Talk:Moncler

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Lead section, history section, Collections section and a brand new section about shareholders. UPDATED AS OF 12 FEBRUARY 2019[edit]

Hi all. I’d like to slightly update the article. Where applicable, I’ve provided third party sources. In yellow you’ll find my edits, and in bold my comments which set out the reason for the suggested changes. What do you think?


LEAD SECTION
Moncler S.p.A is an Italian luxury apparel manufacturer and lifestyle brand company (this definition of the company would be more accurate) founded in 1952 by René Ramillon most known for its down jackets and sportswear. Moncler took its name from the abbreviation of Monestier-de-Clermont, an Alpine town near Grenoble, France. In 2003, the brand was bought by the Italian entrepreneur Remo Ruffini. Moncler’s flagship store is on the Rue du Faubourg Saint-Honoré in Paris. In August 2018, Moncler opened a brand-new 320 square meter store in Norway. (Moncler owns an ever-growing number of stores worldwide. The one opened in Norway is one of them (the same goes for the flagship store), however, it’s not the largest nor the most important. I would delete these two sentences from the lead section since they are slightly misleading. Otherwise, if you agree, I would recommend a dedicated section on these topics further on in the article).


HISTORY SECTION
The name is an abbreviation of Monestier-de-Clermont, a village in the mountains near Grenoble. At the outset, Moncler produced quilted sleeping bags, a single model of a lined cagoule and tents with a telescopie structure and outside cover. The first quilted jackets were conceived for protecting workers from the cold. They used the jackets on top of their overalls in the small mountain establishment. The first to note them and realize their potential was the French mountaineer Lionel Terray. The result saw the specialist range "Moncler pour Lionel Terray". quilted jackets, salopettes, gloves, high-resistance sleeping bags, and extreme protection made them suitable for the harshest climates. All were put to the test in the course of expeditions and were gradually improved There is no source to back this part up.

In 1954, Moncler quilted jackets were chosen to equip the Italian expedition to K2, which culminated with the conquest of the earth's second highest summit by Achille Compagnoni and Lino Lacedelli. Moncler also accompanied the French expedition which reached the summit of Makalù in 1995 and was the official supplier for expeditions in Alaska organised by Lionel Terray in 1964.

On occasion of the Grenoble Winter Olympics, Moncler became the official supplier of the French national downhill skiing team. It was a special event that was also to mark the change in logo: Mount Eguit, which rises up behind the village, was replaced by the cockerel. It was the French national downhill skiing team itself that requested a variation on the quilted jacket: it was no longer to be the double version but a single garment that would be more manageable, light, and well-suited to competition requirements. Initially called "Huascaran" and then "Nepal", with the addition of leather epaulettes for resting the skis on without damaging the fabric, this more flexible and comfortable version of the jacket was to all intents and purposes the precursor of the present-day Moncler jacket, and heralded its success.

Chantal Thomass, a designer who worked with the company until 1989, overhauled the appearance of the quilted jacket and she replaced the zip with buttons and used fur trim, satin, and reversible fabrics.

In 2003, Moncler was bought out by the Italian entrepreneur Remo Ruffini, current president and creative director, who was to introduce the strategy of the global quilted jacket.

The IPO of Moncler on the Milan Stock Exchange took place on 16 December 2013, with an initial value of €10.20 per share. The shares were 27 times oversubscribed and rose 47% on the first day, resulting in a market capitalization of nearly €4 billion. Moncler hired celebrity photographer Annie Leibovitz in August 2013 to shoot an ad campaign.

Here I would add the following paragraph.
In 2018 Remo Ruffini conceived the Moncler Genius project, a new creative and business model where well-known designers create distinct collections interpreting Moncler’s identity that are released on monthly basis.[1][2][3]


COLLECTIONS

  • Moncler: main line for men and women (since 1952)After Ruffini was appointed the collection came to be known as "Main"
  • Moncler Enfant: kidswear collection
  • Moncler Grenoble: the skiwear collection made its debut in New York in 2010 during New York Fashion Week
  • Moncler Gamme Rouge: Moncler's haute couture collection designed by Alessandra Facchinetti and then by Giambattista Valli. Since 2008, the collection is presented during Paris Fashion Week.
  • Moncler Gamme Bleu: men’s collection designed by Thom Browne and presented at Milan Fashion Week
  • Moncler Lunettes: a line of sunglasses created by music producer Pharrell Williams in August 2013
  • Moncler O: A collaboration between Moncler and Off-White c/o Virgil Abloh
  • Moncler C: A collaboration between Moncler and British designer Craig Green
  • Moncler Genius 7 Fragment: A collaboration between Moncler and Japanese designer Hiroshi FujiwaraA project where well-known designers create collections interpreting Moncler’s classics. The collections are released on monthly basis.[1][2][3]The information was incomplete


BRAND NEW SECTION ABOUT COLLABORATIONS
COLLABORATIONS
Over the years four celebrated photographers have collaborated with Moncler for institutional campaigns: Bruce Weber (campaigns from 2009 to 2014),[4][5] Annie Leibovitz (campaigns from 2014 to 2018)[6], Craig McDean (a campaign during the Fall-Winter season 2018-2019)[7] and Steven Meisel (Gamme Rouge-related campaigns from 2009 to 2014).


