Masala (2013 film)

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Masala
Theatrical release poster
Directed byK. Vijaya Bhaskar[1]
Screenplay byK. Vijaya Bhaskar
Dialogues by
Story byRohit Shetty
Based onBol Bachchan (2012) by Rohit Shetty
Produced by
Starring
CinematographyI. Andrew
Edited byM. R. Varma
Music byS. Thaman
Production
companies
Distributed bySuresh Productions
Release date
  • 14 November 2013 (2013-11-14)[2]
Running time
140 minutes
CountryIndia
LanguageTelugu
Budget₹35 crore[3]

Masala is a 2013 Indian Telugu-language action comedy film written and directed by K. Vijaya Bhaskar. It is produced by D. Suresh Babu and Sravanthi Ravi Kishore on Suresh Productions and Sri Sravanthi Movies. The film stars Venkatesh, Ram Pothineni, Anjali and Shazahn Padamsee with music composed by S. Thaman.[4] It is a remake of the 2012 Hindi film Bol Bachchan [5] The film released worldwide on 14 November 2013.[2] Upon release, the film received mixed reviews from critics with appreciation to the cast performances.[6]

Cast[edit]

Soundtrack[edit]

Masala
Soundtrack album by
S. Thaman
Released13 Oct 2013
Recorded2013
GenreFeature film soundtrack
Length19:12
LanguageTelugu
LabelAditya Music, Muzik 247
ProducerS. Thaman
S. Thaman chronology
Ramayya Vasthavayya
(2013) 		Masala
(2013) 		All in All Azhagu Raja
(2013)

Music composed by S. Thaman. Lyrics were written by Krishna Chaitanya. The music released on ADITYA Music Company.[7] The Music received a positive response from both critics and audience alike.[8]

Track listing
No.TitleArtist(s)Length
1."Ninu Choodani"Shreya Ghoshal, Ranjith04:56
2."Kotlallo Okkaday"Shankar Mahadevan04:04
3."Meenakshi Meenakshi"Suchith Suresan, M. M. Manasi03:42
4."Acharey Acharey"Ranjith, Bindu04:02
5."Masala (Remix)"Rahul Nambiar, Naveen Madhav, Bindu02:26
6."Cheater Chavskoni"Ranjith, Rahul Nambiar, Naveen Madhav, Aalap Raju, Suchitra, Shreya Ghoshal, Ranina Reddy04:06
Total length:19:12

Production[edit]

Development[edit]

The film had its formal pooja ceremony on 13 March 2013 at Ramanaidu Studios in Hyderabad. The event had the crew of the film in full attendance and Ram clapped for the muhurat shot. Since Venkatesh was out of town and he couldn't attend the film's launch.[9] Though Initially it was named "Garam Masala", it was officially renamed as "Gol Maal", which was confirmed by the Producers.[10] Later on the titles "Ram – Balaram" and "Masala" were considered.[11][12] Finally, the title was confirmed as "Masala" after the first look poster was released in September 2013.[13]

Casting[edit]

Venkatesh and Ram were the first persons who were signed for this film in 2012. This film marks the third collaboration of Venkatesh with Vijaya Bhaskar after Nuvvu Naaku Nachav and Malliswari.[14] Venkatesh would sport a twirled moustache in the same way which he was last seen in Gautham Menon's Gharshana.[15] Later Anjali and Shazahn Padamsee were roped to play the siblings of Ram and Venkatesh in the film respectively.[16] This film marked the second film of Anjali with Venkatesh after Seethamma Vakitlo Sirimalle Chettu, which was also a multistarrer film.[17] It also marked the second film of Bollywood Actress Shazahn Padamsee after the 2010 film Orange.[18] During the Thai Schedule of the film, Ram learnt Muay Thai, a famous boxing technique in Thailand.[19] Jaya Prakash Reddy, Ali, M. S. Narayana and Kovai Sarala were roped in to play important roles in the film.[20]

