The 100 Greatest TV Ads

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The 100 Greatest TV Ads
GenreCountdown list show
Presented byGraham Norton
Country of originUnited Kingdom
Production
Running time180 minutes (inc. adverts)
Production companyTyne Tees
Original release
NetworkChannel 4
Release29 April 2000 (2000-04-29)

The 100 Greatest TV Ads is a British TV entertainment programme that first aired on 29 April 2000 on Channel 4. It is part of the channel's 100 Greatest strand of programmes, and was presented by Graham Norton.

Summary[edit]

The programme counted down the 100 greatest ever television adverts shown on British television since the launch of commercial broadcasting in 1955.[1][2] A public poll was conducted on both the Channel 4 website and The Sunday Times newspaper to determine the outcome of the result.

In addition to the programme showing the top 100 adverts, it also featured contributions from special guests and those who worked behind the scenes on the adverts. There were also two feature contributions in the programme, one from Peter Kay looking at some of the most obscure adverts in history, and the other showcased some classic international adverts with Gail Porter.

Top 100[edit]

Number Brand/Company/Product Advert Year
1 Guinness Surfers 1999
2 Smash Martians 1973
3 Tango Orange Man 1991
4 Heat Electric Creature Comforts 1991
5 Boddingtons Melanie Sykes 1997
6 Levi's Laundrette 1985
7 R. White's Lemonade Secret Lemonade Drinker 1973
8 Hamlet Happiness Is... 1966-91
9 Walkers Crisps Gary Lineker 1993 onwards
10 Impulse Chance Encounter 1998
11 Cinzano Collins & Rossiter 1978
12 Renault Clio Papa and Nicole 1991-98
13 Yellow Pages J. R. Hartley 1983
14 British Telecom Ology 1988
15 Nike Park Life 1997
16 Coca-Cola Teach The World To Sing 1971
17 Carling Black Label Dambusters 1989
18 Glade Shake n' Vac Dancing Woman 1979
19 Andrex Puppy 1972 onwards
20 Real Fires Furry Friends 1988
21 Ferrero Rocher Ambassador's Party 1995
22 Oxo The Oxo Family 1958-99
23 Wall's Cornetto Just One Cornetto 1980
24 PG Tips Chimps 1956 onwards
25 Castlemaine XXXX Sherry 1986
26 Cadbury Flake Flake Girls 1959 onwards
27 Nestlé Milkybar The Milkybar Kid 1961 onwards
28 Hovis Bike Ride 1974
29 Heineken Water In Majorca 1985
30 Kit Kat Pandas 1989
31 Nescafé Gold Blend Couple 1987-93
32 Duracell Bunny 1981 onwards
33 John Smith's Dog Tricks 1981
34 Pepsi Swedish Girl 1974
35 Martini Any Time, Any Place 1971
36 Cadbury Fruit & Nut Fruit & Nutcase 1977 onwards
37 Fry's Turkish Delight Eastern Promise 1957 onwards
38 Apple 1984 1984
39 Foster's Lager Ballet 1984
40 Tetley Tetley Tea Folk 1973 onwards
41 Campari Luton Airport 1977
42 Volkswagen Golf Changes 1988
43 Old Spice Surfer 1977
44 Esso Tiger 1964 onwards
45 One2One Ian2Martin 1997
46 Unigate Humphrey 1975
47 Mates Chemist Shop 1987
48 Cadbury Milk Tray Avalanche 1974
49 Heinz Baked Beans Beanz Meanz Heinz 1967 onwards
50 Stella Artois Flowers 1991
51 Dulux Dulux Dog 1964 onwards
52 Homepride Flour Men 1967
53 Sugar Puffs Honey Monster 1976 onwards
54 Holsten Pils Griff Rhys Jones 1983
55 Whiskas Eight Out Of Ten Cats 1975 onwards
56 Fiat Strada Handbuilt By Robots 1979
57 After Eight Dinner Party 1963 onwards
58 Hoffmeister Follow The Bear 1983
59 Audi Vorsprung Durch Technik 1984 onwards
60 Kellogg's Rice Krispies Snap, Crackle & Pop 1955 onwards
61 Maxell Ears Are Alight 1989
62 British Airways Face 1989
63 Yorkie Coast To Coast 1976
64 Schweppes Shh...You Know Who 1963
65 Birds Eye Fish Fingers Captain Birdseye 1968 onwards
66 Toshiba Hello Tosh 1984
67 Sony Armchair 1995
68 British Gas If You See Sid 1986
69 Dunlop Tyres Tested For The Unexpected 1993
70 Cresta Singing Polar Bear 1972
71 The Guardian Points of View 1986
72 Fairy Hands That Do Dishes 1964 onwards
73 Murray Mints Too Good To Hurry Mints 1955
74 Lego Kipper 1980
75 Mars Work, Rest & Play 1978 onwards
76 InterCity Relax 1988
77 Egg Marketing Board Go to Work On An Egg 1966
78 Olympus Wedding Photographer 1977
79 Remington Victor Kiam 1978
80 Birds Eye Beefburgers Ben & Mary 1974
81 Fruit Gums Fruit Gums Mum 1956
82 Shell We're Going Shell 1963
83 Cointreau Christian & Katherine 1974 onwards
84 Brut Henry Cooper 1976
85 Courage Best Gertcha 1979
86 Nimble Balloon 1973
87 Strand You're Never Alone With 1959
88 Double Diamond Works Wonders 1968
89 Chunky Clement Freud & Henry 1967
90 Barclaycard Alan Whicker 1984
91 Benson & Hedges Istanbul 1974
92 Gibbs SR Tingling Fresh 1955
93 Timex Tick-a-Tick Timex 1964
94 Parker Pens Finishing School 1975
95 Charlie Charlie Girl 1975
96 Sainsbury's Celebrity Recipes 1992
97 Clarks Foot Drawing 1976
98 Meccano Boy In A Man's World 1967
99 Pedigree Chum Top Breeders 1974
100 Stork SB Taste The Difference 1978

Great Ads of the 21st Century[edit]

Since its original broadcast, the programme has been repeated numerous times on both Channel 4 and E4. On its first two reruns — in both 2003 and 2004 — additional inserts were added that showed some adverts that were not part of the original vote in 2000.[3] These were, in order of appearance:

See also[edit]

100 Greatest (TV series)

References[edit]

  1. ^ "UK TV Adverts - Fun Facts". Archived from the original on 2015-04-02. Retrieved 2015-01-15.
  2. ^ "The 100 Greatest TV Ads". London: Channel 4. 2000. Archived from the original on 18 June 2001. Retrieved 4 August 2019.
  3. ^ "The 100 Greatest TV Ads". Channel 4. 29 August 2004. Retrieved 2 November 2022.
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