Robert M. Rosenberg

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Robert M. Rosenberg
Born (1938-03-22) March 22, 1938 (age 86)
Boston, Massachusetts, U.S.
Education
Occupations
  • Businessman
  • professor
  • author
Employers
Board member of
Parent

Robert M. Rosenberg (born March 22, 1938) is an American businessman, professor, and author. He was the chief executive officer of Dunkin' Donuts for thirty-five years from 1963 to 1998 and also served on the board of directors of Sonic Corp and Domino's Pizza. He was also an adjunct professor at Babson College's F. W. Olin Graduate School of Business.

Early life and education[edit]

Rosenberg was born in 1938 in Boston, Massachusetts, to Bertha (née Greenberg) and William Rosenberg,[1][2] who founded a group of restaurant businesses, Universal Food Systems, which included Dunkin' Donuts.[3] Robert Rosenberg graduated with a bachelor's degree in 1959 from Cornell University's Hotel and Restaurant School,[4][5] where he was a member of the Kappa Chapter of Zeta Beta Tau.[6] He later graduated with an MBA from Harvard Business School in 1963.[5][7] During summer breaks, Rosenberg worked at his family's businesses.[8] Kappa (Cornell University) named Rosenberg Zeta Beta Tau Man of Distinction for 2022.

Career[edit]

In 1963, at the age of 25,[9] Rosenberg assumed leadership of his family business, Universal Food Systems, as CEO and president.[10][11] At the time, the company consisted of several small businesses grossing $20 million per year,[12] including 100 Dunkin' Donuts locations in the U.S., generating $10 million in annual sales.[8][9] Rosenberg transformed Universal Food Systems to focus on Dunkin' Donuts.[13]

On February 6, 1968, Rosenberg took the company through its initial public offering.[14] In September 1983, Rosenberg became chairman while continuing to serve as CEO of Dunkin' Donuts.[5][10] The company remained publicly traded until 1989, earning investors a 35% compound rate of return.[13] During his tenure as Dunkin' Donuts CEO, Rosenberg served on the board of the International Franchise Association.[15] In 1970, he served as the association's chairman.[16]

In late 1989, Dunkin' Donuts announced its acquisition by Allied-Lyons PLC, a large UK food and beverage group which also owned Baskin-Robbins.[17][18] Rosenberg continued to lead the company that became known as Allied Domecq Retailing (later Dunkin' Brands) which also acquired Togo's sandwich shops. By the time Rosenberg retired in 1998, the company had about 6,500 locations around the world.[8]

Following his retirement, Rosenberg went on to become an adjunct professor at Babson College's F. W. Olin Graduate School of Business.[8] He also served as a trustee of the college.[19] In addition to teaching at Babson, Rosenberg was on the board of directors at Sonic Corp., from April 1993 to 2016, and Domino's Pizza, from 1999 until April 2010, where he served both companies as chairman of their compensation committees.[20][21]

In 2020, Rosenberg released a book, Around the Corner to Around the World (HarperCollins Leadership), which memorializes his 35 years as the CEO of Dunkin' Donuts. The book also offers advice on business management and franchising.[22]

Awards and honors[edit]

In 1968, Rosenberg was awarded the Golden Plate by the American Academy of Achievement and was named among the Greater Boston Chamber of Commerce's list of Ten Outstanding Young Leaders.[23][24] He was a member of the President's Task Force on Equal Opportunity.[24]

Rosenberg received an honorary degree in business administration from Johnson & Wales University in 1990.[25] In 1992, he was honored by the International Food Manufacturers Association with their Golden Plate Award.[26] Rosenberg was also inducted into Massachusetts Hospitality Hall of Fame.[27] From Babson College, he received an honorary Doctor of Laws degree in 1997.[28][29] In 2001, he was inducted into the Babson College's Academy of Distinguished Entrepreneurs.[30] In 2007, he was inducted into the inaugural class of Edgecliff Hall of Fame of the Kappa Chapter of Zeta Beta Tau.[6] The International Franchise Association honored Rosenberg in 1998 when they inducted him into their Hall of Fame.[31] Rosenberg was named the Zeta Beta Tau Man of Distinction for 2022.

Bibliography[edit]

  • Rosenberg, Robert; Bedell, Madelon (1969). Profits from Franchising. McGraw-Hill. OCLC 318246589.
  • Spinelli, Stephen; Rosenberg, Robert; Birley, Sue (2004). Franchising: Pathway to Wealth Creation. FT Press. ISBN 978-0-13-009717-0.
  • Rosenberg, Robert (October 13, 2020). Around the Corner to Around the World: A Dozen Lessons I Learned Running Dunkin Donuts. HarperCollins Leadership. ISBN 978-1-4002-2049-6.

