American Catalog Mailers Association

The American Commerce Marketing Association, previously known as the American Catalog Mailers Assocation, (ACMA) is an industry association that advocates for catalog marketers. It is a nonprofit organization organized under Internal Revenue Code Section 501(c)(6) and headquartered in Washington, D.C.

Issues
ACMA represents the interests of its members. These include:


 * Postal rates, regulations and technical matters
 * Environmental issues
 * Privacy issues
 * Remote sales tax collection
 * Regulatory and congressional relations
 * Innovative business oriented advances or external threats

Membership
Membership is open to any party with significant interests in the catalog mailing industry. These include:

1) Multi-channel retailers for whom catalogs represents a significant sales channel, whether the demand is fulfilled via traditional mail order techniques, over the internet, or by generating traffic into brick and mortar retail stores.

2) Suppliers and service providers to multi-channel retailers including printers, paper mills and brokers, list providers, cooperative databases, modeling providers, creative agencies, consultants, among others.

History
The ACMA was formed in 2007 following a large increase in postal rates for catalog mail. Many catalog mailers believed these rate increased were made because their interests were not represented in the political process. Since its inception, the ACMA has had impact in two processes for setting postal rates, has testified before Congress and regulatory bodies, and has established relationships with the United States Postal Service, the Postal Regulatory Commission, and members of the House of Representative and the Senate and Congressional staff.

ACMA expertise
The ACMA has been called several times to testify before Congress on the impact of pending legislation. The media looks to the association for an understanding of how postal changes may affect the marketplace.

Leadership
Hamilton Davison serves as the association's president & executive director; Paul Miller is VP & deputy director; Cathy Roden is assistant director. The officers of the organization include:


 * Chairman - Brad Darooge, Baudville Inc.
 * Immediate Past Chairman - Martin McClanan, GiftTree
 * VP-Secretary - Jim Feinson, Gardeners Supply
 * Treasurer, Dave Johnson, Orchard Brands
 * VP-Membership, Jeff Kelly, Infogroup Media Solutions
 * VP-Membership, Chris Pickering, MeritDirect

Additional members of the board of directors:
 * Allen Abbott, CohereOne
 * Terri Alpert, Stony Creek Brands
 * John Coyle, RR Donnelley
 * Larry Davis, Ross-Simons/Luxury Brands
 * Scott Drayer, Paul Fredrick MenStyle
 * Jonathan Fleishmann, Potpourri Group
 * Bill Garbose, Harriet Carter Gifts
 * Louis Geisler, AmeriMark Direct
 * Bob Goldsmith, Oriental Trading Company
 * John Haydock, Plow and Hearth
 * Pat Henderson, Quad/Graphics
 * Doug Hershey, New Pig Corporation
 * Rick Kropski, Arandell Corporation
 * Chris Paradysz, Paradysz + PM Digital
 * Bob Runke, Barco Products
 * Neil Sexton, Northern Safety
 * Steven Singer, Taylor Corporation
 * Mark Taxel, I.C.E. Marketing
 * Geoff Wolf, J Schmid Assoc.