Ambi Pur

Ambi Pur is a Spanish brand of air freshener owned by Procter & Gamble. It was first introduced in 1958, in Spain, and is now sold worldwide.

History
Ambi Pur's first product was launched in 1958 in Spain by Cruz Verde.

In 1984, Sara Lee Corporation acquired Cruz Verde. It was the first brand to launch a plug-in liquid air freshener.

On 11 December 2009, Procter & Gamble announced it would acquire Ambi Pur air care business from Sara Lee Corporation for €320 million.