Little Spoon

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Little Spoon
Little Spoon, Inc.
IndustryFood and beverage
Founded2017
Founder
  • Ben Lewis (CEO)
  • Angela Vranich (CPO)
  • Michelle Muller
Headquarters
New York City
Websitelittlespoon.com

Little Spoon, Inc. is a direct-to-consumer, subscription-based business[1] specializing in foods for babies, toddlers, and children.[2][3][4] The New York-based company delivers their products within the United States to customers’ homes.[5] Many of their products are USDA Certified Organic[6] and Clean Label Project certified.[7][8][9]

History[edit]

Little Spoon was launched in 2017[10][11] by Ben Lewis[12] and Angela Vranich, who were both working in the food industry and identified an opportunity in the baby food market. They were later joined by co-founder Michelle Muller.[13][14][15][16] Vranich came up with Little Spoon's name, developed the initial recipes, and led the branding and packaging processes. Lewis focused on supply chain, operations, capital and growth.[17]

The company launched its first product, a line of fresh baby food called Babyblends[18] [16] As the company grew, they introduced a line called Plates.[19][20][21]

In February 2019, Little Spoon secured a $7 million round of funding led by Vaultier7.[22][23] In December 2020, Little Spoon raised $22 million in a financing round led by private investment firm Valor Equity Partners, with backing from Starbucks and other CPG and retail corporations.[24] In July 2021, Little Spoon announced a $44 million Series B funding round led by Valor Equity Partners,[25] with participation from Kairos HQ.[26][27]

In February 2023, Little Spoon raised new funding led by Valor Equity Partners, with existing investors also participating, resulting in a valuation of around $300 million.[28]

Awards and recognition[edit]

  • Featured on Time’s Best Inventions 2018[29]
  • Ranked #91 on Inc's Fastest Growing Companies 2022 list[30]
  • Named by Fast Company as one of the Brands that Matter in 2022[31]
  • Listed by Inc as one of The Best Workplaces in 2023[30]
  • Received an honorable mention at the Fast Company's Innovation by Design Awards in 2023[32]
  • Named by Modern Retail as a Retail Startup of the Year Finalist in 2024[33]
  • Listed in The Lead's Foremost 50 in 2024[34]

References[edit]

