Amari Hotels and Resorts

Amari Hotels and Resorts is a Thai-based hotel and resort chain owned by ONYX Hospitality Group which was founded in 1965, operating a network of properties in urban and resort destinations throughout Thailand and Asia.

History
Founded by the parent company Italthai in Thailand in 1965, under Siam Lodge Hotel Group, it later became Amari Hotels and Resorts Company Limited in 1992.

In April 1995, Amari formed a joint venture with Philippine Public Estates Authority to form a reclamation project called Freedom Islands in the Philippines and was approved by then-President Fidel V. Ramos on June the same year. It never came to fruition as it was marred by allegations of corruption.

In 2010, Amari Hotels and Resorts announced a new corporate structure with the creation of ONYX Hospitality Group, as a hotel management company. This restructure has allowed the company to pursue its expansion plans in moving beyond Thailand.

ONYX Hospitality Group has a range of hotels, resorts, serviced apartments and spa brands including Amari, Shama, OZO, Oriental Residence, Maai Spa and Breeze Spa.

In 2020, the brand launched a refreshed brand identity 'Brighten Your World' to celebrate contemporary Thainess; food, arts, design, architecture, wellness, festivities and fun through its service, product design, brand signatures and experiences.

Hotels
As of October 2023, Amari has 14 properties in Thailand, Laos, Malaysia, and Bangladesh.

Dancing with the Stars
In January 2013, BBC Worldwide Ltd. partnered with Amari to bring television show Dancing with the Stars to Thailand. The premier of Dancing with the Stars (Thailand) aired on 7 January 2013 and ran for a total of 7 x 90-minute episodes.