12BET

12BET (also known as 壹贰博) is an online gambling brand that provides sports betting and casino products and services in multiple languages across Europe and Asia Pacific. 12BET is a well-known brand in Asia, ranking 17th globally according to eGaming Review Magazine's Annual Power 50Ranking.

History
Pexcellent Services Ltd B.V. (the “Company”) operates an online sports betting, e-casino, and gambling website under the brand name 12BET. It is regulated and licensed in compliance with the laws and regulations of Curaçao to conduct remote betting and gambling business. The Company is the operator of www.12bet.com (the "Website") under Master License holder – Antillephone N.V., granted by the Government of Curaçao, through which the Company provides its online sports betting, e-casino, and gambling services.

Sponsorship
12BET started in 2007 and since then, they have a history of sponsoring sports events and football clubs as follows:

2024

 * All England Open Badminton Championships - 3-years-deal - Official Partner

2023

 * Leeds United F.C - 1-year-deal - Official Betting partner
 * Leicester City F.C.- 1-year deal – Official Betting Partner

2022

 * Wolverhampton Wanderers F.C - 1-year-deal - Official Sleeve partner

2020

 * West Bromwich Albion FC - 2-year-deal - Official betting Partner

2019

 * Triton Poker Montenegro - 1-year-deal - Official Betting Partner
 * All England Badminton Championships - 1-yeat -deal - Official Betting Partner

2018

 * Table tennis team World cup – 1-year deal – Official Partner

2017

 * Taekwondo GP – 2-year deal – Official Partner
 * Badminton World Championships – 1-year deal – Official Partner
 * West Bromwich Albion F.C. – 1-year deal – Official Sleeve and Training Wear Partner
 * World Cup of Pool – 1-year deal – Title Sponsor

2016

 * Leicester City F.C.- 1-year deal – Official Betting Partner
 * Arsenal F.C. – 3 years deal – Official Betting Partner

2015

 * Swansea City F.C.– 1-year deal – Official Betting Partner

2014

 * Badminton All England Championships – 1-year deal – official partner
 * Hull City F.C. – 1-year deal – Front of shirt sponsor
 * Coventry – 1-game deal (FA Cup V Arsenal) – Front of shirt sponsor

2013

 * Crystal Palace F.C. – 1-year deal – Stadium Sponsor

2011

 * Wigan Athletic F.C. – 3-year deal – Front of shirt sponsor

2010

 * Snooker UK Championship – Title sponsor
 * World Open Snooker – Title sponsor
 * West Bromwich Albion F.C. – 1 season deal – Club Partner
 * Birmingham City F.C. – 1 season deal – Club Partner
 * Newcastle United F.C. – 2-year deal – Official Betting Partner

2009

 * Sevilla F.C. – 2-year deal – Front of shirt sponsor
 * 12BET Sponsored Sevilla F.C. as The Official Shirt Sponsors in 2009 for 2 years. Sevilla, is Spain’s oldest sporting club solely devoted to football.

Awards
In the eGaming Review Magazine's Power Ranking, 12BET moved up to 17th Best Online Gaming Operator in the world from their previous ranking of 28th because of its odds and coverage of world sporting events.

Controversy
Shortly after signing a stadium sponsorship deal with Crystal Palace, talks about renaming Selhurst Park to 12BET Stadium spread and ignited different reactions from its supporters. However, Crystal Palace management appeased its fans by stating that the stadium's name will not be changed.

Following the 2016 Cheltenham Horse Racing festival, 12BET voided a large number of winning Cheltenham bets and closed the accounts of customers. 12BET argued that they had been subject to widespread bonus abuse by customers opening multiple accounts and claiming bonuses. However, after a furious response on social media, the bookie brand apologized and agreed to refund 75% of the affected customers. While ruling out a criminal investigation, the Isle of Man Constabulary continues to monitor allegations of withheld funds.