60s 70s 80s

60s 70s 80s is a triple A-side single by Japanese singer Namie Amuro from her third greatest hits album, Best Fiction (2008). It was released on March 12, 2008, through Avex Trax and consists of the songs "New Look", "Rock Steady", and "What a Feeling", each sampling from a specific decade in music, hence the title.

"60s 70s 80s" received an extensive promotional tie-in campaign with its music videos doubling as commercials for Vidal Sassoon's line of hair care products. American costume designer Patricia Field and hair stylist Orlando Pita were brought on as creatives.

The single solidified her comeback following the success of her eighth studio album, Play (2007), released nine months prior. "60s 70s 80s" became her first number-one single in nine years on the Oricon Singles Chart and her tenth overall. Individually, "New Look" charted at number-one on the then newly-established Billboard Japan Hot 100, while "What a Feeling" peaked at number 28.

Background and composition
Amuro was thrilled at the chance to reinterpret classic hits, commenting that though her ideas in general weren't always fruitful, the end product of "60s 70s 80s" was as "new and unprecedented" as she had expected. Amuro found the production process difficult as she and her team struggled to find the middle ground in how much of the original composition to sample, seeking the best method to reinterpret these "masterpieces".

Amuro brought on three producers who each worked on a single song, with Michico receiving co-writing credits on all three. Michico is the sole lyricist on the release, apart from sample credits. "New Look" was produced by T.Kura, and features a sample of "Baby Love" by the Supremes from 1964; Holland–Dozier–Holland received writing credits as a result. The song "Baby Love" is reportedly a prior favorite of Amuro's. Other contenders for sampling included music by the Beatles and Deep Purple. "New Look" references prominent English model Twiggy and the styles popularized during the era. Amuro stated that the finished product of "New Look" was just as she had envisioned.

"Rock Steady", produced by Muro, features a sample of the similarly-titled "Rock Steady" by Aretha Franklin from 1971; Franklin received writing credits as a result. Amuro previously worked with Muro when they were both a part of the collective project Suite Chic back in 2002. Amuro sings about an elopement: "I think the '70s was a time when women were becoming stronger, and it was interesting to see how Michico's take on that would be "kakeochi" (駆け落) (laughs). I thought it was unexpectedly bold and cool." The final track, "What a Feeling", is a deep house production by Shinichi Osawa, and features a sample of "Flashdance... What a Feeling" by Irene Cara from 1983; Cara and Keith Forsey received lyrical credits and Giorgio Moroder received compositional credits as a result. It utilizes a military cadence-styled call-and-response in its bridge. Amuro found the melodies to songs from the 1980s to be particularly nostalgic, and thought that its lyrics would resonate with people who dance: "They don't have space to dance, so they dance in the middle of the night, using the windows of buildings as mirrors."

Release and promotion
The single was announced in January 2008. "60s 70s 80s" was billed as a collaboration single between Amuro and the hair care segment of Vidal Sassoon, under the campaign of "Music, Fashion, Vidal Sassoon". A launch event was held on January 17, 2008, where Amuro performed a medley of "New Look" and "Rock Steady". For the campaign and music videos, Patricia Field and Orlando Pita were brought on to create period-inspired looks for Amuro; they were presented as "collaboration films" and a title card preceded each with all three "billed" in their respective roles. The music videos were re-cut and spliced with conventional beauty ad footage of Amuro for use in commercials that began airing in late January.

The music video for "New Look" was directed by Yuichi Kodama, and is a dream sequence where Amuro receives a makeover in mod and space-age inspired fashions, posing with store mannequins come to life. Field makes a cameo appearance. "Rock Steady" follows Amuro as a rising star and was directed by Yusuke Tanaka, with filming done in Los Angeles. "What a Feeling" was directed by Takeshi Nakamura and places Amuro against a troupe of robots in a dance battle, being the most choreography-focused of the three videos from "60s 70s 80s."

"What a Feeling" was the first song to premiere from "60s 70s 80s", being broadcast on J-Wave's Groove Line radio program on February 25, 2008.

The physical single for "60s 70s 80s" was made available in two formats: a CD-only edition containing six tracks (three being instrumentals), and a CD+DVD edition containing three music videos. Different artwork was issued for each format, both photographed by Shoji Uchida. Amuro is depicted covering her chest with a shawl of black feathers in one, and is enveloped in a fur jacket in the other.

