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Updating outdated sources
Hi, my name is Andrew. I’m an employee at YouGov, and have engaged with the editor community before (with thanks to Laterthanyouthink for their advice and guidance), and would like to seek some advice on updating the article with some factual updates, most notably as part of the article’s infobox where statistics around revenue, operating income and headcount are all out of date. Additionally, it seems notable and relevant to include a products section, like in comparable articles such as Morning Consult. I have attempted to code the necessary changes below and would appreciate thoughts from the editor community around making these updates to improve the accuracy of the article.
Also in the spirit of keeping information up to date, I would appreciate your thoughts on updating the methodology section with the increase in the size of YouGov’s panel from 12 million to 22 million people. Again, please see a coded and sourced update sentence.
It draws these demographically representative samples from a panel of over 22 million people worldwide.[2]
Thank you in advance for all of your help, do please let me know how best I can assist and how we can proceed.
asfarmer 14:50, 3 January 2023 (UTC)
As an employee of YouGov, I am keen not to directly edit the article myself given my conflict of interest. However as this is an entirely factual change, I was hoping the community would be happy to update the info box and the first part of the ‘Description and governance section’. If useful I have provided some wording:
Steve Hatch has been YouGov’s Chief Executive Officer since August 2023, taking over from co-founder Stephan Shakespeare who succeeded Roger Parry as the company’s Non-Executive Chair. Since Peter Kellner's retirement from the company in 2016, its methodology has been overseen by the YouGov’s Chief Scientist, Doug Rivers.
@Asfarmer Done. For future requests, please use the {{edit COI}} template, so it gets the attention of other reviewers. Ptrnext (talk) 06:31, 1 September 2023 (UTC)
Refreshing and updating the article
This edit request by an editor with a conflict of interest was declined. Some or all of the changes weren't supported by neutral, independent, reliable sources. Consider re-submitting with content based on media, books and scholarly works.
Hi all,
In the spirit of keeping the article up to date and clear to read, I have been working on a refreshed History section which combines the existing information spread across the History and Expansions sections with other notable news pieces and coverage. I think this provides the article with relevant updates and also enhanced its readability with expansions and acquisitions spoken about in one place alone. As an employee of YouGov, I do not wish to edit the article myself, but instead work in good faith with experienced editors as I have done in the past.
Please find below the updates I am proposing to the article, which if implemented would see the ‘Galaxy Research’ and ‘Expansion’ sections removed to avoid duplication. I’ve also included a side-by-side comparison in the hope this helps.
As always, I welcome any views and offers of help and assistance.
YouGov plc is a British international Internet-based market research and data analytics firm headquartered in the UK with operations in Europe, North America, the Middle East, and Asia-Pacific.
History
2000-2010
Stephan Shakespeare and future UK Chancellor of the Exchequer Nadhim Zahawi formed YouGov in the United Kingdom in May 2000. In 2001, they engaged BBC political analyst Peter Kellner, who became chairman and then, from 2007 to 2016, President.[3][4]
In its initial years, YouGov hired a number a notable commentators to write columns on its website, including future UK Prime Minister Boris Johnson [5] and presenter John Humphrys. [6] In April 2005, YouGov became a public company listed on the Alternative Investment Market of the London Stock Exchange[7] In the same year, the company launched BrandIndex which tracks public opinion on consumer brands using daily polls.
In 2006, YouGov began expanding outside the UK through acquisitions and acquired Dubai-based research firm Siraj for $1.2 million plus an eventual earn out of $600,000. In 2007, polling firm Polimetrix, headed by Stanford University professor Doug Rivers,[4]
was acquired by the company.[8] Also in 2007, they added Palo Alto, California-based US research firm Polimetrix for approximately $17 million, Scandinavian firm Zapera for $8 million and German firm Psychonomics for $20 million. In 2009 and 2010, YouGov expanded its US operations with two acquisitions; first buying Princeton, New Jersey research firm Clear Horizons for $600,000 plus an earn out of $2.7 million, then Connecticut-based research firm Harrison Group for $6 million with a $7 million earnout.