  1. ^ "Little Spoon On Making Online Baby Food Subscriptions Flexible". PYMNTS.com. 2019-02-22. Retrieved 2024-02-29.
  2. ^ McPherson, Gaby (2024-01-12). "Little Spoon Review 2024". Sports Illustrated. Retrieved 2024-02-27.
  3. ^ Hodgson, Lisa; Rees, Mathieu (2020-12-17). "Little Spoon review: Meal delivery for babies and children". medicalnewstoday.com. Retrieved 2024-02-29.
  4. ^ Sassos, Stefani (2023-04-13). "Is Little Spoon Worth It? We Tested the Kids' Meal Delivery Service". Good Housekeeping. Retrieved 2024-02-27.
  5. ^ Collins, Katie (2017-11-15). "Silver spoons at the ready: Meal deliveries for babies are here". CNET. Retrieved 2024-02-26.
  6. ^ Sassos, Stefani (2023-12-21). "Our Panel of Dietitians, Parents and Babies Named These the Best Organic Baby Food Brands". Good Housekeeping. Retrieved 2024-02-29.
  7. ^ Gruber, Bryce (2023-03-22). "Best Baby Food Delivery Services 2024". Today's Parent. Retrieved 2024-02-29.
  8. ^ "The 2020 Best of Baby Winner for Top Baby Food Subscription". www.thebump.com. 2020-09-15. Retrieved 2024-02-29.
  9. ^ "Little Spoon". Clean Label Project. Retrieved 2024-03-04.
  10. ^ Hinchliffe, Emma (2017-11-22). "There are almost as many baby food delivery startups as regular food delivery startups". Mashable. Retrieved 2024-02-26.
  11. ^ Petit, Zachary (2023-09-25). "Little Spoon redesigned Lunchables for a new generation of kids (and their picky parents)". Fast Company. Retrieved 2024-02-28.
  12. ^ Murphy, Aislinn (2023-03-13). "Little Spoon CEO says company 'dodged a bullet, discusses what SVB collapse could mean for startups". FOXBusiness. Retrieved 2024-02-27.
  13. ^ "Little Spoons, Big Success: How Her Small Business Broke Into the Baby Food Industry". uschamber.com. 2019-10-07. Retrieved 2024-02-29.
  14. ^ Suhrawardi, Rebecca. "Startup Founders of Little Spoon Talk Style and Entrepreneurship". Forbes. Retrieved 2024-02-26.
  15. ^ Swartvagher, Jennifer (2020-09-09). "Little Spoon Launches "Plates" For Toddlers & Big Kids". Tinybeans. Retrieved 2024-02-29.
  16. ^ a b Watson, Elaine (2019-02-15). "The future of baby food is fresh, says Little Spoon: 'We believe your baby's food should never be older than your baby'". foodnavigator-usa.com. Retrieved 2024-02-29.
  17. ^ Barker, Rebecca (2024-02-14). "How Little Spoon's Co-Founders Went From High School Sweethearts to Business Partners". inc.com. Retrieved 2024-03-02.
  18. ^ "Little Spoon set to disrupt the baby food category". Packaging World. 2016-02-01. Retrieved 2024-03-04.
  19. ^ Lane, Anna (2021-03-18). "Little Spoon delivers pre-made kids' meals—are they any good?". Reviewed. Retrieved 2024-02-27.
  20. ^ Carr, Elizabeth (2023-12-22). "Meal Delivery Services for Families to Make 2024 a Little Easier". Tinybeans. Retrieved 2024-02-29.
  21. ^ "We Tried 7 Meal-Delivery Services for Kids on the Pickiest Little Eaters We Know". nymag.com. 2020-12-03. Retrieved 2024-02-27.
  22. ^ Clark, Kate (2019-02-05). "Little Spoon gets $7M for its organic baby food delivery service". TechCrunch. Retrieved 2024-03-01.
  23. ^ Watson, Elaine (2019-02-05). "Direct to consumer babyfood brand Little Spoon raises $7m". foodnavigator-usa.com. Retrieved 2024-03-01.
  24. ^ Upshall, Emma (2020-12-21). "Organic baby food start-up Little Spoon secures $22m in financing". FoodBev Media. Retrieved 2024-03-01.
  25. ^ Driebusch, Corrie (2021-07-20). "WSJ News Exclusive | Baby-Food Maker Little Spoon Raises $44 Million". WSJ. Archived from the original on 2021-08-05. Retrieved 2024-03-01.
  26. ^ Upshall, Emma (2021-07-23). "Little Spoon raises $44m in financing to grow baby food delivery service". FoodBev Media. Retrieved 2024-03-01.
  27. ^ Hall, Christine (2021-07-20). "Little Spoon scoops up $44M to grow its children's nutrition delivery service". TechCrunch. Retrieved 2024-03-01.
  28. ^ Driebusch, Corrie (2023-02-08). "Little Spoon Raises New Funding at Roughly $300M Valuation". WSJ. Archived from the original on 2023-02-08. Retrieved 2024-03-01.
  29. ^ "Baby Food On Demand: Honorable Mention on Best Inventions of 2018". Time. Retrieved 2024-02-27.
  30. ^ a b "Little Spoon". inc.com. Retrieved 2024-03-02.
  31. ^ Beer, Jeff (2022-10-25). "These 19 brands are helping people sharpen their minds, look good, and improve their health". Fast Company. Retrieved 2024-03-01.
  32. ^ Woodruff, Jay (2023-08-22). "The best designs by small businesses in 2023". Fast Company. Retrieved 2024-03-01.
  33. ^ "Instacart, Poshmark, Intuit Mailchimp, Best Buy and Poppi are finalists for this year's Modern Retail Awards". Modern Retail. 2023-11-28. Retrieved 2024-02-29.
  34. ^ Opfer, Caite (2024-01-28). "The Foremost 50 | 2024". The Lead. Retrieved 2024-02-29.
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