Talk:Cannibalization (marketing)

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Rename[edit]

The following discussion is an archived discussion of a requested move. Please do not modify it. Subsequent comments should be made in a new section on the talk page. Editors desiring to contest the closing decision should consider a move review. No further edits should be made to this section.

The result of the move request was: not moved per BDD. DrKiernan (talk) 15:03, 6 October 2012 (UTC)[reply]


Cannibalization (marketing)Cannibalization (market)

I would like to suggest that this page might be moved to Cannibalization (market). 70.247.162.84 (talk) 10:26, 11 September 2012 (UTC)[reply]

To clarify somewhat, cannibalization is a process that acts on a market. Marketing is the study of markets. Renaming opens the article up to a larger domain to which the term is applicable, not just marketing (for example--economics), which are referring to the same underlying process. 70.247.162.84 (talk) 17:37, 14 September 2012 (UTC)[reply]
There is a need to disambiguate. See cannibalization (parts), for example. The term in use is cannibalization, not market cannibalization. 70.247.162.84 (talk) 01:30, 30 September 2012 (UTC)[reply]
  • Oppose Marketing isn't the study of markets. This deals with a concept in marketing, not in markets. --BDD (talk) 19:19, 19 September 2012 (UTC)[reply]
Please explain how the two are different. 70.247.162.84 (talk) 01:30, 30 September 2012 (UTC)[reply]
See market, marketing, market, and marketing. If you still believe these are the same concepts, you can propose a merge. --BDD (talk) 17:02, 30 September 2012 (UTC)[reply]
The above discussion is preserved as an archive of a requested move. Please do not modify it. Subsequent comments should be made in a new section on this talk page or in a move review. No further edits should be made to this section.

Cannibalization (marketing) v Market cannibalisation[edit]

I understand that the request to merge these two articles was opposed and the discussion is now closed.

But, if these two concepts are so very different, can someone please explain to me, why these two articles canvass the same concepts?

The article on market cannibalisation is marginally more lucid than that this one. But neither really provides a simple, meaningful account of what it is, why companies do it and why we need to know about it. Cannibalisation is not a very complicated idea. It should be possible to explain it simply and clearly in a single article.12:57, 29 September 2017 (UTC)