In 2010, YouGov bought a 20% stake of sports media data company SMG Insight. In 2018, the company acquired the remaining 80% of SMG Insight's stock.[9] The new business was rebranded YouGov Sport.[10]
Ahead of the 2010 U.K General Election, YouGov entered an exclusive contract to provide political polls to The Times. [11] The business also launched TellYouGov, which combined analysis drawing from social media data and polling results. [12] The business continues to analyse social media, now primarily via YouGov Signal.
2011-2020
In 2011, YouGov acquired Portland, Oregon-based firm Definitive Insights for $1 million with a potential $2 million earn out and also made its first organic expansion by opening an office in Paris, France. In January 2014, YouGov entered the Asia Pacific region with the acquisition of Decision Fuel for an estimated consideration of approximately £5 million.[13] Also in 2014, YouGov launched Profiles, combining data points from its most active panellists showing how the public engages with traditional and new media channels. [14]
In 2016, Peter Kellner stepped down as the company’s Chairman. [15] In this year, YouGov began to use a methodology known as multi-level regression and post-stratification (MRP) in its political polling. It’s first public use was during the United Kingdom’s referendum on EU membership [11]. YouGov has used this approach around elections since.
In the 2017 UK General Election, YouGov’s projection was an outlier. While most pollsters projected large Conservative majorities, YouGov correctly predicted a hung parliament. [16] YouGov modelling rightly projected a number of shock results, including in Kensington and Canterbury. [17] In December 2017, YouGov purchased Galaxy Research to establish a presence in Australia.[18] Galaxy Research was an Australian market research company that provided opinion polling for state and federal politics. Its polls were published in News Limited tabloid newspapers, including the Herald Sun, Courier-Mail, and The Daily Telegraph (in contrast to Newspoll data, which is presented in the News Limited broadsheet newspaper The Australian).[19]. During the following year, the company opened offices in Spain and Italy. [20]
In 2020, YouGov launched YouGov Turkey, the result of an acquisition of Istanbul-based online research agency Wizsight. [21] The business also polled extensively around the Coronavirus pandemic, working with Imperial College London to track how populations responded to the virus and associated policies. [22]
2021-present
In 2021, the company completed acquisitions of Canada-based Charlton Insights [23], Swiss-based LINK Marketing Services AG [24], and Australia-headquartered Faster Horses. [25] Other acquisitions in 2021 included Lean App which was bought to improve YouGov’s services with financial transaction data [26], and Rezonence which offers users access to premium content in exchange for taking part in a survey. [27] The business also launched YouGov Safe, giving insight into consumer online behaviour by encouraging consumers to share their data in a GDPR-friendly manner. [28]
In 2022, the company opened an office in Mexico. [29]
In July 2023, YouGov agreed to acquire the consumer panel division of German market research company GfK for €315 million.[30] The next month, YouGov chairman Shakespeare said the company was considering either moving its listing in the UK to the US, or establishing a secondary listing in the US. "I think the markets are better at supporting companies like ours there," he said in an interview with the Financial Times.[31] The company later clarified that it was “not being considered in the near term.” [32]
'''YouGov plc''' is a British international Internet-based [[market research]] and [[data analytics]] firm headquartered in the UK with operations in Europe, North America, the Middle East, and [[Asia-Pacific]]. In2007,itacquiredtheUScompany'''Polimetrix''',andsinceDecember2017,ithasowned'''GalaxyResearch''',anAustralianmarketresearchcompany.
==History==
[[Stephan Shakespeare]] and future UK Chancellor of the Exchequer [[Nadhim Zahawi]] formed YouGov in the United Kingdom in May 2000. In 2001, they engaged BBC political analyst [[Peter Kellner]], who became chairman and then, from 2007 to 2016, President.
In April2005,YouGovbecame a publiccompanylistedonthe[[AlternativeInvestmentMarket]]ofthe[[LondonStockExchange]].
In2007,pollingfirmPolimetrix,headedby[[StanfordUniversity]]professor[[DouglasRivers|DougRivers]],wasacquiredbythecompany.
===GalaxyResearch===GalaxyResearchwasanAustralianmarketresearchcompanythatprovidedopinionpollingforstateandfederalpolitics. Itspollswerepublishedin[[NewsLimited]]tabloidnewspapers,including the ''[[HeraldSun]]'',''[[Courier-Mail]]'',and''[[TheDailyTelegraph(Sydney)|TheDailyTelegraph]]''(incontrastto[[Newspoll]]data, which ispresentedintheNewsLimitedbroadsheetnewspaper''[[TheAustralian]]'').
