ProEvents

From Wikipedia, the free encyclopedia
ProEvents
IndustrySports
Founded1992
FounderChairman: Paul Kam
CEO: Julian Kam
ServicesTour management
Club sponsorship
Media and Event Marketing
Merchandising & Licensing
Player Commercial Endorsement
Websiteproevents.com

ProEvents is the leading football promoter in Asia and they are a marketing and event management consultancy with offices in Hong Kong, Malaysia and Singapore.[1]

History[edit]

The company was established in Hong Kong in 1992 by Paul J Kam[2] and Julian Kam, a FIFA Licensed Match Agent.[3] Subsequently, two more offices were set up in Singapore and Malaysia in 2000 and 2001 respectively.

The company’s first-ever international football match organised two decades ago was Hong Kong local champions Eastern Athletic Association vs. Japan J-League Nagoya Grampus Eight[4] taken place at the Mongkok Stadium in Hong Kong in 1993. Since then, ProEvents has managed and organised international football matches in the following Asian cities:

Bandar Seri Begawan, Bangkok, Beijing, Busan, Guangzhou, Hangzhou, Hanoi, Hong Kong, Jakarta, Kuantan, Kuala Lumpur, Macao, Manila, Nagoya, Saitama, Seoul, Shanghai, Shenzhen, Singapore, Tokyo, Vancouver and Yiwu.

Business[edit]

ProEvents has been organising and promoting international matches for major football clubs as well as national teams,[1] also specialises in club sponsorship and CSR, media and event marketing, merchandising & licensing, player commercial endorsement and professional consultancy in the football industry.

Clubs and National Teams[edit]

Over the past 25 years, the company has organised and promoted international events with football clubs such as Arsenal,[5] FC Barcelona, Chelsea, Inter Milan, Liverpool, Manchester City, Manchester United[6][7][8] etc. Also national teams such as Argentina, Brazil, China, England, Japan, Malaysia, Thailand etc.[9] ProEvents have been appointed by the Premier League as Official Event Management Partner[2] exclusively to organise the Barclays Asia Trophy in Hong Kong in 2011 and 2013.

Players[edit]

The company has worked with a number of high-profile players for commercial endorsement in the region. These players include Lionel Messi,[10] Frank Lampard, Fernando Torres, Fabio Cannavaro,[11] Ahn Jung Hwan,[12] Ryan Giggs,[13] Michael Owen, John Terry, Steven Gerrard, Robert Pires.[14]

Matches[edit]

