Kenneth Mitchell (basketball)

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Kenneth Mitchell
Born (1975-10-01) October 1, 1975 (age 48)
NationalityAmerican
CitizenshipUSA
Alma materDartmouth College
OccupationCMO at Levi Strauss & Co. (since June 5, 2023)
Known forNCAA Division I men's basketball season assists leader (1997)

Kenneth Mitchell (born October 1, 1975) is a former American basketball player who was recognized by The National Collegiate Athletic Association's (NCAA) Division I as the basketball player with the highest assists per game average in a 1996–1997 season.[1] He is inducted into Dartmouth’s Sports Hall of Fame.[2] He also held senior positions at Gatorade, NBC Sports, NASCAR and McDonald's. In 2019-2023, he was the Chief marketing officer (CMO) at Snap Inc.[3][4][5][6] In April 2023, Levi Strauss & Co. named Kenneth Mitchel its senior vice president and chief marketing officer starting June 5, 2023.[7]

Early life and education[edit]

Kenneth Mitchell was born on October 1, 1975, in Philadelphia, Pennsylvania. He was raised in Philadelphia, Flint, Michigan, and Wilmington, Delaware.[8]

In 1993, he graduated from Sanford School in Hockessin, Delaware.[9] In 1997, Mitchell received a Bachelor of Arts degree from Dartmouth College.[10] In college, while playing basketball for Dartmouth, Mitchell led NCAA Division I in assists per game as a senior in 1996–97.[11] In 26 games, he had 203 assists – the Dartmouth Big Green single season record.[12][13] Mitchell is inducted into Dartmouth’s Sports Hall of Fame.[2]

Career[edit]

Mitchell's first executive position was Director of Business Development at TMP Worldwide.[8] Later he worked as vice president and top manager at NBC Sports Group,[14] NASCAR,[15] Gatorade, a division of PepsiCo,[16][17][18] and McDonald's.[19][20][21] In June 2019, Kenny Mitchell joined Snap as its first CMO,[22][4][3] having become the first African American corporate officer of the company.[23] In 2023, Levi Strauss & Co. named Kenneth Mitchel its senior vice president and chief marketing officer starting June 5, 2023.[7]

In 2019, Mitchell was included into the Forbe's “CMO Next” list of marketing executives.[24] In 2019,[25] 2021,[26] 2022[27] he was recognized by global business magazine Campaign within Power 100 ranking. In 2022, Forbes included Mitchell into the list of 50 the Most Entrepreneurial CMOs.[28]

References[edit]

  1. ^ "Leading the Nation - DartmouthSports.com - Official Web Site of Dartmouth Varsity Athletics". 2016-10-30. Archived from the original on 2016-10-30. Retrieved 2023-04-05.{{cite web}}: CS1 maint: bot: original URL status unknown (link)
  2. ^ a b "Kenneth D. Mitchell Jr. (2004) - Wearers of the Green". Dartmouth College Athletics. Retrieved 2023-04-05.
  3. ^ a b Hof, Robert D. (2016-04-04). "As Messaging Apps Boom, Brands Tiptoe In". The New York Times. ISSN 0362-4331. Retrieved 2023-04-05.
  4. ^ a b Swant, Marty. "Snap CMO Kenny Mitchell Says New B2B Campaign Targeting Advertisers Highlights The 'Snapchat Generation'". Forbes. Retrieved 2023-04-05.
  5. ^ Dua, Tanya. "The 25 most innovative CMOs in the world in 2020". Business Insider. Retrieved 2023-04-05.
  6. ^ Dua, Tanya. "Insider's 27 most innovative CMOs in 2021". Business Insider. Retrieved 2023-04-05.
  7. ^ a b Clark, Evan (2023-04-20). "Levi Strauss Names Snap's Kenny Mitchell Chief Marketing Officer". WWD. Retrieved 2023-04-28.
  8. ^ a b Siber, Kate (May 28, 2014). "Playing a New Game". www.tuck.dartmouth.edu. Retrieved 2023-04-05.
  9. ^ "Welcome Back Alumni!". www.sanfordschool.org. Retrieved 2023-04-05.
  10. ^ "Speakers: Kenny Mitchell". www.brand-innovators.com. Retrieved 2023-04-05.
  11. ^ "Leading the Nation". DartmouthSports. 2016-10-30. Archived from the original on 2016-10-30. Retrieved 2023-04-05.{{cite web}}: CS1 maint: bot: original URL status unknown (link)
  12. ^ "Leading the Nation". Dartmouth College Athletics. Retrieved 2023-04-05.
  13. ^ Reddy, Srikanth. "Dartmouth's Kenny Mitchell leads nation in assists". www.thedp.com. Retrieved 2023-04-05.
  14. ^ "Archive of Award Winners | Kenny Mitchell". www.oneclub.org. Retrieved 2023-04-05.
  15. ^ "NASCAR Appoints New Managing Director, Kenny Mitchell". Black Enterprise. 2013-11-19. Retrieved 2023-04-05.
  16. ^ "Gatorade's Kenny Mitchell Uses Snapchat to Reach Teen Athletes". Fast Company. 13 February 2017.
  17. ^ Moynihan, Tim. "A New VR Experience Puts You in Bryce Harper's Mind and Cleats". Wired. ISSN 1059-1028. Retrieved 2023-04-05.
  18. ^ White, John. "How Gatorade and Snapchat Are Leveraging the Power of Mobile to Inspire Athletes". Inc.
  19. ^ Spangler, Todd (2019-04-25). "Snap Taps McDonald's Marketing Exec Kenny Mitchell as First CMO". Variety. Retrieved 2023-04-05.
  20. ^ Rooney, Jenny. "CMO Next 2019: 50 Game-Changing Marketing Leaders". Forbes. Retrieved 2023-04-05.
  21. ^ McGloin, Matt (2019-04-18). "Avengers: Endgame Assembles With McDonald's, Coke, Geico, Audi, Hertz | [current-page:pager]Cosmic Book News". Retrieved 2023-04-05.
  22. ^ Jefferson, Michaela (2022-07-18). "Snap's first CMO on transforming marketing in a product-led business". Marketing Week. Retrieved 2023-04-05.
  23. ^ "Snapchat Gets Its First Black C-Suite Executive". Black Enterprise. 2019-04-26. Retrieved 2023-04-05.
  24. ^ "Forbes Announces Its Second-Annual "CMO Next" List, A Definitive Lineup Of Marketing Executives Who Are Redefining The Role". Forbes. Retrieved 2023-04-05.
  25. ^ "Power 100 2019: Kenny Mitchell". www.campaignlive.com. July 18, 2019. Retrieved 2023-04-05.
  26. ^ "Power 100 2021: Kenny Mitchell, Snap". www.campaignlive.com. September 27, 2021. Retrieved 2023-04-05.
  27. ^ "Power 100 2022: Kenny Mitchell, Snap". www.campaignlive.co.uk. Retrieved 2023-04-05.
  28. ^ Matlins, Seth. "The Forbes Entrepreneurial CMO List: 2022". Forbes. Retrieved 2023-04-05.
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