InDecember2017,YouGovpurchasedGalaxyResearchtoestablishapresenceinAustralia.
==Expansions==In 2006, YouGov began expanding outside the UK through acquisitions and acquired [[Dubai]]-based research firm Siraj for $1.2 million plus an eventual [[Earnout|earn out]] of $600,000. In 2007, they added [[Palo Alto, California]]-based US research firm Polimetrix for approximately $17 million, [[Scandinavia]]n firm Zapera for $8 million and [[Germany|German]] firm [[Psychonomics]] for $20 million. In 2009 and 2010, YouGov expanded its US operations with two acquisitions; first buying [[Princeton, New Jersey]] research firm Clear Horizons for $600,000 plus an earn out of $2.7 million, then [[Connecticut]]-based research firm Harrison Group for $6 million with a $7 million earnout. In 2011, YouGov acquired [[Portland, Oregon]]-based firm Definitive Insights for $1 million with a potential $2 million earn out. In2011,YouGov made its first organic expansion by opening an office in [[Paris|Paris, France]]. In January 2014, YouGov entered the [[Asia-Pacific|Asia Pacific region]] with the acquisition of Decision Fuel for an estimated consideration of approximately £5 million.
In2010,YouGovboughta20%stakeofsportsmediadatacompanySMGInsight. In2018,thecompanyacquiredtheremaining80%ofSMGInsight'sstock. ThenewbusinesswasrebrandedYouGovSport.
In July 2023, YouGov agreed to acquire the consumer panel division of German market research company [[GfK]] for €315 million. The next month, YouGov chairman Shakespeare said the company was considering either moving its listing in the UK to the US, or establishing a [[cross listing|secondary listing]] in the US. "I think the markets are better at supporting companies like ours there," he said in an interview with the ''[[Financial Times]]''.
+
'''YouGov plc''' is a British international Internet-based [[market research]] and [[data analytics]] firm headquartered in the UK with operations in Europe, North America, the Middle East, and [[Asia-Pacific]].
==History==
===2000-2010===
[[Stephan Shakespeare]] and future UK Chancellor of the Exchequer [[Nadhim Zahawi]] formed YouGov in the United Kingdom in May 2000. In 2001, they engaged BBC political analyst [[Peter Kellner]], who became chairman and then, from 2007 to 2016, President.
In its initial years, YouGov hired a number a notable commentators to write columns on its website, including future UK Prime Minister Boris Johnson and presenter John Humphrys. In April 2005, YouGov became a public company listed on the [[Alternative Investment Market]] of the [[London Stock Exchange]] In the same year, the company launched BrandIndex which tracks public opinion on consumer brands using daily polls.
In 2006, YouGov began expanding outside the UK through acquisitions and acquired [[Dubai]]-based research firm Siraj for $1.2 million plus an eventual [[Earnout|earn out]] of $600,000. In 2007, polling firm Polimetrix, headed by [[Stanford University]] professor [[Douglas Rivers|Doug Rivers]],
was acquired by the company. Also in 2007, they added [[Palo Alto, California]]-based US research firm Polimetrix for approximately $17 million, [[Scandinavia]]n firm Zapera for $8 million and [[Germany|German]] firm [[Psychonomics]] for $20 million. In 2009 and 2010, YouGov expanded its US operations with two acquisitions; first buying [[Princeton, New Jersey]] research firm Clear Horizons for $600,000 plus an earn out of $2.7 million, then [[Connecticut]]-based research firm Harrison Group for $6 million with a $7 million earnout.
In 2010, YouGov bought a 20% stake of sports media data company SMG Insight. In 2018, the company acquired the remaining 80% of SMG Insight's stock. The new business was rebranded YouGov Sport.
Ahead of the 2010 U.K General Election, YouGov entered an exclusive contract to provide political polls to The Times. The business also launched TellYouGov, which combined analysis drawing from social media data and polling results. The business continues to analyse social media, now primarily via YouGov Signal.
