Alpharetta Sports & Entertainment

Alpharetta Sports & Entertainment (ASE) is an American company based in Alpharetta, Georgia. This group was formed by former National Hockey League player Anson Carter, in order to bring an NHL team back to Atlanta for the first time since the Atlanta Thrashers relocated to Winnipeg in 2011.

Background
In 2011, after years of ownership issues and bad management, the Atlanta Thrashers were bought by True North Sports and Entertainment and relocated to Winnipeg, becoming the second interation of the Winnipeg Jets. 8 years after the Thrashers relocation, in 2019, former NHL player Anson Carter met with NHL commissioner Gary Bettman to begin talks on bringing the NHL back to Atlanta. However, in the past few years, rumors of Atlanta returning to the NHL began to heat up with the ECHL’s Atlanta Gladiators drawing over 10,000 fans for Thrashers Night. A competing bid, led by metro Atlanta businessman Vernon Krause and based in Forsyth County, announced their intentions to get an NHL team in the area with a brand new arena, The Gathering at South Forsyth.

Formation
On March 12, 2024, Carter officially announced the creation of Alpharetta Sports and Entertainment and that they had sent a request to the NHL to begin the expansion process. With this announcement, ASE also promised to build an NHL arena on the North Point Mall location.