28th TVyNovelas Awards

The 28th TVyNovelas Awards were an academy of special awards to the best soap operas and TV shows. The awards ceremony took place on March 14, 2010 in the Mundo Imperial Forum, Acapulco, Guerrero. The ceremony was televised in Mexico by Canal de las Estrellas.

Yuri hosted the show. Atrévete a soñar and Sortilegio won 4 awards, the most for the evening. Other winners Hasta que el dinero nos separe won 3 awards, including Best Telenovela, En nombre del amor won 2 awards and Los exitosos Pérez, Mañana es para siempre, Mi pecado and Un gancho al corazón won 1 each.

Special Awards

 * 25 Years of Musical Career: Aleks Syntek
 * 42 Years as a Producer: Enrique Segoviano
 * A Lifetime on Stage: María Victoria

Special Event

 * TVyNovelas Debut: Paulina Goto

Absent
People who did not attend the ceremony and were nominated in the shortlist in each category:
 * Aracely Arámbula
 * Emilio Larrosa
 * Fernando Colunga
 * Leticia Calderón (Karina Duprez received the award in her place)