===2011-2020===
In 2011, YouGov acquired [[Portland, Oregon]]-based firm Definitive Insights for $1 million with a potential $2 million earn out and also made its first organic expansion by opening an office in [[Paris|Paris, France]]. In January 2014, YouGov entered the [[Asia-Pacific|Asia Pacific region]] with the acquisition of Decision Fuel for an estimated consideration of approximately £5 million. Also in 2014, YouGov launched Profiles, combining data points from its most active panellists showing how the public engages with traditional and new media channels.
In 2016, Peter Kellner stepped down as the company’s Chairman. In this year, YouGov began to use a methodology known as multi-level regression and post-stratification (MRP) in its political polling. It’s first public use was during the United Kingdom’s referendum on EU membership . YouGov has used this approach around elections since.
In the 2017 UK General Election, YouGov’s projection was an outlier. While most pollsters projected large Conservative majorities, YouGov correctly predicted a hung parliament. YouGov modelling rightly projected a number of shock results, including in Kensington and Canterbury. In December 2017, YouGov purchased Galaxy Research to establish a presence in Australia. Galaxy Research was an Australian market research company that provided opinion polling for state and federal politics. Its polls were published in [[News Limited]] tabloid newspapers, including the ''[[Herald Sun]]'', ''[[Courier-Mail]]'', and ''[[The Daily Telegraph (Sydney)|The Daily Telegraph]]'' (in contrast to [[Newspoll]] data, which is presented in the News Limited broadsheet newspaper ''[[The Australian]]'').. During the following year, the company opened offices in Spain and Italy.
In 2020, YouGov launched YouGov Turkey, the result of an acquisition of Istanbul-based online research agency Wizsight. The business also polled extensively around the Coronavirus pandemic, working with Imperial College London to track how populations responded to the virus and associated policies.
===2021-present===
In 2021, the company completed acquisitions of Canada-based Charlton Insights , Swiss-based LINK Marketing Services AG , and Australia-headquartered Faster Horses. Other acquisitions in 2021 included Lean App which was bought to improve YouGov’s services with financial transaction data , and Rezonence which offers users access to premium content in exchange for taking part in a survey. The business also launched YouGov Safe, giving insight into consumer online behaviour by encouraging consumers to share their data in a GDPR-friendly manner.
In 2022, the company opened an office in Mexico.
In July 2023, YouGov agreed to acquire the consumer panel division of German market research company [[GfK]] for €315 million. The next month, YouGov chairman Shakespeare said the company was considering either moving its listing in the UK to the US, or establishing a [[cross listing|secondary listing]] in the US. "I think the markets are better at supporting companies like ours there," he said in an interview with the ''[[Financial Times]]''. The company later clarified that it was “not being considered in the near term.”
DeclinedMRWeb, ResearchLive, YouGov and Mobile Marketing are not sources I'm comfortable using. In the current edit request proposal, 47% of the references originate from these 4 "sources". This would be better coming from reliable, independent WP:SS. Regards, Spintendo 21:35, 11 December 2023 (UTC)
Hi User:Spintendo, thanks so much for your quick reply, and for pointing out the sources you would recommend improving. In some cases these sources are being used in the current article, so I looked to use these elsewhere.
I have been through my suggested revisions above and removed the new references to those sources, replacing with more authorative sources such as The Guardian, City A.M or the Financial Times. Where this wasn’t possible I have removed removing the information I can’t substantiate with other materials.
Let me know what you think once you have reviewed, and hopefully we’re moving in the right direction to improve the readability and organisation of the article.
Thanks - asfarmer 14:43, 13 December 2023 (GMT)
Updated History section v.2
YouGov plc is a British international Internet-based market research and data analytics firm headquartered in the UK with operations in Europe, North America, the Middle East, and Asia-Pacific.
History
2000-2010
Stephan Shakespeare and future UK Chancellor of the Exchequer Nadhim Zahawi formed YouGov in the United Kingdom in May 2000. In 2001, they engaged BBC political analyst Peter Kellner, who became chairman and then, from 2007 to 2016, President.[1][2]
In its initial years, YouGov hired a number a notable commentators to write columns on its website, including future UK Prime Minister Boris Johnson [3] and presenter John Humphrys. [4] In April 2005, YouGov became a public company listed on the Alternative Investment Market of the London Stock Exchange[5] In the same year, the company launched BrandIndex which tracks public opinion on consumer brands using daily polls.
