Talk:Bastion Collective

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Edit request May 2024[edit]

I represent Bastion and know not to edit this article directly. There are a few updates I'd like to request. Can an unconnected editor please help?

1) The agency is now called just Bastion. The Collective part was removed years ago. You can see in coverage going back to 2021 that the name isn't used anymore. Can the article be renamed to Bastion (agency), to match the article?

2) With the 2021 acquisition of New Zealand's shine, Bastion is now considered the largest independent agency in Australasia, which is Australia and New Zealand and some other islands. Can this be changed in the lead? Suggested before and after text follows, with a source:

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It is reportedly the largest independent marketing and communications group in Australia, and was founded in 2009 by former professional [[Australian rules football]]er [[Fergus Watts]].
+
It is reportedly the largest independent marketing and communications group in Australia and New Zealand, and was founded in 2009 by former professional [[Australian rules football]]er [[Fergus Watts]].

This box shows the ref placement:

It is reportedly the largest independent marketing and communications group in Australia and New Zealand, and was founded in 2009 by former professional Australian rules footballer Fergus Watts.[4][1][2]

3) Could you add a company acquisition chronologically after the first paragraph of the history section?:

In 2010, the business acquired PR Agency Undertow Media.[5]

4) The location information in the operations section is out of date. Could you replace the second paragraph as follows. Note that I'm purposely phrasing the location information to use the company contact page as a source, to simplify the sourcing challenge:

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The company's global headquarters is in the Melbourne, Australia suburb of Richmond, Victoria, with additional offices in Sydney, Canberra, and Queensland. With the recent acquisition of Shine, they have expanded into New Zealand with offices in Auckland and Wellington.
+
The company's global headquarters is in the Melbourne, Australia suburb of Richmond Cremorne, Victoria, and the company lists additional offices in Sydney, Canberra, Brisbane, Auckland, Los Angeles, Orange County, CA, and New York City.

Text showing sources:

The company's global headquarters is in the Melbourne, Australia suburb of Richmond Cremorne, Victoria,[9] and the company lists additional offices in Sydney, Canberra, Brisbane, Auckland, Los Angeles, Orange County, CA, and New York City.[10]

Thanks. ~~~~

References

  1. ^ a b c "Why marketing firm Bastion Collective is introducing unlimited leave for its staff". smartcompany.com.au. 2017-03-13. Retrieved 2019-05-02.
  2. ^ a b c "Aussie Collective Bastion Sets Up in Irvine". ocbj.com. 2019-01-28. Retrieved 2019-05-02.
  3. ^ https://www.adnews.com.au/news/bastion-creates-the-big-independent-as-it-acquires-nz-agency-shine
  4. ^ https://www.adnews.com.au/news/bastion-creates-the-big-independent-as-it-acquires-nz-agency-shine
  5. ^ "Life after AFL: Fergus Watt's Bastion towers high". afr.com.au. 2014-06-30. Retrieved 2024-01-29.
  6. ^ "Bastion creates the big independent as it acquires NZ agency Shine - AdNews". www.adnews.com.au. Retrieved 2023-12-11.
  7. ^ https://www.dnb.com/business-directory/company-profiles.bastion_reputation_management_(no2)_pty_ltd.525b9b903665ccaae53f53c804a3c8c3.html
  8. ^ https://bastionagency.com/contact
  9. ^ https://www.dnb.com/business-directory/company-profiles.bastion_reputation_management_(no2)_pty_ltd.525b9b903665ccaae53f53c804a3c8c3.html
  10. ^ https://bastionagency.com/contact

Th2347 (talk) 23:50, 14 May 2024 (UTC)[reply]

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