Updated on 16 Oct 2019

1993
Eastern vs Nagoya Grampus Eight Hong Kong
1994
Eastern vs UC Sampdoria Hong Kong
China National Team vs UC Sampdoria China
Indonesia National Team vs UC Sampdoria Italy
1995
Sing Tao vs UC Sampdoria Hong Kong
China National Team vs UC Sampdoria China
Malaysia Selection vs Manchester United Malaysia
Merdeka Tournament (Bulgaria National Team, Iraq National Team, Malaysia National Team, South Korea National Team, Uzbekistan National Team, Budapesti Vasas Sport Club) Malaysia
1996
Golden Selection Team vs England National Team Hong Kong
1997
South China vs Manchester United Hong Kong
Thailand National Team vs Manchester United Thailand
Urawa Red Diamonds vs Manchester United Japan
South China vs Chelsea[15] Hong Kong
Brunei National Team vs Chelsea Brunei
Thailand National Team vs Chelsea Thailand
1999
South China vs Manchester United Hong Kong
Shanghai Shenhua FC vs Manchester United China
Thailand National Team vs Arsenal Thailand
Malaysia National Team vs Arsenal Malaysia
2000
South China vs Yugoslavia National Team Hong Kong
2001
Singapore National Team vs Manchester United Singapore
Thailand National Team vs Manchester United Thailand
Malaysia National Team vs Manchester United[16] Malaysia
International Youth Tournament (China, Argentina, Brazil, Japan) Hong Kong
2002
Malaysia National Team vs Brazil National Team[17] Malaysia
Slovakia National Team vs Japan National Team Japan
Thailand National Team vs Leeds United Thailand
2003
Urawa Red Diamonds vs Feyenoord Japan
Busan Icons vs Feyenoord Korea
China National Team vs Brazil National Team[18] China
International Youth Tournament (Brazil vs Malaysia & Portugal vs Korea) Malaysia
2004
China National Team vs Finland National Team China
Urawa Red Diamonds vs Inter Milan Japan
2005
Honda Cup (Vietnam National Team, SK Bucheon, Indonesia National Team, FC Barcelona B Team) Vietnam
Hong Kong Representative Team vs Brazil National Team[19] Hong Kong
2007
Reunification Cup (Bayern Munich, São Paulo, China National Team, FIFA World Stars, Hong Kong celebrities, Mainland China celebrities) Hong Kong
Urawa Red Diamonds vs Manchester United[20] Japan
FC Seoul vs Manchester United Korea
Shenzhen Xiangxue Eisiti vs Manchester United Macau
Guangzhou Pharmaceutical FC vs Manchester United China
Mission Hills Invitation XI vs FC Barcelona Hong Kong
2008
Lunar New Year Cup (Ulsan Hyundai) Hong Kong
Guangzhou Pharmaceutical FC vs Chelsea China
Chengdu Blades FC vs Chelsea Macau
Malaysian Selection vs Chelsea[21] Malaysia
Argentina Men’s Olympic Team vs. Japan Men’s Olympic Team Japan
Argentina Women's Olympic Football Team vs. Japan Women's Olympic Football Team Japan
2009
Malaysian XI vs Manchester United[22] Malaysia
FC Seoul vs Manchester United Korea
Hangzhou Greentown FC vs Manchester United China
2011
Hangzhou Greentown FC vs Arsenal[23] China
Malaysian XI vs Arsenal[24] Malaysia
Sunray Cave FC vs Liverpool China
Malaysian XI vs Liverpool[25] Malaysia
Malaysian XI vs Chelsea[26] Malaysia
Thai Premier League All Stars vs Chelsea Thailand
Barclays Asia Trophy (Chelsea, Aston Villa, Blackburn Rovers, Kitchee)[27] Hong Kong
2012
Malaysian XI vs Arsenal[28] Malaysia
Kitchee vs Arsenal Hong Kong
Malaysian XI vs Manchester City[29] Malaysia
2013
Nagoya Grampus vs Arsenal[30] Japan
Urawa Red Diamonds vs Arsenal Japan
Indonesia National Team vs Arsenal Indonesia
Singha Thailand All-Star XI vs Chelsea Thailand
Malaysian XI vs Chelsea[31] Malaysia
BNI Indonesia All Stars vs Chelsea Indonesia
Barclays Asia Trophy (Manchester City, Tottenham Hotspurs, Sunderland, South China)[32] Hong Kong
Merdeka Tournament[33] (Malaysian, Singapore National Team, Thailand National Team, Myanmar) Malaysia
2014
Kitchee vs Paris Saint-Germain[34] Hong Kong
HKFA Centennial Celebration Match[35] (Hong Kong vs Argentina) Hong Kong
2015
Malaysian XI vs Tottenham Hotspurs[36] Malaysia
Thailand All-Stars vs Chelsea[37] Thailand
Malaysian XI vs Liverpool Malaysia
2016
Vancouver International Soccer Challenge (Vancouver Whitecaps FC[38] vs Crystal Palace F.C.[39]) Canada
2017
Nike Lunar New Year Cup (Kitchee, FC Seoul, Muangthong United, Auckland City)[40] Hong Kong
Jockey Club Kitchee Centre Challenge Cup[41] (Kitchee vs Tottenham Hotspurs) Hong Kong
2017 King's Cup (Thailand, Belarus, Burkina Faso, North Korea)[42] Thailand
2018
2018 International Champions Cup (Atlético Madrid, Arsenal, Paris Saint-Germain)[43][44][45] Singapore
International Friendly Match[46] (Hong Kong vs Thailand) Hong Kong
2019
TONGHAI FINANCIAL Chinese New Year Cup 2019 (Hong Kong CNY Selection, Sagan Tosu, Shandong Luneng, Auckland City)[47] Hong Kong
2019 Airmarine Cup (Oman, Singapore, Malaysia, Afghanistan)[48] Malaysia
Liverpool Legends vs Borussia Dortmund Legends[49] Hong Kong
2019 King's Cup (Thailand, Curaçao, Vietnam, India)[50] Thailand
JDT All-Stars Friendly Charity Match (Johor Darul Ta'zim TMJ vs Johor Darul Ta'zim Rest of the World)[51] Malaysia
2019 International Champions Cup (Manchester United, Inter, Juventus, Tottenham Hotspur)[52][53] Singapore
2019 International Champions Cup (Inter vs Juventus)[54] Nanjing, China
2019 International Champions Cup (Tottenham Hotspur vs Manchester United)[55] Shanghai, China

