Joanna Jensen

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Joanna Jensen
Born (1970-05-14) 14 May 1970 (age 53)
Suffolk, England, UK
NationalityBritish
OccupationBusinesswoman
Websitechildsfarm.com

Joanna Jensen (born 14 May 1970) is a British businesswoman. She is the founder of a family skincare brand, Childs Farm.[1][2]

Early life and career[edit]

Jensen received her education from Canford School. After leaving Canford School in 1988, she worked as a real estate agent and then moved to Hong Kong to pursue a career in investment banking and became a head of account management at WI Carr.[3][4]

Jensen then worked as a horse breeder at her farm near Andover, Hampshire, where she learned about natural remedies to make skin treatments for her horses.[5]

In 2010, Jensen founded Childs Farm, a natural skincare brand, which she started after treating her daughter's eczema with a self-made sensitive skin solution. The Childs Farm brand was introduced in UK retail in 2014, and in 2018, she also established her brand in Australia.[6] In 2022, Childs Farm was awarded B-Corp status, and in the same year, she sold 91.5% of her business to PZ Cussons PLC for £40 million.[7][8]

Personal life[edit]

Jensen has two daughters, Emilia and Isabella, and lives in Hampshire.[9]

Jensen has been engaged in various donations, such as providing £750,000 worth of hand cream to NHS nurses for skin problems during the COVID-19 pandemic, which occurs due to constant handwashing, and offering gifts to children who are admitted in hospitals around Christmas.[10]

References[edit]

  1. ^ "PZ Cussons snaps up skincare brand Childs Farm in £36.8m deal". The Independent. 2022-03-21. Retrieved 2023-09-27.
  2. ^ "New products from Childs Farm creator Joanna Jensen". Great British Life. 2020-08-03. Retrieved 2023-09-27.
  3. ^ "Exponential growth? Child's play". The Business Magazine. 2018-07-11. Retrieved 2023-09-27.
  4. ^ "MRX 'hugely important' to my brand, says skincare founder | News". Research Live. Retrieved 2023-09-27.
  5. ^ Armstrong, Ashley (2018-12-01). "Ex-banker's deal to take kids' bath range Down Under". The Telegraph. ISSN 0307-1235. Retrieved 2023-09-27.
  6. ^ "New products from Childs Farm creator Joanna Jensen". Great British Life. 2020-08-03. Retrieved 2023-09-27.
  7. ^ Devlin2022-03-21T08:47:00+00:00, Ed. "City Snapshot: PZ Cussons snaps up Childs Farm in £40m deal". The Grocer. Retrieved 2023-09-27.{{cite web}}: CS1 maint: numeric names: authors list (link)
  8. ^ "Baby toiletries company launched to help founder's daughters acquired by makers of Carex soap for £36m". Basingstoke Gazette. 2022-03-21. Retrieved 2023-09-27.
  9. ^ Khalil, Shireen (2020-02-25). "Mum behind Child's Farm brand now selling in excess of $20 million in products a year". Nationwide News. Retrieved 2023-09-27.
  10. ^ Butterworth, Benjamin (2021-02-02). "Skincare boss gives away £750k of cream to nurses struggling after constant hand washing". inews.co.uk. Retrieved 2023-09-27.