica Senra tranquiliza fãs após deixar Record: 'Acalmem o coração'" [Jéssica Senra reassures fans after leaving Record: ‘Calm your heart’]. Bahia.ba (in Brazilian Portuguese). Retrieved December 1, 2023.
  29. ^ Ricco, Flávio (March 12, 2018). "Afiliada da Globo na Bahia contrata apresentadora da Record" [Globo affiliate in Bahia hires Record presenter]. TV e Famosos - UOL (in Brazilian Portuguese). Retrieved December 1, 2023.
  30. ^ Nascimento, Gabriel (April 20, 2018). "Jéssica Senra estreia no Bahia Meio Dia, da TV Bahia, em maio: ʹAnsiosíssimaʹ" [Jéssica Senra debuts on Bahia Meio Dia, of TV Bahia, in May: ʹVery anxiousʹ]. Metro 1 (in Brazilian Portuguese). Retrieved December 1, 2023.
  31. ^ Redation (May 7, 2018). "'Começo de uma nova fase', diz Jéssica Senra na estreia do Bahia Meio Dia" ['Beginning of a new phase', says Jéssica Senra at the premiere of Bahia Meio Dia]. Correio (in Brazilian Portuguese). Retrieved December 1, 2023.
  32. ^ Feltrin, Ricardo (May 17, 2018). "Após tirar âncora da Record, Globo cresce 25% e lidera ao meio-dia na Bahia" [After taking anchor from Record, Globo grows 25% and leads at noon in Bahia]. Splash - UOL (in Brazilian Portuguese). Retrieved December 1, 2023.
  33. ^ "Trechos da estreia de Jéssica Senra no "BATV" da Rede Bahia (01/07/2019)" [Excerpts from Jéssica Senra's debut on "BATV", from Rede Bahia (07/01/2019)]. Mr. Neves. July 1, 2019. Retrieved December 1, 2023 – via YouTube.
  34. ^ Stycer, Mauricio (July 24, 2019). "JN define jornalistas da bancada na comemoração dos 50 anos; veja a lista" [Jornal Nacional defines bench journalists for the 50th anniversary celebration; see the list]. TV e Famosos - UOL (in Brazilian Portuguese). Retrieved December 1, 2023.
  35. ^ Redation (September 7, 2019). "Jéssica Senra brilha no Jornal Nacional e dá o que falar na web: 'Orgulho'" [Jéssica Senra shines in Jornal Nacional and gives people something to talk about on the web: 'Pride']. Correio (in Brazilian Portuguese). Retrieved December 1, 2023.
  36. ^ Redation (February 8, 2023). "Jessica Senra completa 20 anos de jornalismo e defende valorização da profissão" [Jessica Senra completes 20 years of journalism and defends the valorization of the profession]. Correio (in Brazilian Portuguese). Retrieved December 1, 2023.
  37. ^ Redation (December 5, 2019). "Jornalista da TV Bahia, Jéssica Senra passa a integrar rodízio de apresentadores do Jornal Nacional" [Journalist from TV Bahia, Jéssica Senra joins the rotation of presenters at Jornal Nacional]. G1 (in Brazilian Portuguese). Retrieved December 1, 2023.
  38. ^ Curcino, Lara (December 28, 2019). "Jéssica Senra já tem data para voltar à bancada do Jornal Nacional" [Jéssica Senra already has a date to return to the Jornal Nacional bench]. Metro 1 (in Brazilian Portuguese). Retrieved December 1, 2023.
  39. ^ Guaraldo, Luciano (March 18, 2020). "Por coronavírus, Globo suspende rodízio de âncoras do Jornal Nacional" [Due to coronavirus, Globo suspends anchor rotation at Jornal Nacional]. Notícias da TV (in Brazilian Portuguese). Retrieved December 1, 2023.
  40. ^ Redation (January 8, 2020). "'É moral contratar Bruno?' Apresentadora de TV critica contratação de goleiro condenado por feminicídio" ['Is it moral to hire Bruno?' TV presenter criticizes hiring of goalkeeper convicted of feminicide]. O Globo (in Brazilian Portuguese). Retrieved December 1, 2023.
  41. ^ Duarte, Fernando (June 24, 2020). "Bruno: The Brazilian goalkeeper imprisoned over kidnap & murder of former lover". BBC. Retrieved December 1, 2023.
  42. ^ Muritiba, Adilson; Santana, Rafael (2020-01-07). "Após repercussão negativa, presidente do Flu de Feira desiste da contratação do goleiro Bruno" [After negative repercussions, president of Flu de Feira gives up on signing goalkeeper Bruno]. ge (in Brazilian Portuguese). Retrieved December 1, 2023.
  43. ^ Stycer, Mauricio (January 10, 2020). "Qualquer apresentador pode opinar ao vivo como Jessica Senra, diz Globo" [Any presenter can give an opinion live like Jessica Senra, says Globo]. Splash - UOL (in Brazilian Portuguese). Retrieved December 1, 2023.
  44. ^ Redation (June 22, 2021). "Sem retorno definido, Jéssica Senra pede licença do Bahia Meio Dia" [With no defined return, Jéssica Senra asks for leave from Bahia Meio Dia]. Muita Informação (in Brazilian Portuguese). Retrieved December 1, 2023.
  45. ^ Redation (August 17, 2021). "Após retorno, Jessica Senra agradece fãs, colegas e orixá: 'Obrigada, minha Bahia'" [After returning, Jessica Senra thanks fans, colleagues and orixá: 'Thank you, my Bahia']. Correio (in Brazilian Portuguese). Retrieved December 1, 2023.
  46. ^ Bastos, Gabriel (September 2, 2021). "Apresentadora da Globo dá resposta afiada após repórter ser interrompida ao vivo por equipe da Record: "A gente precisa de respeito"; assista" [Globo presenter gives sharp response after reporter is interrupted live by Record team: “We need respect”; watch]. Hugo Gloss (in Brazilian Portuguese). Retrieved December 1, 2023.
  47. ^ Bandeira, Gabriela (September 27, 2023). "Jéssica Senra estreia coluna no portal iBahia" [Jéssica Senra debuts column on the iBahia portal]. Yacht View (in Brazilian Portuguese). Retrieved December 1, 2023.
  48. ^ Senra, Jessica (September 27, 2023). "Eu sou uma fraude e estou prestes a ser descoberta" [I'm a fraud and I'm about to be discovered]. iBahia (in Brazilian Portuguese). Retrieved December 1, 2023.
  49. ^ Redation (September 29, 2023). "Jéssica Senra terá talk-show nas noites de domingo na TV Bahia" [Jéssica Senra will have a talk show on Sunday nights on TV Bahia]. Bahia Notícias (in Brazilian Portuguese). Retrieved 2023-12-02.
  50. ^ Redation (December 29, 2020). "Jessica Senra é destaque como melhor apresentadora local de 2020" [Jessica Senra is highlighted as best local presenter of 2020]. Alô Alô Bahia (in Brazilian Portuguese). Retrieved December 5, 2023.
  51. ^ Digitais, JF Soluções. "NaTelinha abre votação para o prêmio Melhores do Ano 2023 | Jornalista Intolerante". jornalistaintolerante.com.br (in Brazilian Portuguese). Retrieved 2023-12-01.

External links[edit]

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