Adobe Firefly

Adobe Firefly is a generative machine learning model included as part of Adobe Creative Cloud. It is currently being tested in an open beta phase.

Adobe Firefly is developed using Adobe's Sensei platform. Firefly is trained with images from Creative Commons, Wikimedia and Flickr Commons as well as 300 million images and videos in Adobe Stock and the public domain. It uses image data sets to generate various designs. It learns from user feedback by adjusting its designs.

Firefly for Enterprise was released on June 22, 2023.

History
Adobe Firefly was first announced in September 2022 at Adobe's MAX conference. It was initially released as a public beta in March 2023, and is currently available to all Adobe Creative Cloud subscribers.

Adobe Firefly is built on top of Adobe Sensei, the company's AI platform. Sensei has been used to power a variety of features in Adobe's creative software, such as object selection in Photoshop and image auto-enhancement in Lightroom.

Firefly expanded its capabilities to Illustrator, Premiere Pro, and Express, particularly for generating photos, videos and audio to enhance or alter specific parts of the media.

NVIDIA Picasso runs some Adobe Firefly models.

Google planned to use Firefly in Bard (now Gemini) as its AI image generator, but ended up using their own Imagen model.

Mattel, IBM, and Dentsu have also partnered with Adobe.

The demo showed a capability for generating variations of photos.