In 2006, YouGov began expanding outside the UK through acquisitions and acquired Dubai-based research firm Siraj for $1.2 million plus an eventual earn out of $600,000. In 2007, polling firm Polimetrix, headed by Stanford University professor Doug Rivers,[2]
was acquired by the company.[6] Also in 2007, they added Palo Alto, California-based US research firm Polimetrix for approximately $17 million, Scandinavian firm Zapera for $8 million and German firm Psychonomics for $20 million. In 2009 and 2010, YouGov expanded its US operations with two acquisitions; first buying Princeton, New Jersey research firm Clear Horizons for $600,000 plus an earn out of $2.7 million, then Connecticut-based research firm Harrison Group for $6 million with a $7 million earnout.
In 2010, YouGov bought a 20% stake of sports media data company SMG Insight. In 2018, the company acquired the remaining 80% of SMG Insight's stock.[7] The new business was rebranded YouGov Sport.[8]
Ahead of the 2010 U.K General Election, YouGov entered an exclusive contract to provide political polls to The Times. [9] The business also launched TellYouGov, which combined analysis drawing from social media data and polling results. [10] The business continues to analyse social media, now primarily via YouGov Signal.
2011-2020
In 2011, YouGov acquired Portland, Oregon-based firm Definitive Insights for $1 million with a potential $2 million earn out and also made its first organic expansion by opening an office in Paris, France. In January 2014, YouGov entered the Asia Pacific region with the acquisition of Decision Fuel for an estimated consideration of approximately £5 million.[11] Also in 2014, YouGov launched Profiles, combining data points from its most active panellists showing how the public engages with traditional and new media channels. [12]
In 2016, Peter Kellner stepped down as the company’s Chairman. [13] In this year, YouGov began to use a methodology known as multi-level regression and post-stratification (MRP) in its political polling. It’s first public use was during the United Kingdom’s referendum on EU membership [9]. YouGov has used this approach around elections since.
In the 2017 UK General Election, YouGov’s projection was an outlier. While most pollsters projected large Conservative majorities, YouGov correctly predicted a hung parliament. [14] YouGov modelling rightly projected a number of shock results, including in Kensington and Canterbury. [15] In December 2017, YouGov purchased Galaxy Research to establish a presence in Australia.[16] Galaxy Research was an Australian market research company that provided opinion polling for state and federal politics. Its polls were published in News Limited tabloid newspapers, including the Herald Sun, Courier-Mail, and The Daily Telegraph (in contrast to Newspoll data, which is presented in the News Limited broadsheet newspaper The Australian).[17].
In 2020, YouGov launched YouGov Turkey, the result of an acquisition of Istanbul-based online research agency Wizsight. [18] The business also polled extensively around the Coronavirus pandemic, working with Imperial College London to track how populations responded to the virus and associated policies. [19]
2021-present
In 2021, the company completed acquisitions of Canada-based Charlton Insights [20], Swiss-based LINK Marketing Services AG[21], and Australia-headquartered Faster Horses. [22] Other acquisitions in 2021 included Lean App which was bought to improve YouGov’s services with financial transaction data.[21], and Rezonence which offers users access to premium content in exchange for taking part in a survey. [23] The business also launched YouGov Safe, giving insight into consumer online behaviour by encouraging consumers to share their data in a GDPR-friendly manner. [24]
In July 2023, YouGov agreed to acquire the consumer panel division of German market research company GfK for €315 million.[25] The next month, YouGov chairman Shakespeare said the company was considering either moving its listing in the UK to the US, or establishing a secondary listing in the US. "I think the markets are better at supporting companies like ours there," he said in an interview with the Financial Times.[26] The company later clarified that it was “not being considered in the near term.” [27]
Done. For future requests, please use the 
Declined MRWeb, ResearchLive, YouGov and Mobile Marketing are not sources I'm comfortable using. In the current edit request proposal, 47% of the references originate from these 4 "sources". This would be better coming from reliable, independent WP:SS. Regards, Spintendo 21:35, 11 December 2023 (UTC)