References[edit]

  1. ^ "Robert M Rosenberg". United States Census. 1940. Retrieved July 8, 2020 – via FamilySearch.
  2. ^ "Bertha (Greenberg) Rosenberg". The Boston Globe. July 2008. Retrieved July 8, 2020 – via Legacy.com.
  3. ^ Connolly, Allison (March 20, 2000). "Doughnut chain founder still an 'icon'". Boston Business Journal. Retrieved July 8, 2020.
  4. ^ "In the News: Robert M Rosenberg '59" (PDF). Cornell Alumni News. February 1984. p. 69. Retrieved July 8, 2020.
  5. ^ a b c "Business People; New Chairman Outlines Dunkin' Donuts Goals". The New York Times. September 19, 1983. p. D2. ISSN 0362-4331. Retrieved July 8, 2020.
  6. ^ a b "Kappa ZBT'S 100TH Birthday Party A Huge Success" (PDF). The Edgecliff News. Kappa Chapter of Zeta Beta Tau. Winter 2007. Retrieved July 8, 2020.
  7. ^ "Alumni Write: Robert M. Rosenberg '59" (PDF). The Edgecliff News. Kappa Chapter of Zeta Beta Tau. Winter 2007. Retrieved July 8, 2020.
  8. ^ a b c d Reidy, Chris (June 18, 1998). "It's time to pick a new CEO". The Boston Globe. pp. D1–D7. Retrieved July 8, 2020 – via Newspapers.com.
  9. ^ a b "Franchising opportunities beyond donuts". The Philippine Star. June 14, 2010. Retrieved July 8, 2020.
  10. ^ a b Vittolino, Sal (January 28, 1985). "Franchise Group Grew to Dollars from Donuts". Sun-Sentinel. Archived from the original on June 24, 2020. Retrieved July 8, 2020.
  11. ^ Taylor, Kate (April 18, 2019). "Dunkin' CMO explains the chain's controversial decision to slash 'Donuts' from its name". Business Insider. Retrieved July 8, 2020.
  12. ^ "Robt. Rosenberg New Head of Universal Food". Waltham News-Tribune. August 8, 1963.
  13. ^ a b "Robert M. Rosenberg H'97, MP'94". Babson College. Retrieved July 8, 2020.
  14. ^ Tubb, John (February 11, 1968). "Over the Counter: Pre-Valentine Day 'Massacre'". Austin American-Statesman. pp. A27. Retrieved July 8, 2020 – via Newspapers.com.
  15. ^ United States Senate Committee on the Judiciary (October 16, 1967). Franchise Legislation: Hearings Before the Subcommittee on Antitrust and Monopoly of the Committee on the Judiciary. United States Congress. p. 177.
  16. ^ Looking Back: Looking Ahead, An IFA 25th Anniversary Retrospective. International Franchise Association. 1985. p. 13.
  17. ^ "Allied-Lyons Agrees To Buy Dunkin' Donuts". AP News. November 17, 1989. Retrieved July 8, 2020.
  18. ^ "British Firm to Acquire Dunkin' Donuts". Los Angeles Times. November 17, 1989. Archived from the original on June 24, 2020. Retrieved July 8, 2020.
  19. ^ "Governance: Members of the Board of Trustees, October 2010 to October 2011". Babson College. Retrieved July 8, 2020.
  20. ^ "Schedule 14A: Sonic Corp". EDGAR. Securities and Exchange Commission. December 15, 2014. pp. 11–12. Retrieved July 8, 2020.
  21. ^ "Schedule 14A: Domino's Pizza". EDGAR. Securities and Exchange Commission. April 28, 2009. p. 4. Retrieved July 8, 2020.
  22. ^ Young, Robin (October 19, 2020). "In New Book, Former Dunkin' CEO Robert Rosenberg Shares 'A Dozen Lessons' In Business". WBUR. Retrieved November 10, 2020.
  23. ^ "Complete List of Ten Outstanding Young Leaders Honorees" (PDF). Greater Boston Chamber of Commerce. 2016. Retrieved July 8, 2020.
  24. ^ a b 1968 Banquet of the Golden Plate (Catalog). Academy of Achievement. 1968. p. 15.
  25. ^ Mingis, Ken (May 27, 1990). "Scott shows sunny side at Johnson & Wales, part 2: 825 graduate in ceremonies at Civic Center". Providence Journal. Retrieved July 8, 2020.
  26. ^ "Past Gold & Silver Plate Winners" (PDF). International Foodservice Manufacturers Association. 2018. Retrieved July 8, 2020.
  27. ^ "People News". AcaMedia. Smith College. November 2, 2000. Retrieved July 8, 2020.
  28. ^ "Honorary Degree Recipients". Babson College. Retrieved July 8, 2020.
  29. ^ "Robert M. Rosenberg H'97, MP'94". Babson College. Retrieved July 8, 2020.
  30. ^ "Inductees". Babson College. Retrieved July 8, 2020.
  31. ^ "Past IFA Major Award Winners". International Franchise Association. Retrieved July 8, 2020.
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