References[edit]

  1. ^ a b Kumar, Nantha (2012-06-09). "Top-flight thrills". Thestar.com.au. Retrieved 2014-09-30.
  2. ^ a b Long, Michael (2011-01-26). "Proevents appointed as Asia Trophy management partner". Sportspromedia.com. Retrieved 2014-09-30.
  3. ^ "Match Agent's List". Fifa.com. Archived from the original on July 6, 2011. Retrieved 2014-09-30.
  4. ^ "ProEvents - 1993 Eastern vs Nagoya Grampus Eight". Facebook.com. Retrieved 2014-09-30.
  5. ^ [1]. Arsenal F.C. 11 April 2013
  6. ^ [2]. Manchester United F.C. 20 October 2006
  7. ^ [3]. Next Media 02 August 2007
  8. ^ [4][permanent dead link]. Next Media 04 August 2007
  9. ^ "National Team Gets Special Recognition for Arsenal Match". Archived from the original on 2014-11-06. Retrieved 2014-01-09.. Football Association of Malaysia 27 July 2012
  10. ^ [5]. ProEvents 30 September 2014
  11. ^ [6]. ProEvents 6 August 2006
  12. ^ [7]. ProEvents 16 May 2006
  13. ^ [8]. ProEvents 10 May 2006
  14. ^ [9]. ProEvents 28 Feb 2013
  15. ^ [10]. South China Morning Post 28 March 1997
  16. ^ [11]. BBC Sport 6 July 2001
  17. ^ [12]. Sina Corp 29 March 2002
  18. ^ [13]. People's Daily 14 January 2003
  19. ^ [14]. South China Morning Post 4 April 2013
  20. ^ [15]. ESPN FC 10 May 2007
  21. ^ [16]. The Daily Telegraph 24 July 2008
  22. ^ [17]. The Star (Malaysia) 12 June 2009
  23. ^ ""2011阿森纳中国行"正式开启 7月14日空降杭州!_阿森纳中文官方网站". Archived from the original on 2014-11-07. Retrieved 2014-11-07.. Arsenal F.C. 25 May 2011
  24. ^ [18]. Ticketpro 13 July 2011
  25. ^ [19][permanent dead link]. Liverpool F.C. 7 June 2011
  26. ^ [20]. Ticketpro 21 July 2011
  27. ^ [21]. Hong Kong Football Association 27 July 2011
  28. ^ [22] Archived 2012-06-17 at the Wayback Machine. Arsenal F.C. 14 June 2012
  29. ^ [23]. Ticketpro 30 July 2012
  30. ^ [24]. Arsenal F.C. 29 March 2013
  31. ^ [25]. Goal.com 30 May 2013
  32. ^ [26]. Hong Kong Football Association 30 May 2013
  33. ^ "Merdeka Tournament in Kuantan". Archived from the original on 2013-09-02. Retrieved 2013-12-12.. Football Association of Malaysia 26 August 2013
  34. ^ [27]. Paris Saint-Germain F.C. 29 July 2014
  35. ^ [28]. BBC Sport 14 October 2014
  36. ^ [29]. Tottenham Hotspurs 27 May 2015
  37. ^ [30]. Chelsea 30 May 2015
  38. ^ [31]. Vancouver Whitecaps 19 July 2016
  39. ^ [32]. Crystal Palace F.C. 19 July 2016
  40. ^ [33]. Hong Kong Football Association 31 January 2017
  41. ^ [34]. ProEvents 26 May 2017
  42. ^ [35]. Thai Football Database 20 June 2017
  43. ^ [36]. PSG 3-2 Atlético de Madrid, ICC 30 July 2018
  44. ^ [37]. Arsenal 5-1 PSG, ICC 28 July 2018
  45. ^ [38]. Atlético de Madrid 1-1 Arsenal (3-1 Pens), ICC 26 July 2018
  46. ^ [39]. Hong_Kong_Football_Association 11 October 2018
  47. ^ [40]. Hong Kong Football Association 7 Feb 2018
  48. ^ [41]. Bernama 24 March 2019
  49. ^ [42]. Liverpool 8 June 2019
  50. ^ [43]. Fox Sports 9 June 2019
  51. ^ [44]. Free Malaysia Today 1 July 2019
  52. ^ [45]. CNA 20 July 2019
  53. ^ [46]. 2019 ICC 21 July 2019
  54. ^ [47]. Sky Sports 24 July 2019
  55. ^ [48]. 2019 ICC 25 July 2019

External links[edit]