Critical reception
A writer for CD Journal gave "60s 70s 80s" a favorable review, hailing it as a "feat of artistry" while complimenting Amuro's presence on the tracks. In its track-by-track commentary of the single's parent album, Best Fiction (2008), the website praised "New Look" in being able to modernize its 1960s references, and found Muro's work on "Rock Steady" to be "innovative" in "retaining Aretha's power while emphasizing Amuro's cool beauty side". "Rock Steady" is highlighted as a track pick by AllMusic in their listing for Best Fiction.

Commercial performance
"60s 70s 80s" debuted at number two on the Oricon Weekly Singles chart, moving 114,719 copies. It ascended to the top of the charts in its second week with 38,162 copies sold, making it her first number-one single after 9 years and 3 months since 1998's "I Have Never Seen" peaked at number on January 11, 1999. It became the 18th best-selling single of 2008. "60s 70s 80s" is ranked as Amuro's seventeenth highest-selling single according to Oricon Style, based on cumulative physical sales, spending a total of 21 weeks on the charts and has since shipped approximately 293,097 copies.

"60s 70s 80s" as a whole was certified platinum by the Recording Industry Association of Japan for shipping 250,000 copies nationwide. Individually, "New Look" proved to be the most successful song from the set, receiving a triple platinum certification for ringtone sales in October 2008 and a double platinum certification in digital downloads in January 2014. "What a Feeling" and "Rock Steady" were certified platinum and gold in digital downloads, respectively, in January and July 2014.

"New Look" debuted at number 69 on the then newly-established Billboard Japan Hot 100, during the week of March 5, 2008. It jumped to number 29 the next week, and reached the summit during the week of April 2, 2008. It spent 14 weeks in total on the Hot 100 and ranked at number 12 on the year-end chart. "What a Feeling" debuted and peaked at number 28 during the week of March 19, 2008.

Live performances
"What a Feeling" was initially the only song from "60s 70s 80s" to receive promotion. Amuro performed it for the first time during the March 10, 2008, broadcast of the music program Hey! Hey! Hey! Music Champ, prior to the single release. It was performed on subsequent Music Fighter, CDTV and Utaban appearances throughout March; "New Look" and "Rock Steady" made their televised debut on the April 5, 2008, episode of Music Fair.

All the songs were performed in a concert setting for the first time during the Taiwanese leg of her Play tour on April 12 and 13, 2008. Her record label held an annual shareholder meeting at the Saitama Super Arena on June 22, 2008, where she performed "New Look", "What a Feeling" and "Chase the Chance" to an audience of nearly 9,000. Additionally, "What a Feeling" was a part of her set list at A-Nation, a summer concert series exclusive to her labelmates, in July and August 2008. It was Amuro's first and only appearance in the event's history.

Amuro has performed the three songs on several of her Japan and greater East Asia-based tours, with "What a Feeling" making the most appearances:
 * Namie Amuro Play More!! in Taipei (all tracks)
 * Namie Amuro Best Fiction Tour 2008-2009 (all tracks)
 * Namie Amuro Past<Future Tour 2010 ("Rock Steady" and "What a Feeling")
 * Namie Amuro Live Style 2011 ("Rock Steady" and "What a Feeling")
 * Namie Amuro 5 Major Domes Tour 2012: 20th Anniversary Best ("New Look")
 * Namie Amuro Live Style 2014 ("What a Feeling")
 * Namie Amuro Final Tour 2018: Finally ("New Look" and "What a Feeling")

Personnel

 * "New Look"
 * Namie Amuro – vocals
 * Namie Amuro, Tiger, Michico – background vocals
 * T.Kura – all instruments
 * "Rock Steady"
 * Namie Amuro – vocals
 * SUI – programming & keys
 * "What a Feeling"
 * Namie Amuro – vocals
 * Shinichi Osawa – all instruments

Production

 * "New Look"
 * Producer – T.Kura
 * Vocal Producer – Michico
 * Director – Yuichi Kodama
 * Choreographer – Moritsune Morita, Nami Segawa, & Raymond Johnson
 * "Rock Steady"
 * Producer – Muro
 * Vocal Producer – Michico
 * Director – Yusuke Tanaka
 * Choreographer – Shun
 * "What a Feeling"
 * Producer – Shinichi Osawa
 * Vocal Producer – Michico
 * Director – Takeshi Nakamura
 * Choreographer – Tetsuharu