User:Kas1017/Digital fashion
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How digital fashion is applied in addition to the ways in which business is handled after the digitization of fashion are discussed. With this, there are different business requirements that include intellectual systems and big data and knowledge technology. The history of digital fashion is also explained in the article along with how it has shifted from its early years to the year 2021.
The fashion industry in general has also paved the way for digital fashion to be introduced with more technology being in the industry like virtual dressing rooms and the gamification of the fashion industry. How education and research has been within digital fashion is also looked at.
Since the beginning of the 2020 pandemic, the fashion industry has suffered strong economic losses, as sales plummeted and jobs were lost, but it has since learned to digitally recover through virtual clothing, catwalks, and showrooms.[2]
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Marketing, distribution, and sales[edit]
The fashion industry has faced its own problems including pollution and fabric waste, which has resulted in a shift to more sustainable methods like digital fashion. The industry is also constantly being intertwined with digital media and has allowed for the use of digital tools within the business itself and with consumers.[3]
Virtual dressing room[edit]
Gamification[edit]
Digital fashion education and research[edit]
The rise of digital fashion during COVID-19[edit]
In 2021, big virtual fashion events are becoming more common. An example is the International digital Fashion Week. With this event, there is the largest virtual fashion show being held with over 100 designers in the fashion industry being represented. This has occurred as a result to the COVID-19 pandemic.[1] However, now digital fashion has a chance to thrive in a new technology and fashion fusion industry.
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References[edit]
- ^ a b FWO (2020-09-02). "International Digital Fashion Week Launches the World's Largest Fashion Week". Fashion Week Online®. Retrieved 2021-10-18.
- ^ Ahmed, Osman (2020-09-25). "What will the fashion industry look like post-Covid 19". i-D. Retrieved 2020-12-19.
- ^ Noris, Alice; Nobile, Tekila Harley; Kalbaska, Nadzeya; Cantoni, Lorenzo (2021-01-02). "Digital Fashion: A systematic literature review. A perspective on marketing and communication". Journal of Global Fashion Marketing. 12 (1): 32–46. doi:10.1080/20932685.2020.1835522. ISSN 2093-2685.