Filming[edit]

The film's first schedule was held in Hyderabad and few scenes were shot on Ram and Anjali. Late it was reported in the end of March that After a major schedule in Bangalore, the film will also be shot in Panchgani, near Pune.[21] Later, Anjali, who couldn't join the film unit in Bangalore after she went missing, had promised to join the film's shooting in Panchgani.[22] During the shoot, Rohit Shetty, the director of Bol Bachchan visited the sets and wished the team for the movie's success.[23] In June, a fight sequence was canned on Venkatesh and Ram at Ramoji Film City in Hyderabad amidst the principal star crew's presence.[24] In July, the complete talkie portion was shot and it was reported that only two songs were left to shoot.[25] Later a song on Ram and Shahzan Padamsee were shot at Thailand.[26] A song on Venkatesh and Anjali was planned to be shot in Japan from 3 September 2013.[27] The song was shot at Hokkaido, the second largest island in Japan.[28] The title song was shot in October in which Venkatesh, Ram, Jayaprakash Reddy, Kovai Sarala and Ali took part in the shoot thus wrapping the film's shoot.[29]

Release[edit]

AustraliaTelugu won the overseas rights for screening in Australia and New Zealand. The film had its worldwide theatrical release on 14 November 2013 to 1000 screens.[30]

The film was dubbed into Hindi as Ek Aur Bol Bachchan in 2014 and released by S.N. Media Pvt. Ltd.

Reception[edit]

Critical response[edit]

The film received positive reviews on an average. 123telugu.com gave a review stating "Masala has a few good moments. Venkatesh and Ram have tried their best to carry the film with their comedy timing. But a stale plot and outdated screenplay hamper their efforts. Any Masala gets a perfect flavour and taste only when the ingredients are blended in the right proportions. Sadly, that is not the case with this Masala" and rated the film 2.75/5.[31] Times of AP gave a review stating "Overall, an okay film. Nice enjoyable movie. As comedy plays a major role especially for Telugu audience, this film will get pass marks. It will run with good openings and may continue to a certain extent until another big movie comes for competition. Masala is a worth watching for all comedy lovers" and rated the film 3.25/5.[32] way2movies.com gave a review stating "Masala had several clichés with confusion dramas that were seen in recent comedy releases, yet the screenplay packed with entertainment and silly gags works for the movie. Venkatesh, Ram's performances, Anil Ravipudi's dialogues and entertaining scenes are assets for the film while actions scenes, poor VFX works and weak climax are the negative points. Masala is decent enough to entertain comedy film lovers, provided you don't look for logic."[33] gulte.com gave a review stating "Masala is a complete commercial formulaic film that sticks to the genre. It is more of a comedy entertainer with a touch of action. In a nutshell, Masala is for comedy movie lovers that don't care about the logics and other nuances of cinema. Content wise it is an average film and can be watched once for Venkatesh and Ram. It has enough to stay afloat at the box office and we have to wait and see if it can swim across to a safe zone or not" and rated the film 3/5 terming it a "Time pass 'Masala' fare!".[34]

References[edit]

