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Sportservice Lorinser GmbH
Company typePrivate
IndustryAutomotive
FoundedMarch 1, 1930
HeadquartersWinnenden, Germany
Area served
Worldwide
Key people
Marcus Lorinser, Head of Sportservice department
ProductsEngine tuning
Websitewww.lorinser.com

Sportservice Lorinser GmbH, founded 1930 in Winnenden, Germany, is a specialist tuning company for Mercedes-Benz.

History[edit]

Lorinser – the history of a world-wide success story Zero hour. On March 1, 1930, master auto mechanic Erwin Lorinser founded an independent motor vehicle garage. Word spread fast about its excellent reputation. Lorinser’s dedication and willingness to take risks soon caught the attention of the former Daimler-Benz AG.

In 1935, Lorinser became Daimler AG's official reseller and takes over the maintenance and service responsibility for the Mercedes brand.[1]

Erwin Lorinser, the founder, started to involve his son, Manfred, in the business during 1974 by appointing him as the Managing Director.

In 1976, Lorinser started tuning for Mercedes-Benz.[2] In the same year, Lorinser's new car dealership was established in Winnenden.

By 1981, "Sportservice Lorinser GmbH" was enlisted in the Commercial Register.

Since 2006, Marcus Lorinser (son of Manfred Lorinser) is leading the company's Sportservice department.

Products[edit]

  • Engine Tuning
  • Automotive Performance Products
  • Exterior Styling
  • A-KLASSE
  • AMG GT
  • B KLASSE
  • C KLASSE
  • CITAN
  • CLA
  • CLC KLASSE
  • CLK
  • CLS
  • E KLASSE
  • G KLASSE
  • GL KLASSE
  • GLA KLASSE
  • GLE
  • GLC
  • GLK KLASSE
Lorinser vehicles at the Geneva Motor Show 2005.

Records[edit]

In 1996, Lorinser has been awarded with the certification according to the quality management norm DIN EN ISO 9002.[3]

References[edit]

  1. ^ "History – 80 years of Lorinser Tuning | Autolatest". www.autolatest.com. Retrieved 2018-08-10.
  2. ^ "Lorinser debuts 2014 Mercedes-Benz S-class". Autoweek. Retrieved 2018-08-10.
  3. ^ "History – 80 years of Lorinser Tuning | Autolatest". www.autolatest.com. Retrieved 2018-08-10.

External links[edit]


Category:German companies established in 1930 Category:Mercedes-Benz Category:Automotive companies of Germany