BRAND NEW SECTION ABOUT MAJOR SHAREHOLDERS
Furthermore, I would add another section (called “Major Shareholders”). I’ve found this information for companies elsewhere on Wikipedia. It could provide further information about the company.

MAJOR SHAREHOLDERS

As of February 2019[8]
Shareholder Stake (% of ordinary shares)
Ruffini Partecipazioni S.r.l. 26.2%%
ECIP M S.A 4.8%
Treasury shares 2.6%
Market 66.4%

Cristiana Napoleone (talk) 16:18, 12 February 2019 (UTC)[reply]

References

  1. ^ a b "Moncler 5 Craig Green". Retrieved 6 February 2019.
  2. ^ a b "Moncler's new collection is genius, literally". Retrieved 6 February 2019.
  3. ^ a b "There's a full-length puffer gown from Moncler for your next freezing cold black tie event". Retrieved 6 February 2019.
  4. ^ "A Film About a Jacket — and a Dog". Retrieved 12 February 2019.
  5. ^ "Bruce the Great: Woof!". Retrieved 12 February 2019.
  6. ^ "How Wall Street Puffed Up Sales of $800 Down Parkas". Retrieved 12 February 2019.
  7. ^ "Moncler Taps 19 Talents for its Fall 2018 Ad Campaign". Retrieved 12 February 2019.
  8. ^ "Consob". Retrieved 6 February 2019.
This does not need a help me Template. Any interested user will come along it time and give feedback. Although, you may take action yourself as the page is not protected. Please note: I have not reviewed the actual changes and any comment made should not imply an opinion either way. RhinosF1(chat)(status)(contribs) 15:33, 27 February 2019 (UTC)[reply]
I've just noticed your WP:COI, the {{edit request}} template should have been used. RhinosF1(chat)(status)(contribs) 15:34, 27 February 2019 (UTC)[reply]
Thank youCristiana Napoleone (talk) 11:45, 28 February 2019 (UTC)[reply]

Reply 28-FEB-2019[edit]

  Edit request partially implemented  

  1. Green tickY The requested changes to the lead were made.
  2. Red XN The requested changes to the History section were not made, as this section appears to be insufficiently paraphrased from the source material. (While the source superficially resembles a Wikipedia mirror, it does display a copyright notice, and thus it cannot be ascertained which text is original.) Needless to say, the text in question was largely unsourced in the Wikipedia article, as it did not have ref tags placed within it.
  3. Green tickY The Ruffini project was added.
  4. Green tickY The claims regarding photos who have worked with the company were added (those which were referenced).
  5. Red XN The Major shareholder section was not added, as the shareholders were not WikiLinked to their respective articles within Wikipedia.

plus Additional changes made:

  • Slight copyediting to remove advertising tone in remaining sections.
  • The advertising tone maintenance template was removed.

Regards,  Spintendo  15:12, 28 February 2019 (UTC)[reply]

Hi @Spintendo:, thank you so much for your help.
I have added few comments below for each one of your points. What do you think?
  1. Thank you. Just a question: why did you chose not to include the term "luxury" in the lead section, which is actually the segment Moncler operates in?
  2. I totally agree, unsourced information does not have to be allowed in Wikipedia articles. Regarding the article (this one: https://covetedition.com/shopping/moncler-will-warm-you-up-in-winter/), however, it is ideed a Wikipedia mirror since it is dated 2 November 2015, while the history related text on Wikipedia is there since before. If you agree, I would go though the text, keep sourced information only, and slighlty rewrite it. The same , I would say, goes for sourced and unsourced collections.related information.
  3. Green tickY Thank you :)
  4. Green tickY Thank you. I'll try to find sources for Meisel.
  5. I see. However, not all investors (either people or companies) meet the Wikipedia eligibility criteria, namely have a dedicated article. That does not mean information on who owns a company are not relevant within a page about that company. There are not firm rules on how an article dedicated to a company has to be structured, but lots of large companies related articles include a section about shareholders.
Cristiana Napoleone (talk) 13:14, 5 March 2019 (UTC)[reply]

Question[edit]

Why is it considered an Italian fashion brand if it was created in France?

Was it only because it was bought by an Italian?

In this case does that mean Gucci should be considered a French luxury brand since it has been bought by LVMH?

I'm kinda confused Esteban Outeiral Dias (talk) 15:03, 13 April 2022 (UTC)[reply]

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