2008 Box Office Entertainment Awards

The 38th Guillermo Mendoza Memorial Scholarship Foundation Box Office Entertainment Awards (GMMSF-BOEA) is a part of the annual awards in the Philippines held on May 13, 2008. The award-giving body honors Filipino actors, actresses and other performers' commercial success, regardless of artistic merit, in the Philippine entertainment industry.

Winners selection
The winners are chosen from the Top 10 Philippine films of 2007, top-rating shows in Philippine television, top recording awards received by singers, and top gross receipts of concerts and performances.

Awards ceremony
On May 13, 2008 at RCBC Plaza, Ayala Avenue in Makati, Philippines, the 38th Box Office Entertainment Awards night was held. The event was aired on May 17, 7pm at NBN 4 - Net 25.


 * Hosts of the night
 * Kim Chiu and Gabby Concepcion


 * Presenters and performers


 * Bea Saw and AJ Dee
 * Makisig Morales
 * John Wayne Sace and Alex Gonzaga
 * Robert Woods and Saicy Aguila
 * Gian Magdangal
 * Aicelle Santos
 * Erich Gonzales and Mike Tan
 * Sitti
 * Dino Imperial and Bangs Garcia


 * Railey Valeroso and Chynna Ortaleza
 * Sarah Geronimo
 * Gian Magdangal
 * Matt Evans and Melissa Ricks
 * Martin Nievera
 * Paolo Paraiso and Say Alonzo
 * Gerald Anderson and Kim Chiu
 * Rodjun Cruz and Megan Young
 * John Lloyd Cruz and Bea Alonzo
 * Dolphy


 * Faces of the night
 * Marian Rivera and Aga Muhlach

Major awards

 * Box Office King - John Lloyd Cruz (One More Chance)
 * Box Office Queen - Bea Alonzo (One More Chance)
 * Male Concert Performer of the Year - Martin Nievera
 * Female Concert Performer of the Year - Sarah Geronimo
 * Male Recording Artist of the Year - Piolo Pascual
 * Female Recording Artist of the Year - Sitti

Film and Television category

 * Film Actor of the Year - Aga Muhlach (A Love Story)
 * Film Actress of the Year - Maricel Soriano (A Love Story)
 * Prince of Philippine Movies - Richard Gutierrez (The Promise)
 * Princess of Philippine Movies - Angel Locsin (The Promise)
 * Most Popular Film Producer - Star Cinema
 * Most Popular Screenwriter - Carmi Raymundo & Vanessa Valdez (One More Chance)
 * Most Popular Film Director - Cathy Garcia Molina (One More Chance)
 * Most Promising Male Star - Mart Escudero (GMA-7)
 * Most Promising Female Star - Marian Rivera (GMA-7)
 * Most Popular Loveteam of RP Movies & TV - Gerald Anderson & Kim Chiu (ABS-CBN)
 * Most Popular Male Child Performer - Makisig Morales (ABS-CBN)
 * Most Popular Female Child Performer - Kiray Celis (ABS-CBN)
 * Most Popular TV Program - Marimar (GMA-7)
 * Most Popular TV Director/s - Joyce Bernal & Mac Alejandre (Marimar - GMA-7)

Music category

 * Most Promising Male Singer - Gian Magdangal
 * Most Promising Female Singer - Aicelle Santos
 * Most Popular Recording Group - Bamboo
 * Most Promising Recording Group - Calla Lily
 * Most Popular Novelty Singer - Joey de Leon
 * Most Popular Dance Group - EB Babes

Special Awards

 * Phenomenal TV Star - Marian Rivera
 * All Time Box Office King - Vic Sotto (four-time consecutive Box Office King from 2004 to 2007)
 * King of Valentine Movies - Richard Gutierrez (4 consecutive years playing the male lead role in four Valentine movies)
 * Outstanding Achievement by a Female Recording Artist - Sharon Cuneta (Isn't It Romantic 2 album reached double platinum status on its release)

Companies with multiple awards
The following companies received two or more awards in the television category: