Omnibus (magazine)

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Omnibus
Editor-in-chiefLeo Longanesi
CategoriesIllustrated magazine
FrequencyWeekly
PublisherRizzoli
FounderLeo Longanesi
Founded1937
First issue3 April 1937
Final issueJanuary 1939
CountryItaly
Based inMilan
LanguageItalian

Omnibus was a weekly illustrated general cultural magazine published in Milan, Italy, between 1937 and 1939.[1] Its subtitle was settimanale di attualità politica e letteraria.[2][3] It is described as the "father of Italian magazines", especially in regard to the use of photographs and images.[4] The magazine was closed by the fascist authorities.[5]

History and profile[edit]

The first issue of Omnibus appeared on 3 April 1937, and the publisher was Rizzoli based in Milan.[4][6] Leo Longanesi was the founder and editor-in-chief of the magazine which featured articles about the current events, literary works, theatre and music reviews, interviews with Hollywood stars and movie reviews, sports and fashion.[2] These articles were accompanied by photographs and photocollages.[3] The magazine was published on a weekly basis.[3][6]

Irene Brin published articles in the magazine using the pseudonym Mariù.[7] Elio Vittorini published articles on American literature in Omnibus, and a collection of these articles was published in his anthology entitled Americana in 1941.[8] Another contributor was Ennio Flaiano.[9] The following also published articles in the magazine: Indro Montanelli, Alberto Moravia, Vitaliano Brancati, Mario Soldati, Mario Pannunzio, Arrigo Benedetti, Alberto Savinio,[6] Eugenio Montale and Dino Buzzati who published short stories using a pseudonym, Giovanni Drogo.[3]

Omnibus was closed by the fascist administration in January 1939 and succeeded by another Rizzoli magazines, Tutto and Oggi.[2][5]

References[edit]

  1. ^ David Forgacs; Stephen Gundle (2007). Mass Culture and Italian Society from Fascism to the Cold War. Bloomington, IN: Indiana University Press. p. 102. ISBN 978-0-253-21948-0.
  2. ^ a b c Manuela Di Franco (April 2018). Popular Magazines in Fascist Italy, 1934 – 1943 (PhD thesis). University of Cambridge. pp. 5, 12, 34, 43, 108. doi:10.17863/CAM.33377.
  3. ^ a b c d Giorgia Alù (2021). Literature and Photography in Italy. Oxford Research Encyclopedias. doi:10.1093/acrefore/9780190201098.013.1201.
  4. ^ a b Stefano Poma (22 November 2017). "Omnibus, il settimanale che cambiò il giornalismo italiano". l'Universale (in Italian). Archived from the original on 3 December 2017. Retrieved 22 September 2021.
  5. ^ a b Fabio Guidali (Winter 2019). "Developing Middlebrow Culture in Fascist Italy: The Case of Rizzoli's Illustrated Magazines". Journal of European Periodical Studies. 4 (2): 108. doi:10.21825/jeps.v4i2.10774. hdl:2434/740036. S2CID 213408933.
  6. ^ a b c "Longanesi Leo 1905-1957" (in Italian). Arts Life History. November 2014. Retrieved 26 September 2021.
  7. ^ Maurizia Boscagli (1995). "The power of style". In Robin Pickering-Iazzi (ed.). Mothers of Invention: Women, Italian Fascism, and Culture. Minneapolis; London: University of Minnesota Press. p. 121. ISBN 978-0-8166-2651-9.
  8. ^ Anna Baldini (2016). "Working with images and texts: Elio Vittorini's Il Politecnico". Journal of Modern Italian Studies. 21 (1): 60. doi:10.1080/1354571X.2016.1112064. S2CID 146888676.
  9. ^ Marisa S. Trubiano (2000). "Ennio Flaiano: A Journalist in Rome". Italian Culture. 18 (2): 195–210. doi:10.1179/itc.2000.18.2.195. S2CID 144624428.
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