  1. ^ "Masala Review : Xerox copy of Bol Bachchan". Filmcircle.com. Archived from the original on 16 November 2013. Retrieved 23 November 2013.
  2. ^ a b "Venky-Ram's Masala on November 14". The Hans India. 23 October 2013. Retrieved 23 October 2013.
  3. ^ "'Masala' Box Office Collection: Venkatesh Starrer Gets Good Opening, Earns over ₹8 Crore". International Business Times. 16 November 2013.
  4. ^ "Bol Bachchan's remake to go on floors soon". 123telugu.com. 9 March 2013. Retrieved 9 March 2013.
  5. ^ "Venky, Ram busy with Bol Bachchan remake". The Times of India. 7 April 2013. Archived from the original on 6 October 2013. Retrieved 7 April 2013.
  6. ^ "'Masala' Review Roundup: Venkatesh, Ram, JP's performances Make it Watchable". IBTimes India. 15 November 2013. Retrieved 15 November 2013.
  7. ^ "Venkatesh, Ram, Masala audio on Oct 13". The Times of India. Archived from the original on 15 October 2013. Retrieved 2 October 2013.
  8. ^ "Masala audio gets good response". Cinecorn.com. Retrieved 24 October 2013.
  9. ^ "Bol Bachchan Telugu remake rolls out". The Times of India. Archived from the original on 18 May 2013. Retrieved 14 March 2013.
  10. ^ "Golmaal confirmed for Venky – Ram's film". 123telugu.com. 28 May 2013. Retrieved 28 May 2013.
  11. ^ "Ram – Balaram for Venky – Ram's film?". 123telugu.com. Retrieved 18 July 2013.
  12. ^ "Masala for Venky – Ram film?". 123telugu.com. Retrieved 5 August 2013.
  13. ^ "Masala first look poster out". The Times of India. Archived from the original on 27 September 2013. Retrieved 25 September 2013.
  14. ^ "Venkatesh & Ram in Bol Bachchan remake?". way2movies.com. Retrieved 25 October 2012.
  15. ^ "Twirled moustache for Venkatesh in 'Bol Bachchan' remake". Zee News. Retrieved 28 March 2013.
  16. ^ "Actress Anjali to star in Tollywood remake of 'Bol Bachchan'". IBNLive. Archived from the original on 3 April 2013. Retrieved 26 March 2013.
  17. ^ "Venkatesh to romance Anjali again?". way2movies.com. Retrieved 13 March 2013.
  18. ^ "Shazahn in 'Bol Bachchan' Telugu remake". The Hindu. 27 June 2013. Retrieved 28 June 2013.
  19. ^ "Ram impresses Thai boxing coach". 123telugu.com. 7 August 2013. Retrieved 7 August 2013.
  20. ^ "It was fun galore for Rohit Shetty on 'Bol Bachchan' remake set". midday.com. Retrieved 24 May 2013.
  21. ^ "Bol Bachchan remake's second schedule begins". 123telugu.com. Retrieved 29 March 2013.
  22. ^ "Venkatesh, Ram head to Panchgani". 123telugu.com. 16 April 2013. Retrieved 16 April 2013.
  23. ^ "Bollywood director Rohit Shetty visits 'Garam Masala' sets". IBN Live. Archived from the original on 19 June 2013. Retrieved 21 May 2013.
  24. ^ "Venkatesh – Ram fight at RFC". 123telugu.com. 6 June 2013. Retrieved 6 June 2013.
  25. ^ "Venkaresh, Ram's Golmaal left with two songs". The Times of India. Archived from the original on 4 October 2013. Retrieved 4 July 2013.
  26. ^ "Ram-Venkatesh's Golmaal progressing briskly". The Times of India. Archived from the original on 5 October 2013. Retrieved 6 August 2013.
  27. ^ "Venky – Anjali heading to Japan". 123telugu.com. 27 August 2013. Retrieved 28 August 2013.
  28. ^ Narasimham, M. L. (5 October 2013). "Masala: Humour despite twirling moustache". The Hindu. Retrieved 5 October 2013.
  29. ^ "'Masala' title song being shot now". 123telugu.com. 19 October 2013. Retrieved 20 October 2013.
  30. ^ "Masala movie to release on Nov 14". The Times of India. Archived from the original on 10 November 2013. Retrieved 22 October 2013.
  31. ^ "Review : Masala – Doesn't have the right flavour". 123telugu.com. 14 November 2013. Retrieved 14 November 2013.
  32. ^ "Masala Telugu Movie Review". Times of AP. Retrieved 14 November 2013.
  33. ^ "Masala Telugu movie review". way2movies.com. Retrieved 14 November 2013.
  34. ^ "Masala Movie Review". gulte.com. Retrieved 14 November 2013.

External links[edit]

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